Originally Posted by hmurchison
That doesn't make sense though. Apple's taking a stance that will save them millions over the years if not in a single year. Only abject idiocy could make and investor fail to see the forest through the trees here.
Apple is run by more people than Steve Jobs.. The difference between Apple today and Apple before Job's Return is that they have a clarity of vision.
Apple has to realize that Expos are not the ideal way to reach customers. Retail stores in conjection with special press events are a much more effective way of spending company resources and reaching out to consumers.
I don't think they'e doing it for the money.
It might cost them a million, or even two million. So what? That's penuts!
This is advertizing. They get much more back from the coverage than they could ever spend. That's why they do events to introduce new products.
Having so many sites, including now, PC sites, business sites, and sites from other industries such as those that cover entertainment, telephony, and others makes these shows worthwhile from a business standpoint.
I can understand Adobe not attending, it's not their shows. but they send me numerous postcards and letters to attend their own expo's, learning centers all through the year. What does that cost them? They do it because it's got their name on it, just like MACworld does for Apple.
Obviously they have some reason, but it sure isn't to save a pittance.
It might have more to do with not having to release products on a schedule. I've been saying for years that I'd like Apple to release products when they're ready, not when a show comes up. Perhaps that's now their thinking ad well.
Having said that, as this will be the last show for them, and we've been waiting, I would like to see them introduce products.