Surely the only aspect of this competition that genuinely matters is how good either company is at generating cross over sales. Apple, which has a strong position in the consumer market, wants to enter the enterprise market and Blackberry has a dominant position in the enterprise market and wants to enter the consumer market. Success at these strategies for both companies will lead to significantly extra sales and so profit. I have to say that, as much as I am an Apple fan, I think Blackberry is better placed to do this although if the Storm is not that good then this may lead to their stumbling briefly). If I were Apple I would be tempted not to go for the Enterprise market: it's just not their scene.
post #41 of 41
12/30/08 at 3:11am