I went to Amazon and Newegg and found no such IBM branded software. If IBM makes software under another brand, then it wouldn't count for helping IBM's brand recognition.
Brand value is different than brand recognition. As big as Apple is, they are still quite small in economic scale compared to Coke, IBM, and yes... Microsoft.
Apple ranks higher in brand satisfaction, which adds value to the company. But, can Apple ever (or does it want to) move into enterprise applications? Datacentres? MIS systems? These aren't sexy for consumers, but when when you start licensing millions of servers and their related wares... that is where big money is... big business. Apple might make $500 selling a Macbook, but Microsoft will make $2000 selling one SQL Server license. At my last workplace, our yearly donation to MS easily exceeded our IT capital expenditures... a nice little IBM 1U server? $700. Squirrely Server, Windows Server, backup software... easily 3-5 times that PER YEAR.
I went to Amazon and Newegg and found no such IBM branded software. If IBM makes software under another brand, then it wouldn't count for helping IBM's brand recognition.
It seems to be very specialized software, that has no audience via Amazon but by other means.
Take a look at that link above, it lists IBM's software offerings, which just by the title give away that it's your normal mpeg streamclip or gimp or even word.
I understand why you might think that, but when classifying buyer groups, consumers and businesses are considered to be different sectors. Consumers in the economic sense are individuals and households. They usually have different needs and wants than a business would.
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I don't know about Oracle but IBM sell a surprising amount of software to consumers.
Exactly what software would that be? I found no consumer software here:
http://www-01.ibm.com/software/
I went to Amazon and Newegg and found no such IBM branded software. If IBM makes software under another brand, then it wouldn't count for helping IBM's brand recognition.
Apple ranks higher in brand satisfaction, which adds value to the company. But, can Apple ever (or does it want to) move into enterprise applications? Datacentres? MIS systems? These aren't sexy for consumers, but when when you start licensing millions of servers and their related wares... that is where big money is... big business. Apple might make $500 selling a Macbook, but Microsoft will make $2000 selling one SQL Server license. At my last workplace, our yearly donation to MS easily exceeded our IT capital expenditures... a nice little IBM 1U server? $700. Squirrely Server, Windows Server, backup software... easily 3-5 times that PER YEAR.
Exactly what software would that be? I found no consumer software here:
http://www-01.ibm.com/software/
I went to Amazon and Newegg and found no such IBM branded software. If IBM makes software under another brand, then it wouldn't count for helping IBM's brand recognition.
http://www-142.ibm.com/software/prod...atoz?pgel=lnav
It seems to be very specialized software, that has no audience via Amazon but by other means.
Take a look at that link above, it lists IBM's software offerings, which just by the title give away that it's your normal mpeg streamclip or gimp or even word.
Businesses are also consumers, in a way at least.
Businesses are also consumers, in a way at least.
I understand why you might think that, but when classifying buyer groups, consumers and businesses are considered to be different sectors. Consumers in the economic sense are individuals and households. They usually have different needs and wants than a business would.