I'm aware that it's a billboard. But even then, why does it need to be so large? That's far larger than a typical billboard.
Yes, it is large but that's what makes it really stand out when you see it from the highway. By the way, on the block next to it where there is a taxicab company (like on that old TV show "Taxi"), there is a standard sized billboard on a huge black post sticking way up the air (so that it's higher than the highway). That's ugly.
As for local residents, the only locals on that side of the building is the parking lot attendants, and the lot is not used by the locals. And the block before it is the cab company with its entrance facing away from the billboard.
In response to brucep, as I said before, the people living on the other side of the building aren't all so poor anymore, as warehouses are converted into small, expensive condos. This area is only about a mile from the financial district.
city planning and zoning regulations state the maximum size of billboards, signage, and murals. the issue is that this ad is way over the maximum size limit. it's not a question of IF they are violating CPZ regs, apple is just getting more advertising by putting up the billboard and keeping it up until the horrendously slow political process gets around to forcing them to take it down. big whoop. i guess the major point here is that they know it's illegal and they're doing it anyway.
Comments
I'm aware that it's a billboard. But even then, why does it need to be so large? That's far larger than a typical billboard.
Yes, it is large but that's what makes it really stand out when you see it from the highway. By the way, on the block next to it where there is a taxicab company (like on that old TV show "Taxi"), there is a standard sized billboard on a huge black post sticking way up the air (so that it's higher than the highway). That's ugly.
As for local residents, the only locals on that side of the building is the parking lot attendants, and the lot is not used by the locals. And the block before it is the cab company with its entrance facing away from the billboard.
In response to brucep, as I said before, the people living on the other side of the building aren't all so poor anymore, as warehouses are converted into small, expensive condos. This area is only about a mile from the financial district.