I believe everyone is underestimating the impact that Apple will have on the publishing industry with this tablet device. Although PDF will be a standard format to begin with, that's only the beginning.
We need to think outside the box about what magazine and newspaper content should be going forward, and I believe Steve Jobs is doing just that.
We know that the tablet will be full-color and Multitouch-enabled. But do you think that will just be limited to zooming in on content or simply flipping pages? Not hardly.
Imagine magazine subscription content that is truly interactive, with audio and video. A digital version of the now-shuttered Gourmet, for example, could include video of the opening night of a new, hip restaurant in New York, a Flash-based step-by-step cooking demonstration, and interactive recipes and calorie charts linked to a subscriber-only blog where readers could interact with either the editors and/or a famous chef. Users could also share their own digital content with each other. And all of it would be contained in a new, portable file format that is so compelling in its richness of content, other devices will look positively ancient by comparison.
We talk about how people don't want to pay for content, but I believe people would pay for this. The more content-rich it is and the more interactive it is, the more it will capture a particular audience's attention and dollars.
If this becomes the new paradigm, then writers and editors will require digital content creation skills to survive. At the same time, if the publishing industry can eliminate the overhead of destroying forests for paper, renting huge warehouses for storage, and shipping costs, they can run a cost-effective operation, and put that money into content. And it's eco-friendly.
Notice how music stores and video rental stores have disappeared over the past 10 years? Newsstands will be the next to go. Mark my words. Once people get used to feature-rich content that can be accessed instantaneously, no one will bother with running out into the rain to pick up a newspaper or magazine.
this is probably a smart move for them, but nothing they offer is worth paying for. They are all left wing propaganda arms of the democratic party.
Yes! Those damned left wing socialist liberal commie rats! Wait a minute... isn't Apple also just an apparatchic agency put here to infiltrate and brainwash gullible technoheads like us? DOH! Now where did I put my silver foil hat?
Flash to display print would be a terrible idea. Have you ever seen a virtual magazine in action? Vectorized text is a very big problem for flash making virtual magazines horribly slow, they render fonts inaccurately, images are flaky; sometimes not loading at all, transparency and animation is often inconsistent from one viewing to the next and when you add multimedia on top of all the text and images you've got some major bandwidth concerns. In the end you bog down the CPU rendering fonts and animations and then suck up all of the bandwidth with multimedia. CRASH!!!! Apple will not use flash for an Emag and PDF while open is Adobe's brainchild. The new tablet may very well support both but neither will be the itunes store distribution format.
Whatever. You didn't quite grasp the meaning of my post or you are just spouting off what you have heard about HTML5. I seriously doubt you are even familiar with either technology as a developer. Furthermore everything you complained about in Flash is much more of a problem for HTML5 not to mention that hardly any of the current browsers support it fully or at all.
Another poster beat me to it, but I think Apple already has a format in mind for this, and it's not PDF. It will be a version of the LP (music) and Extras (video) formats, but for readable material...magazines, newspapers, etc.
Winner. This is exactly what will happen.
And I can't believe how narrow minded some of you are as to the possibilities of digital magazines. There are all kinds of multimedia opportunities possible on an HD, multi-touch enabled, Internet connected device.
Much as I like my RSS, it doesn't replace the Sunday Times at the door.
I agree that many magazines are not the Sunday Times and have no reason to still be printed. But I think the remaining players will do more with print.
I've tried Zinio digital magazine reader several years ago. I didn't care too much for it. A light weight tablet might be better to use than a laptop for digital magazine, but there must be a killer UI or nobody is going to pay for them.
And I can't believe how narrow minded some of you are as to the possibilities of digital magazines. There are all kinds of multimedia opportunities possible on an HD, multi-touch enabled, Internet connected device.
Printed magazines = vinyl LPs
I don't know how well publishing content is going to be received if it only works on the tablet device. I would think they, the publishers, would want to have it work on all platforms to maximize the potential market. Apple may want to do it differently but the RIVAL publishers and iTunes-LIKE store mentioned in the article, might select a existing standardized format. Personally I do not cherish the idea of having to get my content from the iTunes store. I would much rather get it from anywhere and read it on any device.
I'd say the exact opposite. If I never saw a PDF again I'd be thrilled.
Why would content in HTML5 not be way more flexible?
It might be a better way to go (HTML5)... PDFs are not as interactive, and if information could not be streamed into the device on demand, file sizes could become far too large to make the PDFs practical.
It might be a better way to go (HTML5)... PDFs are not as interactive, and if information could not be streamed into the device on demand, file sizes could become far too large to make the PDFs practical.
I think there is a quite a bit of sacrifice with HTML5. The print industry is really into complex layering, clipped, drop shadowed, unique fonts, etc. I just don't think they would be willing to give all that up and settle for a web page.
I think there is a quite a bit of sacrifice with HTML5. The print industry is really into complex layering, clipped, drop shadowed, unique fonts, etc. I just don't think they would be willing to give all that up and settle for a web page.
Remember, this would likely be a locked format on a device running OS X. There is no font that couldn?t be had. And it?s not just HTML but CSS and JavaScript. This really is the best way to go. PDF has too many limitations and Flash is just too power hungry. Open standards webcode like Apple is using in iTunes LP is the perfect fit, IMO.
Remember, this would likely be a locked format on a device running OS X. There is no font that couldn?t be had. And it?s not just HTML but CSS and JavaScript. This really is the best way to go. PDF has too many limitations and Flash is just too power hungry. Open standards webcode like Apple is using in iTunes LP is the perfect fit, IMO.
I don't read the Apple OS X part in the article. They are talking about Blackberry, Kindle, and all devices. Furthermore the LP format has no development tools and has to live inside iTunes.
I don't read the Apple OS X part in the article. They are talking about Blackberry, Kindle, and all devices. Furthermore the LP format has no development tools and has to live inside iTunes.
Ah, yes, any rival won?t but I thought you speaking of the mythical Apple tablet. CSS making getting fonts or even substituting easy. I am not even sure a rival platform would go with Adobe products. If they did they?d have to go with Flash to get any interactive media and that isn?t even ready for small devices and will still be a power hog when it does finally arrive.
I don't read the Apple OS X part in the article. They are talking about Blackberry, Kindle, and all devices. Furthermore the LP format has no development tools and has to live inside iTunes.
Didn't I read somewhere that Apple had said that the initial examples of the LP format were just proof of concept, and that they would make the tools available to content creators to roll their own?
Ah, yes, any rival won?t but I thought you speaking of the mythical Apple tablet. CSS making getting fonts or even substituting easy. I am not even sure a rival platform would go with Adobe products. If they did they?d have to go with Flash to get any interactive media and that isn?t even ready for small devices and will still be a power hog when it does finally arrive.
Having worked with CSS/Javascript through all of its issues for many years now, I would never refer to it as easy, or having consistent rendering across different platforms. Web based fonts installed at load time are far from seamless and there is no standard license from the various foundries. PDF is a very mature format, not to mention ubiquitous. Embedding of Flash is something that can live in a separate area in the document and stream. No one should assume that the entire print publication would be delivered in Flash. I am hopeful that the new Tablet, should it exist, will support Flash and PDF. The current version of PDF rendering on iPhone is somewhat crippled.
I am hopeful that the new Tablet, should it exist, will support Flash and PDF. The current version of PDF rendering on iPhone is somewhat crippled.
Supporting Flash and PDFs are different from using that as the model for you periodical and newspaper subscription services. Apple has already experienced with iTunes LP which is just HTML, CSS and JS. If Apple were to release a tablet with this service you don?t think they would make a development kit these companies can use to offer their subscriptions with?
Supporting Flash and PDFs are different from using that as the model for you periodical and newspaper subscription services. Apple has already experienced with iTunes LP which is just HTML, CSS and JS. If Apple were to release a tablet with this service you don?t think they would make a development kit these companies can use to offer their subscriptions with?
Unlike the iPhone which is a huge success, I see the Tablet as a more modest niche device. Tailoring content exclusively for that format might be risky. I do believe that whatever the publishers have in mind, it clearly needs to run on a wide variety of devices or the digital equivalent of magazine publishing will not get off the ground.
Hmmm how could we possibly make print media slow bloated and cpu intensive as possible?
I'm not sure what you mean by that since no one would use Flash for simple static print. Flash is for interactive media, video, scripting, and lots of things that no other format can do. Acrobat can include Flash, video, audio within the document. But you already knew that.
I wonder what became of Flash Paper from Macromedia. That seemed to have some real potential.
Comments
We need to think outside the box about what magazine and newspaper content should be going forward, and I believe Steve Jobs is doing just that.
We know that the tablet will be full-color and Multitouch-enabled. But do you think that will just be limited to zooming in on content or simply flipping pages? Not hardly.
Imagine magazine subscription content that is truly interactive, with audio and video. A digital version of the now-shuttered Gourmet, for example, could include video of the opening night of a new, hip restaurant in New York, a Flash-based step-by-step cooking demonstration, and interactive recipes and calorie charts linked to a subscriber-only blog where readers could interact with either the editors and/or a famous chef. Users could also share their own digital content with each other. And all of it would be contained in a new, portable file format that is so compelling in its richness of content, other devices will look positively ancient by comparison.
We talk about how people don't want to pay for content, but I believe people would pay for this. The more content-rich it is and the more interactive it is, the more it will capture a particular audience's attention and dollars.
If this becomes the new paradigm, then writers and editors will require digital content creation skills to survive. At the same time, if the publishing industry can eliminate the overhead of destroying forests for paper, renting huge warehouses for storage, and shipping costs, they can run a cost-effective operation, and put that money into content. And it's eco-friendly.
Notice how music stores and video rental stores have disappeared over the past 10 years? Newsstands will be the next to go. Mark my words. Once people get used to feature-rich content that can be accessed instantaneously, no one will bother with running out into the rain to pick up a newspaper or magazine.
--GTSC
this is probably a smart move for them, but nothing they offer is worth paying for. They are all left wing propaganda arms of the democratic party.
Yes! Those damned left wing socialist liberal commie rats! Wait a minute... isn't Apple also just an apparatchic agency put here to infiltrate and brainwash gullible technoheads like us? DOH! Now where did I put my silver foil hat?
Flash to display print would be a terrible idea. Have you ever seen a virtual magazine in action? Vectorized text is a very big problem for flash making virtual magazines horribly slow, they render fonts inaccurately, images are flaky; sometimes not loading at all, transparency and animation is often inconsistent from one viewing to the next and when you add multimedia on top of all the text and images you've got some major bandwidth concerns. In the end you bog down the CPU rendering fonts and animations and then suck up all of the bandwidth with multimedia. CRASH!!!! Apple will not use flash for an Emag and PDF while open is Adobe's brainchild. The new tablet may very well support both but neither will be the itunes store distribution format.
Whatever. You didn't quite grasp the meaning of my post or you are just spouting off what you have heard about HTML5. I seriously doubt you are even familiar with either technology as a developer. Furthermore everything you complained about in Flash is much more of a problem for HTML5 not to mention that hardly any of the current browsers support it fully or at all.
I'd say the exact opposite. If I never saw a PDF again I'd be thrilled.
Why would content in HTML5 not be way more flexible?
I imagine so. I imagine a format to be viewed on so many completely different devices (screen sizes) would need to be entirely dependent on CSS
Another poster beat me to it, but I think Apple already has a format in mind for this, and it's not PDF. It will be a version of the LP (music) and Extras (video) formats, but for readable material...magazines, newspapers, etc.
Winner. This is exactly what will happen.
And I can't believe how narrow minded some of you are as to the possibilities of digital magazines. There are all kinds of multimedia opportunities possible on an HD, multi-touch enabled, Internet connected device.
Printed magazines = vinyl LPs
I think the future will be digital distribution for the quick hitters with the printed material going more upscale.
McSweeney's Panorama is the future.
Much as I like my RSS, it doesn't replace the Sunday Times at the door.
I agree that many magazines are not the Sunday Times and have no reason to still be printed. But I think the remaining players will do more with print.
Winner. This is exactly what will happen.
And I can't believe how narrow minded some of you are as to the possibilities of digital magazines. There are all kinds of multimedia opportunities possible on an HD, multi-touch enabled, Internet connected device.
Printed magazines = vinyl LPs
I don't know how well publishing content is going to be received if it only works on the tablet device. I would think they, the publishers, would want to have it work on all platforms to maximize the potential market. Apple may want to do it differently but the RIVAL publishers and iTunes-LIKE store mentioned in the article, might select a existing standardized format. Personally I do not cherish the idea of having to get my content from the iTunes store. I would much rather get it from anywhere and read it on any device.
I'd say the exact opposite. If I never saw a PDF again I'd be thrilled.
Why would content in HTML5 not be way more flexible?
It might be a better way to go (HTML5)... PDFs are not as interactive, and if information could not be streamed into the device on demand, file sizes could become far too large to make the PDFs practical.
It might be a better way to go (HTML5)... PDFs are not as interactive, and if information could not be streamed into the device on demand, file sizes could become far too large to make the PDFs practical.
I think there is a quite a bit of sacrifice with HTML5. The print industry is really into complex layering, clipped, drop shadowed, unique fonts, etc. I just don't think they would be willing to give all that up and settle for a web page.
I think there is a quite a bit of sacrifice with HTML5. The print industry is really into complex layering, clipped, drop shadowed, unique fonts, etc. I just don't think they would be willing to give all that up and settle for a web page.
Remember, this would likely be a locked format on a device running OS X. There is no font that couldn?t be had. And it?s not just HTML but CSS and JavaScript. This really is the best way to go. PDF has too many limitations and Flash is just too power hungry. Open standards webcode like Apple is using in iTunes LP is the perfect fit, IMO.
Remember, this would likely be a locked format on a device running OS X. There is no font that couldn?t be had. And it?s not just HTML but CSS and JavaScript. This really is the best way to go. PDF has too many limitations and Flash is just too power hungry. Open standards webcode like Apple is using in iTunes LP is the perfect fit, IMO.
I don't read the Apple OS X part in the article. They are talking about Blackberry, Kindle, and all devices. Furthermore the LP format has no development tools and has to live inside iTunes.
I don't read the Apple OS X part in the article. They are talking about Blackberry, Kindle, and all devices. Furthermore the LP format has no development tools and has to live inside iTunes.
Ah, yes, any rival won?t but I thought you speaking of the mythical Apple tablet. CSS making getting fonts or even substituting easy. I am not even sure a rival platform would go with Adobe products. If they did they?d have to go with Flash to get any interactive media and that isn?t even ready for small devices and will still be a power hog when it does finally arrive.
I don't read the Apple OS X part in the article. They are talking about Blackberry, Kindle, and all devices. Furthermore the LP format has no development tools and has to live inside iTunes.
Didn't I read somewhere that Apple had said that the initial examples of the LP format were just proof of concept, and that they would make the tools available to content creators to roll their own?
Ah, yes, any rival won?t but I thought you speaking of the mythical Apple tablet. CSS making getting fonts or even substituting easy. I am not even sure a rival platform would go with Adobe products. If they did they?d have to go with Flash to get any interactive media and that isn?t even ready for small devices and will still be a power hog when it does finally arrive.
Having worked with CSS/Javascript through all of its issues for many years now, I would never refer to it as easy, or having consistent rendering across different platforms. Web based fonts installed at load time are far from seamless and there is no standard license from the various foundries. PDF is a very mature format, not to mention ubiquitous. Embedding of Flash is something that can live in a separate area in the document and stream. No one should assume that the entire print publication would be delivered in Flash. I am hopeful that the new Tablet, should it exist, will support Flash and PDF. The current version of PDF rendering on iPhone is somewhat crippled.
I am hopeful that the new Tablet, should it exist, will support Flash and PDF. The current version of PDF rendering on iPhone is somewhat crippled.
Supporting Flash and PDFs are different from using that as the model for you periodical and newspaper subscription services. Apple has already experienced with iTunes LP which is just HTML, CSS and JS. If Apple were to release a tablet with this service you don?t think they would make a development kit these companies can use to offer their subscriptions with?
In my opinion Flash a pretty good complement
Supporting Flash and PDFs are different from using that as the model for you periodical and newspaper subscription services. Apple has already experienced with iTunes LP which is just HTML, CSS and JS. If Apple were to release a tablet with this service you don?t think they would make a development kit these companies can use to offer their subscriptions with?
Unlike the iPhone which is a huge success, I see the Tablet as a more modest niche device. Tailoring content exclusively for that format might be risky. I do believe that whatever the publishers have in mind, it clearly needs to run on a wide variety of devices or the digital equivalent of magazine publishing will not get off the ground.
Hmmm how could we possibly make print media slow bloated and cpu intensive as possible?
I'm not sure what you mean by that since no one would use Flash for simple static print. Flash is for interactive media, video, scripting, and lots of things that no other format can do. Acrobat can include Flash, video, audio within the document. But you already knew that.
I wonder what became of Flash Paper from Macromedia. That seemed to have some real potential.