One thing that confuses me is, Apple is rumored in saying that they want a apple tablet in every home. How is that going to be done if its tied to just one carrier, like AT&T. ...
So I'm guessing that you never heard of Wi-Fi? It has been around for quite a while and it is so much faster than even 3G that you would not believe.
There is certainly some concern with that. I don’t think Apple’s FairPlay DRM for videos has been cracked. But that isn’t the biggest issue. If I can copy and paste the text or it comes through as plain text as some point it wouldn’t be too hard to grab all the content with a script, especially if they are going to use the iTunes LP and Extra system which is completely open-source, expect for the protected files within. I have to expect that will be addressed.
Then there needs to be rich annotations for textbooks to make it an alternative option to physical books. If I can’t highlight, underline, strikethrough, change colour, make notes on a page, and even change the text then I don’t think I’d want this over a real textbook.
I'm sure Apple will come up with some kind of very strong DRM and encryption. This can be a windfall for McGraw-Hill. The used textbook market thrives because people can sell their old books and get some money back while buyers can save money over buying new ones, but each used transaction costs M-H the sale of a new volume. If they can fix it so e-textbooks are only good for one school year and are non-transferable, they can totally destroy the used textbook market.
I'm sure Apple will come up with some kind of very strong DRM and encryption. This can be a windfall for McGraw-Hill. The used textbook market thrives because people can sell their old books and get some money back while buyers can save money over buying new ones, but each used transaction costs M-H the sale of a new volume. If they can fix it so e-textbooks are only good for one school year and are non-transferable, they can totally destroy the used textbook market.
Laurence Lessing has written about this. He claims that what is now not allowed by copyright law will be accomplished by DRM.
The First Sale Doctrine will become obsolete via software if he is correct.
IMO, we need to discuss whether copyright protection is appropriate for works which do not allow for the checks and balances built into the law.
These works will never enter the public domain, and so it is very questionable whether the legal monopoly provided by copyright yields an optimal return for society. Maybe we need to allow DRM protected works to protect themselves without the benefit of copyright, given that they do not provide the balancing return to the public which forms the basis for the grant of the monopoly.
Brian Murray, the chief executive of HarperCollins, said in December that e-books enhanced with video, author interviews and social-networking applications could command higher retail prices for publishers than current e-books. Many of the country's largest publishing houses are worried about the sale of new bestsellers for only $9.99 in the e-book format. New releases of enhanced e-books could sell for $14.99 to $19.99, a person familiar with the situation said. HarperCollins is a unit of News Corp., which also owns The Wall Street Journal.
Cheers,
Phil
I'm not buying that, In both sense of the meaning.
Brian Murray, the chief executive of HarperCollins, said in December that e-books enhanced with video, author interviews and social-networking applications could command higher retail prices for publishers than current e-books. Many of the country's largest publishing houses are worried about the sale of new bestsellers for only $9.99 in the e-book format. New releases of enhanced e-books could sell for $14.99 to $19.99, a person familiar with the situation said. HarperCollins is a unit of News Corp., which also owns The Wall Street Journal.
Cheers,
Phil
Jeeezus these guys don't get it, do they. E-Books eg. on the Tablet is not a frickin' socially-enhanced gizmo-whacky UPSELL. For **** sake, people just want the quality and feel (not crappy electronic greyscale text and zero colours) of a nice book, in a convenient, affordable (that is CHEAPER than physical print) format. Start with that and make that successful then build from that.
"OH, the digital eBooks will kill our business" they say running around like headless Chicken Littles.
When in the long run, done right it would probably enhance or maybe even SAVE their businesses.
Call me an Apple fanboy but yet again, Steve Jobs has to come in and tear these guys a new one to save them from themselves.
I'm sure Apple will come up with some kind of very strong DRM and encryption. This can be a windfall for McGraw-Hill. The used textbook market thrives because people can sell their old books and get some money back while buyers can save money over buying new ones, but each used transaction costs M-H the sale of a new volume. If they can fix it so e-textbooks are only good for one school year and are non-transferable, they can totally destroy the used textbook market.
I think to start with it will be a one-off purchase of a textbook that is not "time-bombed" but also not transferable (unless you give your account username and password to someone else).
Is it only me, but I actually kept a lot of my college textbooks well into a few years after I took the course.
I don't think the Tablet will destroy the used textbook market, but it will certainly shake things up. The key is e-Textbooks have to be just about cheaper than a used, physical textbook. Fair deal, right? You don't get to resell your books but if you purchase it legally digitally for much cheaper, maybe that will balance things out.
That said, college in the US involves truly insane levels of money compared to the rest of the developed world.
One thing that confuses me is, Apple is rumored in saying that they want a apple tablet in every home. How is that going to be done if its tied to just one carrier, like AT&T. I can't imagine that apple would limit there so-called "revolutionary" product to just one or two carriers
WiFi no 3G 32GB version for $699. WiFi with 3G and 64GB version tied to carriers.
Apple will definitely have a carrier-free version. They've learnt their lesson. Tie the Tablet to a carrier (and additional carrier data plan rape) and it has a very high chance of failing miserably.
The carrier version would probably be negotiated to fit with an iPhone or existing 3G plan of sorts.
But I really think Apple will go carrier-free to kickstart things and then slowly globally roll-out carrier-attached plans to enhance availability and reach, etc.
Comments
One thing that confuses me is, Apple is rumored in saying that they want a apple tablet in every home. How is that going to be done if its tied to just one carrier, like AT&T. ...
So I'm guessing that you never heard of Wi-Fi? It has been around for quite a while and it is so much faster than even 3G that you would not believe.
There is certainly some concern with that. I don’t think Apple’s FairPlay DRM for videos has been cracked. But that isn’t the biggest issue. If I can copy and paste the text or it comes through as plain text as some point it wouldn’t be too hard to grab all the content with a script, especially if they are going to use the iTunes LP and Extra system which is completely open-source, expect for the protected files within. I have to expect that will be addressed.
Then there needs to be rich annotations for textbooks to make it an alternative option to physical books. If I can’t highlight, underline, strikethrough, change colour, make notes on a page, and even change the text then I don’t think I’d want this over a real textbook.
I'm sure Apple will come up with some kind of very strong DRM and encryption. This can be a windfall for McGraw-Hill. The used textbook market thrives because people can sell their old books and get some money back while buyers can save money over buying new ones, but each used transaction costs M-H the sale of a new volume. If they can fix it so e-textbooks are only good for one school year and are non-transferable, they can totally destroy the used textbook market.
I'm sure Apple will come up with some kind of very strong DRM and encryption. This can be a windfall for McGraw-Hill. The used textbook market thrives because people can sell their old books and get some money back while buyers can save money over buying new ones, but each used transaction costs M-H the sale of a new volume. If they can fix it so e-textbooks are only good for one school year and are non-transferable, they can totally destroy the used textbook market.
Laurence Lessing has written about this. He claims that what is now not allowed by copyright law will be accomplished by DRM.
The First Sale Doctrine will become obsolete via software if he is correct.
IMO, we need to discuss whether copyright protection is appropriate for works which do not allow for the checks and balances built into the law.
These works will never enter the public domain, and so it is very questionable whether the legal monopoly provided by copyright yields an optimal return for society. Maybe we need to allow DRM protected works to protect themselves without the benefit of copyright, given that they do not provide the balancing return to the public which forms the basis for the grant of the monopoly.
I clicked the link and surprise surprise, it's: "a person familiar with the situation"
http://online.wsj.com/article/SB1000...145509872.html
Brian Murray, the chief executive of HarperCollins, said in December that e-books enhanced with video, author interviews and social-networking applications could command higher retail prices for publishers than current e-books. Many of the country's largest publishing houses are worried about the sale of new bestsellers for only $9.99 in the e-book format. New releases of enhanced e-books could sell for $14.99 to $19.99, a person familiar with the situation said. HarperCollins is a unit of News Corp., which also owns The Wall Street Journal.
Cheers,
Phil
I'm not buying that, In both sense of the meaning.
I clicked the link and surprise surprise, it's: "a person familiar with the situation"
http://online.wsj.com/article/SB1000...145509872.html
Brian Murray, the chief executive of HarperCollins, said in December that e-books enhanced with video, author interviews and social-networking applications could command higher retail prices for publishers than current e-books. Many of the country's largest publishing houses are worried about the sale of new bestsellers for only $9.99 in the e-book format. New releases of enhanced e-books could sell for $14.99 to $19.99, a person familiar with the situation said. HarperCollins is a unit of News Corp., which also owns The Wall Street Journal.
Cheers,
Phil
Jeeezus these guys don't get it, do they. E-Books eg. on the Tablet is not a frickin' socially-enhanced gizmo-whacky UPSELL. For **** sake, people just want the quality and feel (not crappy electronic greyscale text and zero colours) of a nice book, in a convenient, affordable (that is CHEAPER than physical print) format. Start with that and make that successful then build from that.
"OH, the digital eBooks will kill our business" they say running around like headless Chicken Littles.
When in the long run, done right it would probably enhance or maybe even SAVE their businesses.
Call me an Apple fanboy but yet again, Steve Jobs has to come in and tear these guys a new one to save them from themselves.
I'm not buying that, In both sense of the meaning.
Hell yeah.
I'm sure Apple will come up with some kind of very strong DRM and encryption. This can be a windfall for McGraw-Hill. The used textbook market thrives because people can sell their old books and get some money back while buyers can save money over buying new ones, but each used transaction costs M-H the sale of a new volume. If they can fix it so e-textbooks are only good for one school year and are non-transferable, they can totally destroy the used textbook market.
I think to start with it will be a one-off purchase of a textbook that is not "time-bombed" but also not transferable (unless you give your account username and password to someone else).
Is it only me, but I actually kept a lot of my college textbooks well into a few years after I took the course.
I don't think the Tablet will destroy the used textbook market, but it will certainly shake things up. The key is e-Textbooks have to be just about cheaper than a used, physical textbook. Fair deal, right? You don't get to resell your books but if you purchase it legally digitally for much cheaper, maybe that will balance things out.
That said, college in the US involves truly insane levels of money compared to the rest of the developed world.
One thing that confuses me is, Apple is rumored in saying that they want a apple tablet in every home. How is that going to be done if its tied to just one carrier, like AT&T. I can't imagine that apple would limit there so-called "revolutionary" product to just one or two carriers
WiFi no 3G 32GB version for $699. WiFi with 3G and 64GB version tied to carriers.
Apple will definitely have a carrier-free version. They've learnt their lesson. Tie the Tablet to a carrier (and additional carrier data plan rape) and it has a very high chance of failing miserably.
The carrier version would probably be negotiated to fit with an iPhone or existing 3G plan of sorts.
But I really think Apple will go carrier-free to kickstart things and then slowly globally roll-out carrier-attached plans to enhance availability and reach, etc.
Tablet_OLED Screen_ Subsidized Price $999_OS X touch_iSight Webcam_Aluminum Shell_3G_802.11n_Push-Stand_Unicorn ♥
LOL like that line in Seinfeld... "You're WAAAY off base"
LOL like that line in Seinfeld... "You're WAAAY off base"
Quoting Seinfeld episodes won't legitimize your argument.
Quoting Seinfeld episodes won't legitimize your argument.
I like your little heart icon at the end of your sig.
Let's see...
Tablet_
Yes
OLED Screen_
No
Subsidized Price $999_
$599 if with carrier
OS X touch_
Nope
iSight Webcam_
Yes
Aluminum Shell_
What else could it be
3G_
In the version with carrier
802.11n_
Of course
Push-Stand_
Would be nice but too un-Apple
Unicorn
Would be nice
...Well, that's just my predictions... So you're not too far off base. There you go.
"Where I go?" _Seinfeld