Ad requests from Apple's iPad see 76% month-over-month increase

Posted:
in iPad edited January 2014
The continued growth in popularity of the iPad is represented in the latest data from ad firm Millennial Media, which found that iPad ad requests grew 76 percent month over month.



Millenial Media's MobileMix data points for August 2010, made public on Tuesday, found that iOS share of U.S. smartphones on its ad network remained relatively flat month over month, taking 48 percent. But iPad requests alone grew a whopping 76 percent month over month in August.



The number of devices running Apple's iOS remains nearly twice as large as the next-largest smartphone platform, Google Android, which represented 26 percent of U.S. smartphones. But Android continues its fast-paced growth, with ad requests increasing 39 percent month-over-month. Since January, Android has grown 996 percent.



Research in Motion has also grown, seeing a 16 percent month-over-month increase in August. Since January, the BlackBerry platform has grown 93 percent.



In terms of hardware manufacturers, Apple is again the leader, as it has been since Sept. 2009. Apple devices represented 28.32 percent of all impressions in August.



The iPhone was also the most popular mobile phone seen by Millennial Media, taking 27.67 percent. That was well ahead of the No. 2 device: the Motorola Droid.







Apple's share of Millennial Media ad impressions in the U.S. remains dominant, though it has slipped since earlier this year. In April, the company reported that the iPhone represented 70 percent of its smartphone traffic.



By July, though, the iPhone represented 55 percent of smartphone ads, while Android took 19 percent.



In June, the company also revealed that more than half -- 56 percent -- of mobile developers support Apple's iOS, and 90 percent of those are single platform, meaning they develop exclusively for Apple's iOS devices.

Comments

  • Reply 1 of 6
    Quote:
    Originally Posted by knwbuddy View Post


    Has WebOS dropped down to the point it is no longer even mentioned?



    iOS flat, Android up 996%, beleaguered RIM nearly doubles its share, but where is WebOS?



    And Nokia?



    Symbian doesn't have apps like iOS and Android. Same goes for WebOS, its ad presence is negligible. And once again this shows really nothing about the actual iPhone or Android population. It could be that people are just buying more paid apps nowadays on iOS vs not so much on Android.



    Seeing as how you have to make a certain amount of serious money every month to afford the iPhone voice and data plan, I'm not too surprised by this.
  • Reply 2 of 6
    thomprthompr Posts: 1,511member
    Quote:
    Originally Posted by bartfat View Post


    Symbian doesn't have apps like iOS and Android. Same goes for WebOS, its ad presence is negligible. And once again this shows really nothing about the actual iPhone or Android population. It could be that people are just buying more paid apps nowadays on iOS vs not so much on Android.



    Seeing as how you have to make a certain amount of serious money every month to afford the iPhone voice and data plan, I'm not too surprised by this.



    Are the data plans for Android much cheaper than those for the iPhone? Not being snide. Honest question.



    Thompson
  • Reply 3 of 6
    Quote:
    Originally Posted by thompr View Post


    Are the data plans for Android much cheaper than those for the iPhone? Not being snide. Honest question.



    Thompson



    On AT&T they may be slightly less expensive, but what you have to remember about plans for Android phones on Sprint or Verizon is they have unlimited data plans while AT&T has capped their plans at 2GB to stay competitive.



    Honestly, AT&T made a smart move based on average usage, but if you plan on tethering or just basically moving more data than 2gb a month, it's not a viable option.
  • Reply 4 of 6
    jfanningjfanning Posts: 3,393member
    Quote:
    Originally Posted by bartfat View Post


    Symbian doesn't have apps like iOS and Android.



    Pardon me? Could you say that again
  • Reply 5 of 6
    Quote:
    Originally Posted by bartfat View Post


    Symbian doesn't have apps like iOS and Android. Same goes for WebOS, its ad presence is negligible. And once again this shows really nothing about the actual iPhone or Android population. It could be that people are just buying more paid apps nowadays on iOS vs not so much on Android.



    Seeing as how you have to make a certain amount of serious money every month to afford the iPhone voice and data plan, I'm not too surprised by this.



    Troll much do you? Get real, like the plans for other smartphones are so much cheaper?
  • Reply 6 of 6
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