I've overheard some of the questions they are fielding, they are simple questions that can be answered using the help menu.
More annoying is the things I hear customer's complaining to each other about, they whine about paying a lot for a computer that is supposed to be easy to use, but none of them take ANY time to try to learn first, they get pissy with the Mac Genius saying that the computer just doesn't work. And usually they don't apologize for being pissy because they couldn't be bothered to make an attempt to learn anything.
Re: Learning... some people just need a different way to learn. Some are not hip to the "help" menu, manuals. Some are. Some do well with video (screencasts, etc). Others need someone to *tell* them, they are auditory/social learners.
About the whiners... they exist in all populations. Apple needs to mollify them if they want to grow their high-margin business, just like every other consumer-oriented retailer that margins above the rest... it's called customer service.
Comments
I've overheard some of the questions they are fielding, they are simple questions that can be answered using the help menu.
More annoying is the things I hear customer's complaining to each other about, they whine about paying a lot for a computer that is supposed to be easy to use, but none of them take ANY time to try to learn first, they get pissy with the Mac Genius saying that the computer just doesn't work. And usually they don't apologize for being pissy because they couldn't be bothered to make an attempt to learn anything.
Re: Learning... some people just need a different way to learn. Some are not hip to the "help" menu, manuals. Some are. Some do well with video (screencasts, etc). Others need someone to *tell* them, they are auditory/social learners.
About the whiners... they exist in all populations. Apple needs to mollify them if they want to grow their high-margin business, just like every other consumer-oriented retailer that margins above the rest... it's called customer service.