Apple investigating Ping-like social networking for retail shops
Apple has shown interest in creating a social networking tool for brick-and-mortar shopping, allowing iPhone owners to share comments, opinions and recommendations about any type of product.
The U.S. Patent and Trademark Office this week published a new patent application entitled "Social Networking in Shopping Environments." Discovered by AppleInsider, the proposed invention describes using a portable electronic device, like an iPhone, to allow customers to network with one another while shopping.
In a store, a kiosk would allow customers to access a product list and information on their phone. That product and the details about it could then be shared through Apple's social networking tool.
In one example, a user can identify items of interest and share information directly to mobile devices of their friends. From there, friends can review the products and provide their own comments and feedback.
The system could be as simple as providing friends the ability to give a "yes" or "no" answer, or a virtual "thumbs up" or "thumbs down." In one example, a shopper asks their friends, "Should I buy this?" In another, a husband asks "Help, I need birthday gift ideas for my wife. Will she like this?"
Customers could also ask open-ended questions of their friends, such as where to find a product for less money, or what they might recommend in a certain category. Businesses could also use the service as a quick way to gain feedback from customers, ranking products and service based on a traditional rating of one to five stars.
The patent application notes that customers like to have friends come with them when they shop for items such as clothes in a brick-and-mortar store, like a mall. Others like to talk to salespeople, who may recommend a product for them based on their expertise.
"These approaches, however, require the user to have their friends with them during the shopping trip, or require the users to catch the attention of a salesperson and ensure the salesperson remains available during the shopping trip," the application reads.
It also notes that customers may want to meet up with friends during a shopping trip, but relying on phone calls and text messages can require "complex coordination," such as several phone calls to multiple people in order to settle on a time and place to meet.
Apple's solution would allow a community discussion, all right within one application. This would allow shoppers to communicate and share easily, in one place, with a shared discussion that would not require them to be physically present with one another.
Made public by the U.S. Patent and Trademark Office this week, the application is credited to Stanley Ng., Christine Cho and Monica Tran. It was first filed by Apple on Jan. 26, 2009.
If it becomes a reality, it would be the second social networking product from Apple designed to stimulate sales. The first, iTunes Ping, launched in September, and is designed to allow users to share details of what songs they purchase and concerts they attend. It allows users to easily purchase recommended songs through the iTunes Music Store.
Ping also allows users to follow their favorite artists, who also can post updates and share songs they like on the social networking service. In November, Ping became integrated with Twitter, allowing users of that service to share their Ping activity with others.
The U.S. Patent and Trademark Office this week published a new patent application entitled "Social Networking in Shopping Environments." Discovered by AppleInsider, the proposed invention describes using a portable electronic device, like an iPhone, to allow customers to network with one another while shopping.
In a store, a kiosk would allow customers to access a product list and information on their phone. That product and the details about it could then be shared through Apple's social networking tool.
In one example, a user can identify items of interest and share information directly to mobile devices of their friends. From there, friends can review the products and provide their own comments and feedback.
The system could be as simple as providing friends the ability to give a "yes" or "no" answer, or a virtual "thumbs up" or "thumbs down." In one example, a shopper asks their friends, "Should I buy this?" In another, a husband asks "Help, I need birthday gift ideas for my wife. Will she like this?"
Customers could also ask open-ended questions of their friends, such as where to find a product for less money, or what they might recommend in a certain category. Businesses could also use the service as a quick way to gain feedback from customers, ranking products and service based on a traditional rating of one to five stars.
The patent application notes that customers like to have friends come with them when they shop for items such as clothes in a brick-and-mortar store, like a mall. Others like to talk to salespeople, who may recommend a product for them based on their expertise.
"These approaches, however, require the user to have their friends with them during the shopping trip, or require the users to catch the attention of a salesperson and ensure the salesperson remains available during the shopping trip," the application reads.
It also notes that customers may want to meet up with friends during a shopping trip, but relying on phone calls and text messages can require "complex coordination," such as several phone calls to multiple people in order to settle on a time and place to meet.
Apple's solution would allow a community discussion, all right within one application. This would allow shoppers to communicate and share easily, in one place, with a shared discussion that would not require them to be physically present with one another.
Made public by the U.S. Patent and Trademark Office this week, the application is credited to Stanley Ng., Christine Cho and Monica Tran. It was first filed by Apple on Jan. 26, 2009.
If it becomes a reality, it would be the second social networking product from Apple designed to stimulate sales. The first, iTunes Ping, launched in September, and is designed to allow users to share details of what songs they purchase and concerts they attend. It allows users to easily purchase recommended songs through the iTunes Music Store.
Ping also allows users to follow their favorite artists, who also can post updates and share songs they like on the social networking service. In November, Ping became integrated with Twitter, allowing users of that service to share their Ping activity with others.
Comments
Facebook, as much of a pile of intrusive garbage as it is, has won this war. Not sure why Apple is trying to compete.
Maybe you should read the article. This is about retail.
Maybe you should read the article. This is about retail.
The user comment section of the store should just be updated - needs to be more Amazonish/Ebayish.
Apple has an epic fail in Ping - don't add insult to injury.
Facebook would crush this overnight by just releasing 'facebook shopping'
Only apple would try and 'patent' a social network. What a load of shit. Are they trying to kill every industry they get in to?
Facebook would crush this overnight by just releasing 'facebook shopping'
Everyone will try and patent anything. It's been done and it's being done.
Facebook, as much of a pile of intrusive garbage as it is, has won this war. Not sure why Apple is trying to compete.
Agreed. Ping was D.O.A.
Not that Pownum should be worried. Apple doesn't understand social. They do lots of things very well - but Ping is up there with the cube, the iPod hifi and the hockey puck mouse that came with the first iMac - designer vanity not user value. Ping has already failed - the first update came with the most requested feature i.e. the ability to switch it off.
It would be well to remember that this is a two-year-old application, and so reflects thinking of, say, three years ago. The whole idea of augmented social reality, if we could call it that, would have been pretty new at the time. It will depend on linked real-time video, which is still developing, so all this stuff is still pretty nebulous.
Apple has an epic fail in Ping - don't add insult to injury.
Ping is what 3 months old, maybe 4. That is barely time it call it anything.
As for these patent ideas I think it is great. They could set up a network like Game Center, even connecting it to their iTunes system and allow apps for all kinds of things. Shopping for clothes, books, cars etc. Restaurant reviews, even service reviews like spas, dentists or landlords. By linking systems you can find folks you trust. I like your taste in movies and music from iTunes, I might like your taste in books so when I see your name on a review I will definitely give it a read, etc
For brick and mortar stores like clothes, they could perhaps even expand their queue system from their own stores so I could be standing in Macy's in whatever section or even a dressing room and page someone to com to me instead of having to hunt around
The user comment section of the store should just be updated - needs to be more Amazonish/Ebayish.
Apple has an epic fail in Ping - don't add insult to injury.
Agreed. Ping is really bad.