Amid all the predictable Flash-bashing (yawn) probably the most ridiculous comment was the one that went something like "I bought the publication why should I be subject to ads".
The media model put in place after the industrial revolution was simple: advertising subsidized the creation of unique content......newspapers, magazines, TV. The internet has bollixed this up because you can now get a lot of this content for "free" and web-advertising is not as lucrative as print advertising for publishers.
If you want unique content to thrive on iPad you better hope that what Adobe says is true.
Why are there any ads in the first place? You're paying a premium price for these paperless magazines anyways. Ads only make sense on the internet because its free.
+1 I completely agree with you. There should be no ads in this situation. As you said, we are paying for that luxury. But, they realize that consumers have a very high tolerance for ads and will accept them to some degree even if we have to pay for them. Its a case of them testing the waters and we accept their advances they will push more ads down our throats until we finally are fed up. If there is money to make and people are willing to accept this nonsense, there will always be ads even if we pay to not have them. $$$$
What a ridiculous survey. "Here look at these ads and evaluate them" instead of what you normally do, which is ignore them! Also, if they would have conducted this survey with the ads running in flash on an iPad the respondents would have responded "flash sucks - its slow, buggy and draining my battery, get this crap off my ipad" - how's that for survey results?
I thought it must be Adobe proclaiming that non-Flash ads are just as enRaging as Flash ads
Quote:
Originally Posted by iLiver
Why are there any ads in the first place? You're paying a premium price for these paperless magazines anyways. Ads only make sense on the internet because its free.
See also: why I’ll pay for iTunes rentals and Netflix streaming, and will tolerate Hulu ads since that’s free... but I will NOT pay for cable TV!
This is a null test because they are not including number of
participants or any social or environmental factors.
If this was donein a college town, more than likely there is a more intelligent to
pick their subjects from.
In addition, participants could have never seen/used an iPad before, so everything looks enticing on one. They are also comparing static to one version of an interactive device.
Apple being the amazing industrial design power in the computing world has
prettier products.
I would like to see the same study with some of the
other devices available. The neutrality factor would be introduced and
the numbers will go down significantly. It may be higher for the iPad,
Comments
The media model put in place after the industrial revolution was simple: advertising subsidized the creation of unique content......newspapers, magazines, TV. The internet has bollixed this up because you can now get a lot of this content for "free" and web-advertising is not as lucrative as print advertising for publishers.
If you want unique content to thrive on iPad you better hope that what Adobe says is true.
Why are there any ads in the first place? You're paying a premium price for these paperless magazines anyways. Ads only make sense on the internet because its free.
+1 I completely agree with you. There should be no ads in this situation. As you said, we are paying for that luxury. But, they realize that consumers have a very high tolerance for ads and will accept them to some degree even if we have to pay for them. Its a case of them testing the waters and we accept their advances they will push more ads down our throats until we finally are fed up. If there is money to make and people are willing to accept this nonsense, there will always be ads even if we pay to not have them. $$$$
I thought that said "enraged".
Me too
I thought it must be Adobe proclaiming that non-Flash ads are just as enRaging as Flash ads
Why are there any ads in the first place? You're paying a premium price for these paperless magazines anyways. Ads only make sense on the internet because its free.
See also: why I’ll pay for iTunes rentals and Netflix streaming, and will tolerate Hulu ads since that’s free... but I will NOT pay for cable TV!
participants or any social or environmental factors.
If this was donein a college town, more than likely there is a more intelligent to
pick their subjects from.
In addition, participants could have never seen/used an iPad before, so everything looks enticing on one. They are also comparing static to one version of an interactive device.
Apple being the amazing industrial design power in the computing world has
prettier products.
I would like to see the same study with some of the
other devices available. The neutrality factor would be introduced and
the numbers will go down significantly. It may be higher for the iPad,
but not for the interactive messages.