Apple has stated in the past that it doesn't pay for product placement. Not sure how they do it, exactly. I've noticed many TV shows now use Apple products but cover the logos (The Mentalist is a good example). Presumably they use Apple products because they look better and cover the logos because they're being sponsored by a competitor.
Just finished watching an episode of "The Event" which featured a prominent Apple laptop in one scene. In the end credits was "Special promotional consideration by Apple", which means they paid something for the product placement. It could be products donated to the producers, money paid to the network, etc. But Apple does apparently exchange value for placement in at least some cases.
Apple has stated in the past that it doesn't pay for product placement. Not sure how they do it, exactly. I've noticed many TV shows now use Apple products but cover the logos (The Mentalist is a good example). Presumably they use Apple products because they look better and cover the logos because they're being sponsored by a competitor.
I have to agree. Apple products have the sleek appealing design to them. Unlike other brands which are usually just plain black plastic.
Apple has stated in the past that it doesn't pay for product placement. Not sure how they do it, exactly. I've noticed many TV shows now use Apple products but cover the logos (The Mentalist is a good example). Presumably they use Apple products because they look better and cover the logos because they're being sponsored by a competitor.
Heh, I just started watching Touch, and I've noticed that they would predominately feature Apple products, but replace or cover up the logos of everything else:
But while Apple did manage to top the list in 2010, its performance has actually declined over the past few years from a high of nearly 50% in 2008 to 44% in 2009 to 30% in 2010. The report claims that the decline is a result of other computer and electronic brands stepping up their product placement efforts in emulation of Apple's success, with Sony's film studios even going as far as to virtually eliminate Apple products from its films, instead inserting Sony VAIO products whenever possible.Apple also fared well in Brandchannel's reader survey of the most memorable product placements of 2010, topping the rankings with 25% of respondents citing Apple or one of its products.
Comments
Apple has stated in the past that it doesn't pay for product placement. Not sure how they do it, exactly. I've noticed many TV shows now use Apple products but cover the logos (The Mentalist is a good example). Presumably they use Apple products because they look better and cover the logos because they're being sponsored by a competitor.
Just finished watching an episode of "The Event" which featured a prominent Apple laptop in one scene. In the end credits was "Special promotional consideration by Apple", which means they paid something for the product placement. It could be products donated to the producers, money paid to the network, etc. But Apple does apparently exchange value for placement in at least some cases.
Apple has stated in the past that it doesn't pay for product placement. Not sure how they do it, exactly. I've noticed many TV shows now use Apple products but cover the logos (The Mentalist is a good example). Presumably they use Apple products because they look better and cover the logos because they're being sponsored by a competitor.
I have to agree. Apple products have the sleek appealing design to them. Unlike other brands which are usually just plain black plastic.
Apple has stated in the past that it doesn't pay for product placement. Not sure how they do it, exactly. I've noticed many TV shows now use Apple products but cover the logos (The Mentalist is a good example). Presumably they use Apple products because they look better and cover the logos because they're being sponsored by a competitor.
Heh, I just started watching Touch, and I've noticed that they would predominately feature Apple products, but replace or cover up the logos of everything else:
Apple laptop
Replaced Google and Dell
Covered up Youtube and a monitor I can't ID
Covered up HTC phone