This is not Apple being against advertising to kids. It's that the advertiser has to pay per click through, and they probably don't want some dumb kid clicking on their car ad who will never buy.
Well. On iOS, companies can no longer advertise to children, it would seem. Jobs won't let them.
Not true: companies CAN advertise to children, but, in the first sentence of the article, there is "a lack of interest from advertisers.” That’s all this is.
The article clearly states that the developer in question IS still advertising to children (and hopefully making money) on iOS with AdMob, and Apple has no problem with it.
This came down from Apple’s own iAd advertisers not wanting their ads in kids apps (for good reason, if it’s not their market). Companies CAN advertise to children, but these particular companies don’t want to. AdMob’s advertisers do, so there’s one option for devs of kids’ apps.
I do think Apple should have given the affected developers more notice to switch ad networks, but that’s not a huge deal.
Apple's morals should be commended not critised! Advertising aimed at children is not something I agree with. If you want your child to receive advertising, then buy it an Android based product...
As others have noted, Apple did this as a matter of economics, not ethics. But i agree that advertising targeting young children is really sleazy. Bad enough when it's done on TV, but it seems particularly egregious in apps targeted to children.
Quote:
Originally Posted by anonymouse
Quote:
Originally Posted by stelligent
Well. On iOS, companies can no longer advertise to children, it would seem. Jobs won't let them.
You need to work on your reading comprehension skills.
A lot of people ? particularly the younger generation ? have poor reading comprehension these days. Another sign of an educational system in crisis.
Add iAD to the list of products that are suffering from a lack of attention and support from Apple - iAd, FaceTime. They may be suffering from the weight of their success. Let's hope not.
Some stories I read here - tho' I ignore and abhor most advertising, so iAds is not the real target of my comment - make me wonder why Apple's not deploying more of their cash stash on broader and deeper R&D to better compete across a broader spectrum.
Surely, for example, there's utility, profit and marketshare to be found in more than one phone factor, but four years in we still have only one.
Is it a "span of control" issue? A lack of available quality human resources? Something about SJ's personality that desires a manageable universe of SKU's and API's? Or....???
This is why systems like Android and iOS suck when compared to OSX, Windows and such. Too much centralized control. If I as a business man decide that my app will be more profitable with adult targeted ads and a cheap or $0 prce tag than no ads and a larger tag, that is my call, and now Apple has to play Nanny? This is why I am still a Microsoft guy to a large extent, as much as I love Apple products, I hate how tightly they want to control what third parties do with them.
I know I will get flamed to hell for this, but MS is far more open than Apple (Open in this context does not refer to open source, but open to outside innovation of the platforms) Apple wants little cookie cutter toys to run on their iOS stuff, while Windows tablets and WP7 welcome almost anything.
Apple appears to be making the 1980s mistakes all over again, no real innovation in iOS since iOS 2 (iphone os 2 then) we are stuck with grids of icons, hell it took like three years to be able to change the fucking wallpaper on the goddamned phone! This is worse than the 80s though because apple controls the software for iOS and teh accessories to a large extent. Innovation in the 80s and 90s that kept Macintosh alive was all software and hardware vendors working almost in spite of apple rather than with them, untill everything changed in the early 90s and MS took over, then the innovation went to MS untill really about 2007 when iOS came out...Apple may lose it again if they aren't careful..
As others have noted, Apple did this as a matter of economics, not ethics. But i agree that advertising targeting young children is really sleazy. Bad enough when it's done on TV, but it seems particularly egregious in apps targeted to children.
It's not even Apple's doing.
This is like BMW not putting tv commercials on the Nickelodeon channel.
Comments
It would seem not. This is not ad targeting. This is platform lockout. To some extent, it's understandable. But this is not the best way of doing it.
Well. On iOS, companies can no longer advertise to children, it would seem. Jobs won't let them.
You need to work on your reading comprehension skills.
Well. On iOS, companies can no longer advertise to children, it would seem. Jobs won't let them.
Not true: companies CAN advertise to children, but, in the first sentence of the article, there is "a lack of interest from advertisers.” That’s all this is.
The article clearly states that the developer in question IS still advertising to children (and hopefully making money) on iOS with AdMob, and Apple has no problem with it.
This came down from Apple’s own iAd advertisers not wanting their ads in kids apps (for good reason, if it’s not their market). Companies CAN advertise to children, but these particular companies don’t want to. AdMob’s advertisers do, so there’s one option for devs of kids’ apps.
I do think Apple should have given the affected developers more notice to switch ad networks, but that’s not a huge deal.
Apple's morals should be commended not critised! Advertising aimed at children is not something I agree with. If you want your child to receive advertising, then buy it an Android based product...
As others have noted, Apple did this as a matter of economics, not ethics. But i agree that advertising targeting young children is really sleazy. Bad enough when it's done on TV, but it seems particularly egregious in apps targeted to children.
Well. On iOS, companies can no longer advertise to children, it would seem. Jobs won't let them.
You need to work on your reading comprehension skills.
A lot of people ? particularly the younger generation ? have poor reading comprehension these days. Another sign of an educational system in crisis.
Add iAD to the list of products that are suffering from a lack of attention and support from Apple - iAd, FaceTime. They may be suffering from the weight of their success. Let's hope not.
Some stories I read here - tho' I ignore and abhor most advertising, so iAds is not the real target of my comment - make me wonder why Apple's not deploying more of their cash stash on broader and deeper R&D to better compete across a broader spectrum.
Surely, for example, there's utility, profit and marketshare to be found in more than one phone factor, but four years in we still have only one.
Is it a "span of control" issue? A lack of available quality human resources? Something about SJ's personality that desires a manageable universe of SKU's and API's? Or....???
I know I will get flamed to hell for this, but MS is far more open than Apple (Open in this context does not refer to open source, but open to outside innovation of the platforms) Apple wants little cookie cutter toys to run on their iOS stuff, while Windows tablets and WP7 welcome almost anything.
Apple appears to be making the 1980s mistakes all over again, no real innovation in iOS since iOS 2 (iphone os 2 then) we are stuck with grids of icons, hell it took like three years to be able to change the fucking wallpaper on the goddamned phone! This is worse than the 80s though because apple controls the software for iOS and teh accessories to a large extent. Innovation in the 80s and 90s that kept Macintosh alive was all software and hardware vendors working almost in spite of apple rather than with them, untill everything changed in the early 90s and MS took over, then the innovation went to MS untill really about 2007 when iOS came out...Apple may lose it again if they aren't careful..
As others have noted, Apple did this as a matter of economics, not ethics. But i agree that advertising targeting young children is really sleazy. Bad enough when it's done on TV, but it seems particularly egregious in apps targeted to children.
It's not even Apple's doing.
This is like BMW not putting tv commercials on the Nickelodeon channel.