In Norway a 25 % VAT rate was applied to all digital download sales from July 1, so that is the reason for the price hike here up north. Other than that, the exchange rate effect has only been moderately negative for Apple's prices in Norway, historically. Apple prices are a little bit higher here, but then again, so is purchasing power. A purchasing power parity-adjusted price comparison would be the most reasonable.
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99 cents at todays exchange rate equates to 61p so why 69p I hope Apple adjust the UK prices down when the dollar tanks as it is about to do big time.
Don't you have vat in the UK?
They may have to do local hosting of some of the content. Some CDN providers charge more for downloads on their european edges then their US ones..
There is a lot more at play then the exchange rate. What other taxes doe apple have to pay just to do business in your country?