Apple begins slowly taking wraps off Fifth Ave glass cube

Posted:
in General Discussion edited January 2014
Apple on Tuesday began to remove wooden supports from the structure covering its under-construction glass cube on Fifth Avenue in New York, as work on the multi-million dollar project at the company's flagship store moves toward completion [updated with bird's-eye view.



Workers could be seen onsite Tuesday morning, removing parts of the support frame from the giant temporary structure that covers the entrance to the Fifth Avenue underground store. The temporary supports have been in place since July to conceal the work being done on the iconic glass cube.



AppleInsider reader Ryan said the workers could be seen Tuesday using hammers to pry wooden supports away from the glass. The new panes of glass in place underneath are now exposed, but they are said to still have a protective film on top of them.



The $6.7 million project is expected to be completed by November, but Tuesday's events could be a sign that the construction is ahead of schedule. Apple is working to replace the 32-foot glass cube that serves as the entrance to its Fifth Avenue retail store, replacing the previous design of 90 glass panes with 15 larger, seamless panes.



As construction continues, the Fifth Avenue Apple Store remains open 24 hours a day, 7 days a week as it has since opening its doors in May of 2006. Users must pass through a makeshift hallway, complete with overhead lights, to enter the underground store.



The original cube, said to have been personally designed by Apple co-founder Steve Jobs, is one of the most photographed landmarks in New York City. The former Apple CEO even paid for the project himself, and is the owner of the structure.



Thanks to AppleInsider reader Ryan for the latest photos and accompanying details.











Update: AppleInsider reader Phillip has sent in a photo showing the work on the cube from above.



Comments

  • Reply 1 of 15
    Hey black guy, your helmet is way off! Don't get Newtoned, an Apple that size on the head would hurt a lot!
  • Reply 2 of 15
    Quote:
    Originally Posted by AppleInsider View Post


    have a protective film on top them.




    Typos continue...
  • Reply 3 of 15
    Love the picture of the guy using the hammer to reveal the glass cube.
  • Reply 4 of 15
    Anyone know of a live web cam pointed at the building?
  • Reply 5 of 15
    link to images? i don't see any? do we have an official date when it will be displayed?
  • Reply 6 of 15
    how much did appleinsider have to pay for the protective film naming rights?
  • Reply 7 of 15
    Quote:
    Originally Posted by AppleInsider View Post


    ...the workers could be seen Tuesday using hammers...



    ...hammers with sponge handles and balloon heads.



    Maybe it's a union thing and the hammer guys are just miming for show.
  • Reply 8 of 15
    I see a pattern emerging here. 90 pieces down to just 15. That's only 3 per side. Next time it will be just one big sheet per side.



    The ultimate goal: a cube made from just one single piece of glass. With rounded corners to match iOS icons.
  • Reply 9 of 15
    Quote:
    Originally Posted by SockRolid View Post


    I see a pattern emerging here. 90 pieces down to just 15. That's only 3 per side. Next time it will be just one big sheet per side.



    The ultimate goal



    The next step after that there won't even be a store, new pieces of equipment will just appear on your desk overnight and you'll be billed. By 2020 you'll just have to pay, and nothing will happen, nothing at all...







    No, wait, that sounds more like Microsoft's business model...
  • Reply 10 of 15
    Quote:
    Originally Posted by AppleInsider View Post


    The original cube, said to have been personally designed by Apple co-founder Steve Jobs, is one of the most photographed landmarks in New York City. The former Apple CEO even paid for the project himself, and is the owner of the structure.



    I'm curious about this. Why would he pay for this himself? Is he renting the space to Apple? Or is he going to remove it to his property at some time? If he is the owner of the original structure, is he paying for this $6,000,000 remodeling?
  • Reply 11 of 15
    Quote:
    Originally Posted by Bageljoey View Post


    I'm curious about this. Why would he pay for this himself?



    Because that's just what kind of a guy he is.
  • Reply 12 of 15
    Quote:
    Originally Posted by Bageljoey View Post


    I'm curious about this. Why would he pay for this himself? Is he renting the space to Apple? Or is he going to remove it to his property at some time? If he is the owner of the original structure, is he paying for this $6,000,000 remodeling?



    Perhaps it is the Jackling House replacement?
  • Reply 13 of 15
    Is it just me or, based from the renderings, does anyone else think the old cube looked better? I understand Steve's preference for simplicity but I think that there is also an element of visual interest involved and the added hardware helped to provide that. Take the extreme of a single molded cube, while it would be an impressive engineering feat, in the end, I think it would lack long term visual interest. Maybe in person the new cube will strike that balance?
  • Reply 14 of 15
    If the stores are going to be cubes I wish there was a new Mac Cube to go with them.
  • Reply 15 of 15
    zoetmbzoetmb Posts: 2,491member
    Quote:
    Originally Posted by Bageljoey View Post


    I'm curious about this. Why would he pay for this himself? Is he renting the space to Apple? Or is he going to remove it to his property at some time? If he is the owner of the original structure, is he paying for this $6,000,000 remodeling?



    The story went that he paid for this himself because the Board wouldn't approve the original expenditure. Jobs apparently really wanted it and agreed to pay for it himself. I don't know the answers to your other questions and I don't know what happened to the glass that was taken out. Technically, I would assume Jobs owns that glass and could resell it to get back what he invested if he wanted to.
Sign In or Register to comment.