Apple building prototype televisions for potential 2012 launch - report

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  • Reply 21 of 193
    Quote:
    Originally Posted by akf2000 View Post


    I don't think Apple's stool can afford another hobby leg, TVs are white goods that really don't translate to Apple's philosophy.



    Er. I think you are confused about what white and brown goods are. White goods is washing machines, fridges, etc. They are utilities rather than luxuries. Consumer electronics are brown goods.



    And if you don't think there is a space for Apple to occupy in that market then consider Bang and Olufsen.
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  • Reply 22 of 193
    aizmovaizmov Posts: 989member
    Count me in. I don't care what it is, I'm buying one!
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  • Reply 23 of 193
    conradjoeconradjoe Posts: 1,887member
    Quote:
    Originally Posted by BlueDjinn View Post


    ...is why they would bother embedding all of this stuff into a full HDTV instead of just beefing up Apple TV?




    Because that way they can profit off of both the screen and the electronics which feed it. Apple buys lots of screens already. They get low prices on screens already.



    And they know how to sell medium-quality screens at high prices already.
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  • Reply 24 of 193
    kent909kent909 Posts: 731member
    You say to Siri:

    "What is on TV right now"

    Siri displays a list of programs on.

    "That's way too much, just show me sports programs"

    Siri displays only sports programs.

    "Let's watch Monday Night Football"

    Siri switches your TV to MNF, while akf2000 is asking where your 250 button remote is?



    Now we get to hear all the reasons this won't work.
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  • Reply 25 of 193
    akf2000akf2000 Posts: 223member
    Quote:
    Originally Posted by kent909 View Post


    You say to Siri:

    "What is on TV right now"

    Siri displays a list of programs on.

    "That's way too much, just show me sports programs"

    Siri displays only sports programs.

    "Let's watch Monday Night Football"

    Siri switches your TV to MNF, while akf2000 is asking where your 250 button remote is?



    Now we get to hear all the reasons this won't work.



    ok it might just be me but I prefer dedicated buttons, even dedicated input buttons which NO ONE seems to do, I even hate having to press 'Source' to scroll to my PS3, for example. I'm a dying breed.
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  • Reply 26 of 193
    Quote:
    Originally Posted by BlueDjinn View Post


    ...is why they would bother embedding all of this stuff into a full HDTV instead of just beefing up Apple TV?



    No, people don't want a bunch of cables & boxes, but if Apple TV was capable of everything they're talking about, it would just be the existing HDTV + ONE box/remote. That seems pretty reasonable, especially since so many people already shelled out for a brand-new HDTV within the past 5 years.



    WIth cellphones, the problem was with both the hardware *and* the software. With HDTV's, the problem with isn't the hardware itself, it's the software & service providers.



    If I buy another TV, it's going to be ONE thing that goes on my wall and doesn't need anything else. I don't want a single cable beyond the power cord. Think about it.
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  • Reply 27 of 193
    Quote:
    Originally Posted by monstrosity View Post


    Hey I believe had a discussion with you about this on 07-31-2011. And you were adamant that Apple would never release an Apple HDTV



    I still am. I will be until Cook gets on stage and announces one. Until then (and for a long time after) it's abject nonsense.



    Quote:
    Originally Posted by senjaz View Post


    The AppleTV set top box interface is cool but is not sufficient to control a TV set as well.



    Yes, it is. Your definition of 'television' is wrong. Or, rather, old. That's the only problem.
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  • Reply 28 of 193
    conradjoeconradjoe Posts: 1,887member
    Quote:
    Originally Posted by brutus009 View Post


    If I buy another TV, it's going to be ONE thing that goes on my wall and doesn't need anything else. I don't want a single cable beyond the power cord. Think about it.



    That would be nice, but unless the TV has a BluRay player built-in, I don't think that you could get enough data into it fast enough via any existing wireless technology.



    Do you think that something hanging on the wall, maybe over the fireplace, will need to be accessed physically to insert media? Or will Apple just relegate users to lower-resolution, streaming media?
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  • Reply 29 of 193
    Quote:
    Originally Posted by ConradJoe View Post


    Because that way they can profit off of both the screen and the electronics which feed it. Apple buys lots of screens already. They get low prices on screens already.



    And they know how to sell medium-quality screens at high prices already.



    Ah, I get it; so, let's say that Toshiba/Samsung/etc. are currently selling $1,000 HDTVs for $1,200; a $200 gross profit.



    You're pointing out that Apple could sell the same $1,000 HDTV + integrated Apple TV (say, $70 in cost) for $1,499 or whatever.



    Good point. Instead of making $30 off of a $100 product (Apple TV), they might make $430 off of a $1,500 product. Similar profit *margin* but greater total *profit* per unit sold; plus, the customer is even more locked into their ecosystem.
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  • Reply 30 of 193
    mr. memr. me Posts: 3,221member
    Quote:
    Originally Posted by Tallest Skil View Post


    Ugh?



    Any Apple HDTV would have to be CHEAPER than competitors' models, and I just don't see how that'd happen and keep the usual Apple hardware flair.



    And the usual Apple hardware profit margins.



    Absolute nonsense. The iPad goes for the same or lower price than its less capable competition. The retail price of the MacBook Air is less than the cost of production for the competition--much to their consternation.
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  • Reply 31 of 193
    I'd like to be able to tell Siri to DVR a program that comes on at 8 and have it do it while I'm on the go.



    Similar to DirecTV's system where you can program your DVR from your cell phone - have Siri do it for me.
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  • Reply 32 of 193
    Quote:
    Originally Posted by Tallest Skil View Post


    It has to be competitively priced or no one will buy it.



    I'm starting to think that isn't the case.



    An Apple HDTV with an Apple TV built-in and some kind of kick-ass new screen technology would sell a bunch.



    Sure it probably wouldn't grab major market share, but it doesn't really need to. All Apple really need to do is skim off cream off the top of the market.



    And that's without even beginning to focus on what could be possible. Think about this scenario...



    You wake up late and walk into the lounge room...



    "Siri, switch the news on"



    Your TV switches on and changes the news channel.



    "Siri, when does the game start?"



    "In 17 minutes Tallest Skil" Siri replies, "Would you like me to remind you when it starts?"



    "Yes please"



    You grab something to eat and sit down on your lounge.



    "Siri, do I have anything on for the rest of the day?"



    "A teleconference at 4pm" Siri replies



    "Can you cancel that please. Tell them I'm sick"



    "I've canceled your meeting" Siri replies "The game is starting soon. Would you like me to change the channel?"



    "Yes please. Siri, can you Facetime Bob, Jim and Ted for me please?"



    A PIP group chat session opens with your friends... "Anyone want to put a bet on this game?".



    The game starts, you pick up your iPad and launch the "Apple TV" app. It knows you're watching the game so it automatically shows you alternate cameras, player positions and game stats.



    Eventually half-time rolls around so you start up a game on your iPad and mirror it to your TV. "Siri, can you remind me when the game starts again?"



    etc etc etc
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  • Reply 33 of 193
    Quote:
    Originally Posted by Mr. Me View Post


    Absolute nonsense. The iPad goes for the same or lower price than its less capable competition. The retail price of the MacBook Air is less than the cost of production for the competition--much to their consternation.



    That's computers.



    This is television.
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  • Reply 34 of 193
    technotechno Posts: 737member
    Quote:
    Originally Posted by kent909 View Post


    You say to Siri:

    "What is on TV right now"

    Siri displays a list of programs on.

    "That's way too much, just show me sports programs"

    Siri displays only sports programs.

    "Let's watch Monday Night Football"

    Siri switches your TV to MNF, while akf2000 is asking where your 250 button remote is?



    Now we get to hear all the reasons this won't work.



    I can only imagine the horrible youtube videos we will have to endure watching people ask Siri the same stupid questions but now with a TV involved.
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  • Reply 35 of 193
    Why would I want YET ANOTHER REMOTE? Besides, I have my iPhone with me all the time
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  • Reply 36 of 193
    Really?!? An Apple tv? ... and people think this will work?!



    Televisions are a cut throat business. Combine that with the fact that most people can't even operate cable boxes properly.



    This thing better be smooth as glass in operation, 46" or larger and still undercut the competition... that's my view of it.



    This sounds like a Steve thing that will be very difficult for the rest of the crew to launch properly. jmho
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  • Reply 37 of 193
    technotechno Posts: 737member
    Quote:
    Originally Posted by Firefly7475 View Post


    I'm starting to think that isn't the case.



    An Apple HDTV with an Apple TV built-in and some kind of kick-ass new screen technology would sell a bunch.



    Sure it probably wouldn't grab major market share, but it doesn't really need to. All Apple really need to do is skim off cream off the top of the market.



    And that's without even beginning to focus on what could be possible. Think about this scenario...



    You wake up late and walk into the lounge room...



    "Siri, switch the news on"



    Your TV switches on and changes the news channel.



    "Siri, when does the game start?"



    "In 17 minutes Tallest Skil" Siri replies, "Would you like me to remind you when it starts?"



    "Yes please"



    You grab something to eat and sit down on your lounge.



    "Siri, do I have anything on for the rest of the day?"



    "A teleconference at 4pm" Siri replies



    "Can you cancel that please. Tell them I'm sick"



    "I've canceled your meeting" Siri replies "The game is starting soon. Would you like me to change the channel?"



    "Yes please. Siri, can you Facetime Bob, Jim and Ted for me please?"



    A PIP group chat session opens with your friends... "Anyone want to put a bet on this game?".



    The game starts, you pick up your iPad and launch the "Apple TV" app. It knows you're watching the game so it automatically shows you alternate cameras, player positions and game stats.



    Eventually half-time rolls around so you start up a game on your iPad and mirror it to your TV. "Siri, can you remind me when the game starts again?"



    etc etc etc



    You are so right on the spot with this.



    People just don't use their imagination when talking about this subject. Price is not the barrier, imagination is!
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  • Reply 38 of 193
    Quote:
    Originally Posted by BlueDjinn View Post


    The only part about this I don't get is why they would bother embedding all of this stuff into a full HDTV instead of just beefing up Apple TV?



    An Apple TV connected via HDMI is a serviceable solution but it's still very messy.



    I've theorized on multiple occasions about Apple releasing a specification (implementable by 3rd party TV manufacturers) which allows an Apple TV to control a HDTV via Thunderbolt.



    I think the main problem with that solution is that a lot of the fun stuff starts when you add something like a Kinect into the mix.
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  • Reply 39 of 193
    Quote:
    Originally Posted by firefly7475 View Post


    "in 17 minutes tallest skil" siri replies, "would you like me to remind you when it starts?"



    SO I GUESS I'LL RESIGN MYSELF TO USING MY TELEVISION LIKE THIS FROM NOW ON, BECAUSE HOW ELSE IS SIRI GOING TO HEAR ME?



    Seriously.
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  • Reply 40 of 193
    conradjoeconradjoe Posts: 1,887member
    Quote:
    Originally Posted by Tallest Skil View Post


    That's computers.



    This is television.



    Is there anything in a TV which is not already included in a computer? Keep in mind that TV tuner cards have been on the market for over a decade.



    A TV is just a computer with a tuner instead of a motherboard. And we've seen how Apple can minimize the expense of a motherboard - look at the electronics in the iPad. They are minimal.



    It used to be that computer monitors were higher quality than TV screens. But now, lots of TV screens (most?) are 1080P, which is higher rez than most computers.



    So what is it about a TV which is different from that which is already being built for Apple?
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