"1,553 Chinese consumers across 16 cities this summer"
How can this be called accurate research given China's large population?
Learn the basics of statistical analysis and the answer will be revealed. Clue: Start with the concept of "margin of error" and enter the field from the side to answer your specific question.
The affluent Asians that I know are extremely brand consious(often laughably so, see YSL luggage at the airport, pretty good odds it belongs to an Asian.). If this carries through to the less affluent then the survey results are believable.
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"1,553 Chinese consumers across 16 cities this summer"
How can this be called accurate research given China's large population?
Learn the basics of statistical analysis and the answer will be revealed. Clue: Start with the concept of "margin of error" and enter the field from the side to answer your specific question.