Seriously folks the current preoccupation with celebrities in the USA is getting to the point of being gross. These people do nothing to better the country, the economy or the future of man.
That's not entirely true. There are a handful of celebrities who try to use their celebrity to make a corner of the world better (Clooney, Penn, Jolie and Pitt, Cheadle. Elton John. Hell even Jennifer Hudson and Charles Barkley doing Weight Watchers I would count as calling out obesity and trying to influence others to pay attention to their weight and health.)
Their causes may not be your cup of tea but they're doing it.
They high pressure with probing questions about all these externals, before a customer has even considered actually buying something.
.
I don't know if it was a company wide thing but I was at my local Best Buy a couple of years ago to look at a TV. The guy seemed to know a decent amount about it although not as much as I had come up with after researching a couple of models. I pretty much knew what I wanted I just wanted to see my top choices live. He was even rather cool bought me putting my own dvd into the players to test them on the same material, let me tweak the color settings etc.
So then he starts in on the whole delivery, setup, geek squad and such. All their add on things. I refuse them all. ANd then when we get to their computer suddenly the both of the TVs that were in stock when we were looking at the demos were out of stock. On well, I'll try back in a couple of days. Or yeah I might just order on line. Which I did about 5 steps away. For in store pickup. Which was ready in about 5 minutes. But something tells me that they didn't sell out and then get a shipment within 10 seconds. His move reeked of someone that was being rated on his add ons and didn't want to sell something that didn't have something on it.
After that, I don't go into the store beyond the product pick up counter.
That's not entirely true. There are a handful of celebrities
The key is that it is only a handful. And forget their charity, this is about selling a product. Do you really think that folks are going to buy the notion that someone like George Clooney shops at Best Buy. Even Bieber. Not likely.
The inventor thing is actually a viable idea because they are getting off the idea of 'shop here because the cool kids do' and moving to 'shop here to get the things that can use all this cool stuff these guys just like you created'. Instagram is huge. It's a celebrity in its own way. The name drop is choice. Angry Birds etc are other known names that would make the ears perk up.
having been around steve, he was in everyone's face at every phase of the design and he also came up with every product roadmap. He redesigned every facet at apple.
Steve wasn't sitting around waiting for ive or anyone else to come to him with a brilliant idea. These ideas are always in teams, but the vision and execution, not to mention ultimate signing off on passing the steve jobs indepth tests of whether it's ``sh** or insanely great'' always stopped at his door.
every design patent and hardware patent with his name on them, right down to building designs, packaging designs, etc., going back to next and his first run at apple most certainly are well earned and well deserved.
i fondly recall the day he demoed a pre-release of webobjects 3 at next, stood up and declard it was sh** and told everyone what he wanted fixed before he'd waste his time and next on a big splash presentation. Wof 3.x and later 4.x revolutionized the dynamic web services industry, but not before it passed his demands.
That start up folded after burning through angel funding and the entire idea about selling to seniors went into the crapper because they thought they could make a better imac without the engineering, development and design that apple implemented to make it happen.
most start ups fail because the lack of vision by it's founders. It's not something you can teach. You either have it or you don't.
you either can walk into a room and size up a crowd or you cannot. It's innately ingrained into one's being by how one is raised. A fine eye for detail comes from paul jobs. Steve just took it to the nth degree.
if you don't know that steve designed apple and next's fully automatic assembly plants to his exacting specifications often requiring mechanical engineers to come up with new tooling solutions or that he came up with the next cube internal requirements just like he did with the original mac, then forward to the apple cube and mac mini then you don't know much about steven p. Jobs.
clap clap clap!
Innovators/inventors are the SOURCE of ideas, engineers EXECUTE them!
Disagree strongly. Entertainment is one of America's greatest industries. It helps our balance of trade. We export huge amounts of audio and video. We make billions on it.
Not nearly as much as you would think, and easily eclipsed by revenues from companies like Apple, Google, and Intel. Hollywood wants people to think they are essential... but they are responsible for their own decline.
The key is that it is only a handful. And forget their charity, this is about selling a product. Do you really think that folks are going to buy the notion that someone like George Clooney shops at Best Buy. Even Bieber. Not likely.
.
That's not what it's about. It's called "Branding". And it does work. Certainly on a conscious level, no one would ever buy in any particular store because of a celeb endorsement. In fact, few advertisements ever work to drive a sale. Ads provide impressions. And those impressions, over time, build up and they actually do drive people to purchase, even though I wish it weren't so. Besides, most advertising isn't designed to get you to buy an item that you don't otherwise want or need. It's about brand choice (or store choice).
Years ago, when my daughter was about four years old and even though I strictly limited her TV watching, she came to me one February and said, "My favorite president is Abraham & Strauss" (a now defunct department store chain). I knew then that even with my limitations that she was watching way too much TV AND that advertising indeed works quite well.
It's good to give light to inventors who add to human evolution, in one way or another. Not all inventors do this (nor are all celebrities useless) but it's a step in a positive direction.
People need to realize that thinking and creating are something that isn't pushed in American society. It's not taught (much) in schools. To progress, we need more creativity and less useless messaging/advertising.
Comments
?Big brands like to hire celebrities,? Panayiotou told Bloomberg in an interview. ?We looked at everyone from George Clooney to Stephen Colbert.
Oh, I bump into them at Best Buy ALL the time!
"And I got no..."
I knows I "moiderz" and "pulberises" the English language, but man...
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/
/
Seriously folks the current preoccupation with celebrities in the USA is getting to the point of being gross. These people do nothing to better the country, the economy or the future of man.
That's not entirely true. There are a handful of celebrities who try to use their celebrity to make a corner of the world better (Clooney, Penn, Jolie and Pitt, Cheadle. Elton John. Hell even Jennifer Hudson and Charles Barkley doing Weight Watchers I would count as calling out obesity and trying to influence others to pay attention to their weight and health.)
Their causes may not be your cup of tea but they're doing it.
They high pressure with probing questions about all these externals, before a customer has even considered actually buying something.
.
I don't know if it was a company wide thing but I was at my local Best Buy a couple of years ago to look at a TV. The guy seemed to know a decent amount about it although not as much as I had come up with after researching a couple of models. I pretty much knew what I wanted I just wanted to see my top choices live. He was even rather cool bought me putting my own dvd into the players to test them on the same material, let me tweak the color settings etc.
So then he starts in on the whole delivery, setup, geek squad and such. All their add on things. I refuse them all. ANd then when we get to their computer suddenly the both of the TVs that were in stock when we were looking at the demos were out of stock. On well, I'll try back in a couple of days. Or yeah I might just order on line. Which I did about 5 steps away. For in store pickup. Which was ready in about 5 minutes. But something tells me that they didn't sell out and then get a shipment within 10 seconds. His move reeked of someone that was being rated on his add ons and didn't want to sell something that didn't have something on it.
After that, I don't go into the store beyond the product pick up counter.
That's not entirely true. There are a handful of celebrities
The key is that it is only a handful. And forget their charity, this is about selling a product. Do you really think that folks are going to buy the notion that someone like George Clooney shops at Best Buy. Even Bieber. Not likely.
The inventor thing is actually a viable idea because they are getting off the idea of 'shop here because the cool kids do' and moving to 'shop here to get the things that can use all this cool stuff these guys just like you created'. Instagram is huge. It's a celebrity in its own way. The name drop is choice. Angry Birds etc are other known names that would make the ears perk up.
having been around steve, he was in everyone's face at every phase of the design and he also came up with every product roadmap. He redesigned every facet at apple.
Steve wasn't sitting around waiting for ive or anyone else to come to him with a brilliant idea. These ideas are always in teams, but the vision and execution, not to mention ultimate signing off on passing the steve jobs indepth tests of whether it's ``sh** or insanely great'' always stopped at his door.
every design patent and hardware patent with his name on them, right down to building designs, packaging designs, etc., going back to next and his first run at apple most certainly are well earned and well deserved.
i fondly recall the day he demoed a pre-release of webobjects 3 at next, stood up and declard it was sh** and told everyone what he wanted fixed before he'd waste his time and next on a big splash presentation. Wof 3.x and later 4.x revolutionized the dynamic web services industry, but not before it passed his demands.
That start up folded after burning through angel funding and the entire idea about selling to seniors went into the crapper because they thought they could make a better imac without the engineering, development and design that apple implemented to make it happen.
most start ups fail because the lack of vision by it's founders. It's not something you can teach. You either have it or you don't.
you either can walk into a room and size up a crowd or you cannot. It's innately ingrained into one's being by how one is raised. A fine eye for detail comes from paul jobs. Steve just took it to the nth degree.
if you don't know that steve designed apple and next's fully automatic assembly plants to his exacting specifications often requiring mechanical engineers to come up with new tooling solutions or that he came up with the next cube internal requirements just like he did with the original mac, then forward to the apple cube and mac mini then you don't know much about steven p. Jobs.
clap clap clap!
Innovators/inventors are the SOURCE of ideas, engineers EXECUTE them!
Disagree strongly. Entertainment is one of America's greatest industries. It helps our balance of trade. We export huge amounts of audio and video. We make billions on it.
Not nearly as much as you would think, and easily eclipsed by revenues from companies like Apple, Google, and Intel. Hollywood wants people to think they are essential... but they are responsible for their own decline.
The key is that it is only a handful. And forget their charity, this is about selling a product. Do you really think that folks are going to buy the notion that someone like George Clooney shops at Best Buy. Even Bieber. Not likely.
.
That's not what it's about. It's called "Branding". And it does work. Certainly on a conscious level, no one would ever buy in any particular store because of a celeb endorsement. In fact, few advertisements ever work to drive a sale. Ads provide impressions. And those impressions, over time, build up and they actually do drive people to purchase, even though I wish it weren't so. Besides, most advertising isn't designed to get you to buy an item that you don't otherwise want or need. It's about brand choice (or store choice).
Years ago, when my daughter was about four years old and even though I strictly limited her TV watching, she came to me one February and said, "My favorite president is Abraham & Strauss" (a now defunct department store chain). I knew then that even with my limitations that she was watching way too much TV AND that advertising indeed works quite well.
People need to realize that thinking and creating are something that isn't pushed in American society. It's not taught (much) in schools. To progress, we need more creativity and less useless messaging/advertising.
Oh, I bump into them at Best Buy ALL the time!
I knows I "moiderz" and "pulberises" the English language, but man...
/
/
/
Eh, I'm a fascinating mix between proper and improper English...