Intel sinks 'hundreds of millions' of dollars into Ultrabook ad campaign

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  • Reply 81 of 99
    docno42docno42 Posts: 3,764member
    Quote:
    Originally Posted by AppleInsider View Post


    “There’s a lot of people talking about the ‘post-PC era,’ or the end of the PC,” says Kevin Sellers, Intel’s vice president of sales and marketing and director of advertising and digital marketing. “We don’t view it that way.”



    Of course you don't since you have no offering for the tablet space - as defined by the iPad.



    Sounds like the whole "Pay no attention to that product - what you really want is a 7" screen. There better!" arguments with the other tablet guys....



    And the whole "Inspired by Intel" thing - what was Apple? Time traveling? Or do they not just exist in Intel's world since Apple doesn't do co-branding with them the same as just about every other PC manufacturer?
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  • Reply 82 of 99
    docno42docno42 Posts: 3,764member
    Quote:
    Originally Posted by Just_Me View Post


    PC still uses more than apple does. 1 vendor vs 100's.



    For now: http://gigaom.com/apple/macs-still-g...ket-stagnates/



    Quote:

    Dont be dumb



    Indeed...
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  • Reply 83 of 99
    docno42docno42 Posts: 3,764member
    Quote:
    Originally Posted by Just_Me View Post


    which are inspired by Sony



    Really? Care to point to a Sony that has the same mix of form factor (size, width and weight) as well as battery life?



    There are numerous Sony models that are close to some of the MacBook Air specifications, but not one Sony model (except for post-Air models) that come close. And the weight/battery life thing seems to be what really kills the PC guys since they like a bad crack habit they just can't resist stuffing extra crap into them...
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  • Reply 84 of 99
    docno42docno42 Posts: 3,764member
    Quote:
    Originally Posted by drblank View Post


    They are all using the same chips from what i know, it is just that they know when Apple is going to release their products since they send Apple chips.



    The first MacBook Air had a CPU that only Apple used - it had a lower profile housing and some other tweaks. Whether Apple had an exclusive to it, or they were the only users of it because it had a slightly higher per-unit cost that others did want to pay is unknown.



    Now that the MacBook Air is an established concept (remember how it was floated as the next big Apple flop when it was first released?) Intel probably sees the value in producing chips with similar characteristics on a mass production basis. Especially since their shamelessly trying to copy the MBA



    Quote:

    Plus, Apple has different displays.



    Meh - PC guys could use 'em if they wanted to. It would probably make their offerings more expensive than Apple's and blow the whole "Apple Tax" meme that the industry has been hiding behind for the past decade or so...



    It's certainly fun seeing Apple leapfrog the industry, invent new categories and single-handedly take over the volume/economies of scale value proposition before their competitors even knew what happened thus sucking the oxygen out of the room and putting them on the other side of the high priced spectrum...



    Apple's got their A game up to speed - the last 10 years of preparation are showing and the chickens are coming home to roost!
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  • Reply 85 of 99
    docno42docno42 Posts: 3,764member
    Quote:
    Originally Posted by mjtomlin View Post


    Well that was kinda Apple's fault with the contract agreement.



    Yup, Scully was behind it and he admits now how they screwed up at the time.



    Please note: Scully hasn't been at Apple for a long, long time. T



    It's a totally different Apple and totally different landscape now. Any comparisons to iOS and Mac v. Windows are fraught with peril.
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  • Reply 86 of 99
    solipsismxsolipsismx Posts: 19,566member
    Quote:
    Originally Posted by DocNo42 View Post


    For now: http://gigaom.com/apple/macs-still-g...ket-stagnates/



    That's just measuring PC marketshare by unit numbers. If we exclude AMD then we see Apple move up since they only use Intel and the other large vendors use AMD.



    Then if we don't use unit numbers but use the price Intel charges per CPU then we have Apple move up considerably higher, perhaps even at the top of the per vendor list for the consumer market. Remember that netbooks are counted as PCs in that list and they use a $30-ish Atom CPU while Apple uses CPUs that cost hundreds across the board. I think Apple's cheapest processor in the 2.3GHz Core i5 (2410M) in the Mac mini.
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  • Reply 87 of 99
    solipsismxsolipsismx Posts: 19,566member
    Quote:
    Originally Posted by DocNo42 View Post


    Really? Care to point to a Sony that has the same mix of form factor (size, width and weight) as well as battery life?



    There are numerous Sony models that are close to some of the MacBook Air specifications, but not one Sony model (except for post-Air models) that come close. And the weight/battery life thing seems to be what really kills the PC guys since they like a bad crack habit they just can't resist stuffing extra crap into them...



    Watch out, he might pull out the Sony Vaio that cost $2000+ and came with a paltry ARM CPU as proof that Sony is great with battery life and Apple sucks, as usual.
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  • Reply 88 of 99
    docno42docno42 Posts: 3,764member
    Quote:
    Originally Posted by alienzed View Post


    It is quite strange that Intel is putting so much energy/money behind this, i mean, they build processors, just processors. Wouldn't they be happy regardless of what they end up in?



    Because every iPad, Android or ARM based Win 8 device that lands in someone's hand instead of a traditional Intel powered PC is a lost sale. And for quite a few people, such devices will more than likely be more than sufficient to be their primary device instead of augmenting a traditional Windows or OSX machine.



    It's obvious the market is moving to mobile computing, and so far ARM is standing in the doorway to the future staring Intel down.



    Intel isn't in danger of completely dying out, but just ask RIM how it feels to go from driving a market to being a has-been in danger of extinction?



    Intel is feeling the heat - as they should be!
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  • Reply 89 of 99
    docno42docno42 Posts: 3,764member
    Quote:
    Originally Posted by Marvin View Post


    Still, I like it that they make these ads.



    What's sad is they have to in the first place. Where's the Apple equivalent in the PC space that can carry Intel's water for them?
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  • Reply 90 of 99
    docno42docno42 Posts: 3,764member
    Quote:
    Originally Posted by Just_Me View Post


    Its really easy to understand. Ultrabook is a category type powered by Intel. Intel wants to dominate this category before amd can release a suitable chip to compete



    AMD Thinbook: http://www.forbes.com/sites/patrickm...book-strategy/



    Seems to be an awful lot of effort to chase a "niche" market
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  • Reply 91 of 99
    docno42docno42 Posts: 3,764member
    Quote:
    Originally Posted by Just_Me View Post


    By the third generation (late 2013 to early 2014) you will see them use their own integrated graphics. 2014 is when Intel start to dominate.



    Is there ever going to be a time when Apple competitors aren't going to have to use the "But wait, our next version will kick your ass"?



    Hmm?



    Quote:

    Qualcomm is more of an intel competitor than arm and PowerVR.



    Holy shit - what color is the sky in your planet? Qualcomm? What general purpose CPU experience do they have again? I must have missed that....
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  • Reply 92 of 99
    docno42docno42 Posts: 3,764member
    Quote:
    Originally Posted by addabox View Post


    What I don't quite get is going out their way to claim that such machines will beat Apple at their own game and surpass the Air. What is the point of that?



    You answered it yourself...



    Quote:

    Clearly it's the iPad that has them spooked



    I'd say they are a bit more than spooked (and rightly so).



    Quote:

    But if it's not, and as I've said, they better be pretty damn confident that they have the correct solution for low power devices going forward



    They don't have a choice - they are out of time. The iPad is showing large segments of users - especially non-technical users - that you don't need a full blown PC (powered by Intel) after all. You can surf the web, send email, manage pictures and talk on FaceBook with an iPad just fine. Indeed, due to the portable nature (size, weight and no keyboard), intimate feel of touch and excellent battery life, being tethered to a desk or table is no longer necessary either!
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  • Reply 93 of 99
    docno42docno42 Posts: 3,764member
    Quote:
    Originally Posted by orthorim View Post


    Long story short: The Ultrabook campaign is aimed squarely at tablets. And by tablets, I mean iPads.



    Spot on.
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  • Reply 94 of 99
    docno42docno42 Posts: 3,764member
    Quote:
    Originally Posted by addabox View Post


    But again, why go out of your way to make it an Air vs. Ultrabook thing? In effect they're saying "Don't buy this machine with our chips in it, buy these ones over here!"



    Never give your competitor free press. The best Intel can do is ignore the iPad - they certainly don't want to acknowledge it.
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  • Reply 95 of 99
    docno42docno42 Posts: 3,764member
    Quote:
    Originally Posted by SolipsismX View Post


    Watch out, he might pull out the Sony Vaio that cost $2000+ and came with a paltry ARM CPU as proof that Sony is great with battery life and Apple sucks, as usual.



    He can try - the only person he will be fooling is himself
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  • Reply 96 of 99
    docno42docno42 Posts: 3,764member
    Quote:
    Originally Posted by SolipsismX View Post


    That's just measuring PC marketshare by unit numbers.



    Sure, but it already shows a disturbing trend - even without you going and making it that much worse



    If people want to understand Intel's haste with the whole Ultrabook thing, here ya go. Unlike RIM, Intel appears to be very aware of their weakness and is at least attempting to shore their position up NOW - even if it is just marketing (ironic given that charge is usually leveled at Apple).



    I wonder if the product manager that no doubt wrote the original MBA CPU off as a one-off instead of a critically important new strategic direction is still doing anything of significance...
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  • Reply 97 of 99
    res08haores08hao Posts: 114member
    They could make them out of gold ingots and you couldn't give me one.

    How many chips oes Intel have to sell and break even?
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  • Reply 98 of 99
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