DoJ suit against Apple over e-book pricing may arrive this week

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  • Reply 21 of 40
    anonymouseanonymouse Posts: 7,123member
    Quote:
    Originally Posted by gerbinto View Post


    No, the issue is as follows. Amazon was paying what the publishers wanted for the e-books and then undercutting the price when they sold it. The publisher's lost no money from this, Amazon did. However, the publisher's did not want e-books to subplant the physical books. Kind of what Apple/iTunes did to the CD. Therefore they waited until Apple came along, colluded together to set the most favored nation clause, and then used this leverage to FORCE Amazon to change their model.



    Regardless if you feel that Amazon was doing things wrong, according to the law they weren't. One company can take losses on any product they want and it's perfectly legal. However when a company colludes with other companies/competitors to artificially set prices that would either force competition out or force competition to adopt the same prices, then that is illegal.



    You skipped over the part where Amazon was using predatory pricing, dumping e-books on the market, to drive other booksellers out of business, using their dominance in traditional book and and general e-tailing to offset the losses. How long do you think Amazon's cheaper prices were going to last once they were the only game in town, and how long until Amazon decided how much they were paying publishers for books once there were no other outlets? Amazon was using it's profits in other areas of business to take complete control of the publishing industry, and apparently now to lobby the DoJ to serve their ends.
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  • Reply 22 of 40
    brutus009brutus009 Posts: 356member
    Quote:
    Originally Posted by anonymouse View Post


    Amazon was using it's profits in other areas of business to take complete control of the publishing industry, and apparently now to lobby the DoJ to serve their ends.



    I just thought that part was worth repeating.
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  • Reply 23 of 40
    techboytechboy Posts: 183member
    "Collusion"? DOJ, are you kidding me? This is how you waste taxpayer's money?



    Of all the crap going on with our "free market" this is what they want to go after. How did Amazon get out of this one? Publishers are more worry about Amazon's pricing practices than Apple right now.



    I'm still waiting for smack down on Wall Street that is long over due. How about it DOJ?
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  • Reply 24 of 40
    asherianasherian Posts: 144member
    Quote:
    Originally Posted by Tallest Skil View Post


    Apple: "Fine."



    And then they lower the price of all their eBooks to $0.99 and drive every other bookstore out of business.



    Apple: "Is that what you wanted, DoJ?"



    Which would promptly lead to DOJ lawsuit #2 for a textbook case of predatory pricing.
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  • Reply 25 of 40
    tallest skiltallest skil Posts: 43,388member
    Quote:
    Originally Posted by Asherian View Post


    Which would promptly lead to DOJ lawsuit #2 for a textbook case of predatory pricing.



    Then they'd have to go after $0.99 music.
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  • Reply 26 of 40
    asherianasherian Posts: 144member
    Quote:
    Originally Posted by hill60 View Post


    I didn't think America were such a bunch of socialists, government dictated pricing regimes are no substitute for a free market.



    Enjoy comrades.



    The point is collusion to pricefix prohibits a free market.



    A free market doesn't mean companies can do whatever they want. It means there's a level of fair competition in the marketplace. When companies collude to fix prices and raise them, whether it be oil companies or technology companies, it's against the law and it has been against the law for decades. This has absolutely nothing to do with capitalism vs communism.
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  • Reply 27 of 40
    asherianasherian Posts: 144member
    Quote:
    Originally Posted by diplication View Post


    We're on the same page. From my perspective Amazon was the one using unfair business practices, Amazon was setting the price to drive the competition out of business. Apple appears to be more free market oriented - let the publishers set the price. I'm not saying I'm right, that's just how it appears to me. If someone could explain the opposing point of view, enlighten me, I sincerely want to understand.



    A small number of publishers form an oligopoly on the marketplace. The issue is until Apple came along and miraculously "convinced" all of the publishers to tear up existing agreements with Amazon and switch everyone over to this agency model, the wholesale model was in place.



    It's the exact same model used by the bookstores since they first came into existence. Publishers agree to sell books wholesale to resellers like Barnes & Noble, Amazon, etc and get that fixed price for book. Publishers set a suggested retail price (MSRP) but the reseller can price it however they choose. They can sell it far above cost, or they can sell it at cost or below cost.



    If you consistently sell things way below cost intentionally to drive others out of business (like many accuse Amazon of), then it's called predatory pricing. This is against the law. If this is the issue, the DoJ would've been investigating Amazon's ebook pricing.



    I am a Kindle (and iPad) owner and I've seen this first hand. When I first got my Kindle, I could buy new books for $9.99 -- a reasonable price. Ever since Apple introduced this agency model with publishers, all these new books start out at $18.99 or so. I can actually go to my local brick & mortar store and buy a brand new physical hardcover for cheaper than the fixed price on the iBookStore or Kindle Store.



    And that's just wrong. Many people could see the pending DoJ suit coming as soon as this agency model came into existence and prices doubled virtually overnight across all sites. It's just not legal for someone to make agreements saying other sites or vendors can NEVER sell it for cheaper than they do.



    There's simple no defense for this. Apple should just mea culpa and go wholesale.
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  • Reply 28 of 40
    asherianasherian Posts: 144member
    Quote:
    Originally Posted by Tallest Skil View Post


    Then they'd have to go after $0.99 music.



    No, that's an absurd comparison. If Apple bought albums at $10 and sold them for $0.99, it'd be predatory pricing. It is not predatory pricing to invent new delivery mechanisms for content and price them differently.
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  • Reply 29 of 40
    asherianasherian Posts: 144member
    Quote:
    Originally Posted by gerbinto View Post


    No, the issue is as follows. Amazon was paying what the publishers wanted for the e-books and then undercutting the price when they sold it. The publisher's lost no money from this, Amazon did. However, the publisher's did not want e-books to subplant the physical books. Kind of what Apple/iTunes did to the CD. Therefore they waited until Apple came along, colluded together to set the most favored nation clause, and then used this leverage to FORCE Amazon to change their model.



    Regardless if you feel that Amazon was doing things wrong, according to the law they weren't. One company can take losses on any product they want and it's perfectly legal. However when a company colludes with other companies/competitors to artificially set prices that would either force competition out or force competition to adopt the same prices, then that is illegal.



    This is exactly right. Many of you would be well served to spend 10 minutes reading wikipedia on predatory pricing, most favoured nation clause, etc.



    If the DoJ files suit over this, it'll be an open and shut case.
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  • Reply 30 of 40
    asherianasherian Posts: 144member
    Quote:
    Originally Posted by brutus009 View Post


    I just thought that part was worth repeating.



    If Amazon was guilty of predatory pricing, a DoJ lawsuit would've been eminent.



    It doesn't matter, though. That is completely not relevant to this thread. Amazon being guilty or not of predatory pricing does not give Apple the right to pricefix. And don't even try to argue this point, please -- the price fixing is spelled out clear as day in the contracts Apple has signed. That's literally the whole point of their agreements with publishers, to ensure a minimum price.



    What is that if not price fixing?
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  • Reply 31 of 40
    jragostajragosta Posts: 10,473member
    Quote:
    Originally Posted by Asherian View Post


    The point is collusion to pricefix prohibits a free market.



    A free market doesn't mean companies can do whatever they want. It means there's a level of fair competition in the marketplace. When companies collude to fix prices and raise them, whether it be oil companies or technology companies, it's against the law and it has been against the law for decades. This has absolutely nothing to do with capitalism vs communism.



    Still waiting for you to provide evidence that Apple participated in collusion to fix prices.



    "We'll let you set whatever price you want and we keep 30%" is the exact opposite of price fixing.



    Quote:
    Originally Posted by Asherian View Post


    This is exactly right. Many of you would be well served to spend 10 minutes reading wikipedia on predatory pricing, most favoured nation clause, etc.



    If the DoJ files suit over this, it'll be an open and shut case.



    Really? Pray tell exactly which clause of which law Apple has broken - and what evidence you have for that.



    Quote:
    Originally Posted by Asherian View Post


    If Amazon was guilty of predatory pricing, a DoJ lawsuit would've been eminent.



    I have a hard time taking legal advice from someone who doesn't understand the difference between 'eminent' and 'imminent'. That aside, the DOJ mostly goes after cases where they have received a complaint from someone. The fact that they didn't pursue Amazon may simply be a matter of no one complaining about Amazon's model but someone (presumably Amazon) complaining about Apple's model.



    Quote:
    Originally Posted by Asherian View Post


    It doesn't matter, though. That is completely not relevant to this thread. Amazon being guilty or not of predatory pricing does not give Apple the right to pricefix. And don't even try to argue this point, please -- the price fixing is spelled out clear as day in the contracts Apple has signed. That's literally the whole point of their agreements with publishers, to ensure a minimum price.



    What is that if not price fixing?



    How does "you can set whatever price you want and we'll take 30%" constitute price fixing? Quote the exact clause of any law which would cover that.



    Even the most favored nation clause is not illegal. The courts have been quite willing to accept that clause in written agreements.
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  • Reply 32 of 40
    Quote:
    Originally Posted by drobforever View Post


    Apple appears to help the publishers collude and fix prices, that's the concern. In a sense, it's not really Apple's business, the publishers are the ones who want to do price fixing, but the fact that Apple setup a model that allows/facilitates the price fixing is probably what's getting Apple in trouble right now. It has nothing to do with whether Apple is fixing prices or not (Apple isn't).







    Apple said that no publisher could sell books on another website at a price lower than the book is sold on apple's website.



    So Apple is innocent. It is the publishers who are doing wrong.
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  • Reply 33 of 40
    hill60hill60 Posts: 6,992member
    Quote:
    Originally Posted by Asherian View Post


    The point is collusion to pricefix prohibits a free market.



    A free market doesn't mean companies can do whatever they want. It means there's a level of fair competition in the marketplace. When companies collude to fix prices and raise them, whether it be oil companies or technology companies, it's against the law and it has been against the law for decades. This has absolutely nothing to do with capitalism vs communism.



    "You will obey the proletariat and not be allowed to set your own prices" from the new laws governing publishers in the Soviet Socialist United States of America.





    Quote:
    Originally Posted by Asherian View Post


    It's the exact same model used by the bookstores since they first came into existence. Publishers agree to sell books wholesale to resellers like Barnes & Noble, Amazon, etc and get that fixed price for book. Publishers set a suggested retail price (MSRP) but the reseller can price it however they choose. They can sell it far above cost, or they can sell it at cost or below cost.



    Rubbish, books have been sold to bookstores, on consignment using an agency model.



    Books that didn't sell were returned to the publishers.



    They were then either destroyed or ended being onsold to cheap bookstores, often with parts of the covers removed.
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  • Reply 34 of 40
    gatorguygatorguy Posts: 24,771member
    Quote:
    Originally Posted by jragosta View Post


    Still waiting for you to provide evidence that Apple participated in collusion to fix prices.



    Really? Pray tell exactly which clause of which law Apple has broken - and what evidence you have for that.



    You asked the same question a dozen times so far and you know the answer to that. No one here is privy to the details other than the players and the DoJ. If Apple isn't hit with a anti-trust suit by them then your repeated guesses that there's nothing there, it's just a bluff and nothing was done wrong may be correct. If the DoJ does file suit then at least some of the evidence behind it will probably be made public knowledge, and your guess that there is no evidence will be wrong.



    Perhaps within just another few days we'll have the answer to your question.



    EDIT: And there you go. Your guess is apparently wrong and the DoJ does have evidence of wrongdoing for the basis of an anti-trust suit. That doesn't mean they can prove it of course.

    http://forums.appleinsider.com/showthread.php?t=148809
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  • Reply 35 of 40
    Quote:
    Originally Posted by jragosta View Post


    How does "you can set whatever price you want and we'll take 30%" constitute price fixing?



    As usual, you are asking the wrong question.



    The inquiry does not focus on the situation you identify. Instead, the most favored nation clause is the subject matter.
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  • Reply 36 of 40
    asherianasherian Posts: 144member
    Quote:
    Originally Posted by jragosta View Post


    Still waiting for you to provide evidence that Apple participated in collusion to fix prices.



    "We'll let you set whatever price you want and we keep 30%" is the exact opposite of price fixing.



    Err. Except that's not the issue. They CAN'T set whatever price they want. Apple's agreement specifies NO ONE ELSE CAN EVER SELL THE BOOK FOR LESS THAN APPLE. That is by definition PRICE FIXING. And it certainly is not allowing them to "set whatever price they want".



    Quote:

    Really? Pray tell exactly which clause of which law Apple has broken - and what evidence you have for that.



    Lucky for you, the DoJ has just formally charged Apple.



    The evidence and clauses are there for you to read.



    Quote:

    I have a hard time taking legal advice from someone who doesn't understand the difference between 'eminent' and 'imminent'.



    I'm not going to argue with children who bicker about spelling from posts made before the first cup of coffee rather than research issues.
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  • Reply 37 of 40
    hirohiro Posts: 2,663member
    Quote:
    Originally Posted by gerbinto View Post


    Regardless if you feel that Amazon was doing things wrong, according to the law they weren't. One company can take losses on any product they want and it's perfectly legal.



    No, that's not correct. Done one way in a tight set of circumstances it is loss-leader and legal (see gaming console market), in most circumstances it is called dumping, a way to artificially generate market share by using profits from one business/product area to subsidize anti-trust behavior in another business/product area. That specifically is an anti-trust violation. Apparently nobody complained to DoJ about Amazon doing that since Amazon was the industry cash cow.
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  • Reply 38 of 40
    hirohiro Posts: 2,663member
    Quote:
    Originally Posted by Asherian View Post


    Err. Except that's not the issue. They CAN'T set whatever price they want. Apple's agreement specifies NO ONE ELSE CAN EVER SELL THE BOOK FOR LESS THAN APPLE. That is by definition PRICE FIXING. And it certainly is not allowing them to "set whatever price they want".





    Lucky for you, the DoJ has just formally charged Apple.



    The evidence and clauses are there for you to read.





    I'm not going to argue with children who bicker about spelling from posts made before the first cup of coffee rather than research issues.



    Well other than the part where you are wrong that sounds impressive.



    At the wholesale level that is simply a Most Favored Customer clause and it still does not restrict what Amazon may decide to charge for the books. It only means publishers will not sell to Amazon for less than they sell to Apple. Then grey area is that it looks like some publishers tried to leverage Amazon to stop dumping the e-books so Amazon could finish off Barnes & Noble (too late for Borders & B Dalton). The most grey part is probably that publishers threatened to pull books if Amazon didn't adjust pricing.
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  • Reply 39 of 40
    Quote:
    Originally Posted by gerbinto View Post


    No, the issue is as follows. Amazon was paying what the publishers wanted for the e-books and then undercutting the price when they sold it. The publisher's lost no money from this, Amazon did. However, the publisher's did not want e-books to subplant the physical books. Kind of what Apple/iTunes did to the CD. Therefore they waited until Apple came along, colluded together to set the most favored nation clause, and then used this leverage to FORCE Amazon to change their model.



    Regardless if you feel that Amazon was doing things wrong, according to the law they weren't. One company can take losses on any product they want and it's perfectly legal. However when a company colludes with other companies/competitors to artificially set prices that would either force competition out or force competition to adopt the same prices, then that is illegal.



    I still don't see how Apple letting publishers set their own price makes Apple guilty of Anti-Trust laws.

    Now, the publishers could have fixed prices together... Apple doesn't set the price.
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  • Reply 40 of 40
    gatorguygatorguy Posts: 24,771member
    Quote:
    Originally Posted by Hiro View Post


    Apparently nobody complained to DoJ about Amazon doing that since Amazon was the industry cash cow.



    Unlikely. Just look at the finger pointing here claiming Amazon's in the wrong too. You really think it hasn't come up?
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