Steve Jobs played FDR in internal Apple corporate video

Posted:
in Genius Bar edited January 2014
A WWII-themed corporate video from 1984 features a cameo from Apple co-founder Steve Jobs playing the role of President Franklin Delano Roosevelt as he leads Apple troops against the "blue blob" IBM.

The 9-minute video was made in-house for an international sales meeting in Hawaii and reportedly made its way to website Network World through Craign Elliott, a previous Apple employee and current CEO of cloud computing startup Pertino Networks.

A supposed follow-up to the famous "1984" Macintosh ad, "1944" cost $50,000 to produce and features hired actors as well as Apple employees like Mike Murray who was vice president of marketing at the time.

In the film, a rag-tag band of Apple soldiers are fighting against IBM in a David vs. Goliath battle that is likened to the U.S. infiltration and subsequent victory over Axis forces during WWII. The criticism that Macintosh lacked software was lampooned, with Bill Gates mentioned as a purported supporter of the Apple movement.

The hammer-throwing character from the iconic "1984" commercial also makes a brief appearance as she opens a crate full of software that spills onto the ground to be picked up and used as "ammo" for by the Allies.

Jobs FDR
Steve Jobs plays FDR in Apple in-house video. | Source: Network World


A narrator ends the film in a style reminiscent of 1940's-era news flashes:

"And so the Fighting 32nd begins its rendezvous with destiny. The battle will be long, and it will be hard, but it will be won. For the commandoes of the Fighting 32nd have on their side the most powerful weapon on Earth: an idea whose time has come."

Comments

  • Reply 1 of 18
    tallest skiltallest skil Posts: 43,388member


    Oh heavens, that's hilarious.


     


    Doesn't exactly have the same… kick… as the 1984 ad.


     


    I'm amazed we've not heard of it until now.


     


    Ah, a "One more thing…" a decade before it was popularized…


     


    And a jab at the pronunciation of Woz' last name… and the Apple III. Nice.

  • Reply 2 of 18


    lmao, that is bloody hilarious! I'm glad that never hit the airwaves though. 

  • Reply 3 of 18
    monstrositymonstrosity Posts: 2,234member


    WTF ! ? That's freekin hilarious!

  • Reply 4 of 18
    It was produced for use in house only for the sales team, it was never ment to be used as a general commercial or even seen by anyone other then Apple Employees of thoes prospective teams.

    Very interesting though.
  • Reply 5 of 18
    quinneyquinney Posts: 2,528member


    The actor who played the colonel looks like Jeffrey DeMunn, the RV driving guy on "The Walking Dead".


    It would be kind of funny if he played roles which fought IBM zombies in 1984 and end-of-the-world zombies in 2010-2011.

  • Reply 6 of 18
    rokradrokrad Posts: 143member


    Hahaha too funny!


     


    "What about III?"


    "We don't talk about III"

  • Reply 7 of 18
    cpsrocpsro Posts: 3,213member


    Ironic isn't it? Apple looks more like what it reviled against in the "1984" commercial and the IBM PC wound up the more open system. The whole raison d'etre for going Mac became something completely different: simplicity and ease of use.

  • Reply 8 of 18
    macky the mackymacky the macky Posts: 4,801member


    Apple won! IBM threw in the big blue towel almost 10 years ago. Millions of Macs being sold today and not one IBM PC. 


     


    General Gates has retired; left the field of battle. Nothing left of the opposition other than a raving Ballmer buffoon muttering about "wait until you see what we may come out with someday.."

  • Reply 9 of 18
    bedouinbedouin Posts: 331member
    This video shows how loyal Mac fans are. They were so embarrassed by this video that they had sense to keep it locked up for 25 years. Probably should have stayed that way.
  • Reply 10 of 18
    solipsismxsolipsismx Posts: 19,566member
    I have no love for companies making these videos. I'm sure they had fun doing it but I don't think that's a good enough reason.
  • Reply 11 of 18
    mdriftmeyermdriftmeyer Posts: 7,503member


    We used to watch it at work. We had a copy of it at NeXT and Apple.

  • Reply 12 of 18
    gtrgtr Posts: 3,231member

    Quote:

    Originally Posted by mdriftmeyer View Post


    We used to watch it at work. We had a copy of it at NeXT and Apple.



     


    What other interesting tidbits of information are you hiding away that you haven't told us, you silly bastard!


     


    And why haven't you written YOUR book yet?

  • Reply 13 of 18
    mstonemstone Posts: 11,510member
    Every man has to remember the moments in life for which they are embarrassed. Thankfully this did not become public until after Steve passed away. I am really disheartened to see this fiasco aired. Absolutely terrible publicity for Apple.
  • Reply 14 of 18
    conrailconrail Posts: 489member

    Quote:

    Originally Posted by mstone View Post



    Every man has to remember the moments in life for which they are embarrassed. Thankfully this did not become public until after Steve passed away. I am really disheartened to see this fiasco aired. Absolutely terrible publicity for Apple.


    Why?  This is one of the better produced corporate training videos I've ever seen.  I have an HP printer sales video where some creepy, middle aged child molester type comes into the computer store to buy a printer for his teddy bear.  It's painful.  GO on youtube and you'll can find several examples of early 90's "rap" videos made for internal use at various companies.  Most of these corporate videos feature sub-porn level acting and scripts full of tortured corporate-speak.  This is surprisingly watchable.

  • Reply 15 of 18
    nosemannoseman Posts: 3member


    the General (05:19 into the full video) is played by Timothy Omundson (detective Lassiter from the series Psych)?


    haha
  • Reply 16 of 18
    cpsrocpsro Posts: 3,213member


    I'd swear it was available on-line years ago, too.


     


    Ah, yes, excerpts were included in Cringely's 1996 documentary Triumph of the Nerds. It's about 34:00 into the 3rd episode. It's about a minute long and the scene with Jobs isn't shown, though.

  • Reply 17 of 18
    arlomediaarlomedia Posts: 271member


    LOL, very interesting! I got most of the jokes, but am I missing something obvious about the "fighting 32nd"? What is that, 32-bit something?

  • Reply 18 of 18
    chuangechuange Posts: 1member


    www.discounthotelbook.com[img]http://www.discounthotelbook.com[/img]  much appreciated


     


    -bump-
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