Apple seeks '.apple' domain suffix for websites

Posted:
in General Discussion edited January 2014
Apple is pushing for new Web addresses that would end with ".apple" to compete with the traditional '.com' domain names.

".Apple" is one of nearly 2,000 potential domain suffixes that has been proposed with the Internet Corporation for Assigned Names and Numbers. The proposed names were announced on Wednesday at a conference in London, according to the Associated Press.

There are currently about 300 domain suffixes in use, with the most common of them being ".com," ".net," and ".org." The new proposals would be the largest expansion of the online address system.

Apple is not alone in looking for a corporate brand name suffix. Sony and American Express are said to be among the other companies that want a new domain associated with their brands.

Other noteworthy domain proposals include ".android," ".amazon," ".bestbuy," ".samsung," ".aol," and ".htc." A number of applications were filed by Microsoft: ".bing," ".azure," ".docs," ".hotmail," ".live," ".microsoft," ".office," ".skydrive," ".skype," ".windows," and ".xbox."

Domains


Other proposals for Internet address endings revealed on Wednesday include ".pizza" and ".space." The names have been revealed so that members of the public can now comment and raise objections.

The first of the suffixes will take at least a year or two to gain approval by ICANN. Each proposed domain suffix cost companies and groups $185,000 per proposal.
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Comments

  • Reply 1 of 66
    solipsismxsolipsismx Posts: 19,566member
    Not a fan of any of this.
  • Reply 2 of 66


    I like this.       .apple 

  • Reply 3 of 66


    $185,000 per proposal?


     


    Now I know the real reason for all of this.

  • Reply 4 of 66
    markbyrnmarkbyrn Posts: 596member


    How did AI discern that Apple is "pushing for new Web addresses that would end with ".apple" to compete with the traditional '.com'"? All they're doing is buying a top level domain name - I doubt they'll use apple.apple as their new web address. More likely they would use it as an internal corporate domain and perhaps for use in some marketing campaigns.

  • Reply 5 of 66

    Quote:

    Originally Posted by SolipsismX View Post



    Not a fan of any of this.


    Completely agree.

  • Reply 6 of 66
    solipsismxsolipsismx Posts: 19,566member
    markbyrn wrote: »
    How did AI discern that Apple is "pushing for new Web addresses that would end with ".apple" to compete with the traditional '.com'"? All they're doing is buying a top level domain name - I doubt they'll use apple.apple as their new web address. More likely they would use it as an internal corporate domain and perhaps for use in some marketing campaigns.

    If they bought .apple then the main page could just be home.apple. They could have mac.apple, macbookpro.apple, iphone.apple, etc. anything that doesn't resolve to a known name could auto default to home.apple.

    I think it be good to also buy .app instead. You could then have every app look like the OS X file name and they'd have a more powerful mental association with the word app. That said, I hope no top level domain gets owned this way.
  • Reply 7 of 66
    charlitunacharlituna Posts: 7,197member
    solipsismx wrote: »
    Not a fan of any of this.

    I like the general idea but agree that it can get out of hand fast.
  • Reply 8 of 66
    welshdogwelshdog Posts: 1,640member


    I'm proposing .meh

  • Reply 9 of 66
    jd_in_sbjd_in_sb Posts: 1,482member
    My guess is that they are buying it to prevent future trademark confusion. Doubt they will actually use the TLD.
  • Reply 10 of 66
    sleepy3sleepy3 Posts: 244member

    Quote:

    Originally Posted by WelshDog View Post


    I'm proposing .meh



    LOL!!!


     


    LOVE IT

  • Reply 11 of 66
    gqbgqb Posts: 1,934member
    solipsismx wrote: »
    Not a fan of any of this.

    Yes!
    And God created .com from the firmament, and all change is an affront to his sight.
  • Reply 12 of 66


    I think all TLDs should be eliminated, except for those that have an actual meaning that is enforced, e.g. .gov or .edu. All of the rest just seem like a scheme to make money for the registrars, because people think they have to register multiple variations of their domain name to avoid confusion.

     

  • Reply 13 of 66
    technotechno Posts: 678member

    Quote:

    Originally Posted by SolipsismX View Post



    Not a fan of any of this.


    I agree too. Just seems like someone said, "How can we generate more income streams?" It feels like it will be a big confusing mess for the end user. Perhaps the lack of interest by the consumer will kill it? I have a hard enough time explaining to people what a subdomain is, I can't imagine the problems grandmas and children will have with all of the mistaken porn sites they will end up on.

  • Reply 14 of 66
    tallest skiltallest skil Posts: 43,399member
    solipsismx wrote: »
    Not a fan of any of this.

    Why's that? (I know nothing of this stuff)

    Sounds like this is perfect for preventing fraud. You KNOW you're going to Amazon because the site ends in .amazon. You know you're going to Apple because the site ends in .apple, etc.

    P.S. OH GREAT. The reply feature doesn't work properly with DP4. Can't wait for Mountain Lion to come out and everyone here to have a WORSE posting experience.

    … Where're the emotions? I can't even get to our one working emoticon to end that line…
  • Reply 15 of 66
    mstonemstone Posts: 11,510member

    Quote:

    Originally Posted by SolipsismX View Post





    If they bought .apple then the main page could just be home.apple. They could have mac.apple, macbookpro.apple, iphone.apple, etc. anything that doesn't resolve to a known name could auto default to home.apple.

    I think it be good to also buy .app instead. You could then have every app look like the OS X file name and they'd have a more powerful mental association with the word app. That said, I hope no top level domain gets owned this way.


    They don't buy it or own it. If the domain suffix is approved it gets assigned to a registrar and then anyone should be able to register domains with that suffix.  For example Google.apple


     


    There are restrictions on some suffixes such as .mil .gov .edu so .apple could potentially be restricted to Apple, Inc. but that would set an entirely new precedence. 

  • Reply 16 of 66
    malaxmalax Posts: 1,598member

    Quote:

    Originally Posted by Tallest Skil View Post



    P.S. OH GREAT. The reply feature doesn't work properly with DP4. Can't wait for Mountain Lion to come out and everyone here to have a WORSE posting experience.

    … Where're the emotions? I can't even get to our one working emoticon to end that line…


     


    Aren't you one of the bosses around here?  "Global Moderators" don't get any say in the system that's used?

  • Reply 17 of 66

    Quote:

    Originally Posted by Tallest Skil View Post



    Sounds like this is perfect for preventing fraud. You KNOW you're going to Amazon because the site ends in .amazon. You know you're going to Apple because the site ends in .apple, etc.

     


     


    Only if the average person looks at the URL for every site. Most people just click on a link.

  • Reply 18 of 66
    rokradrokrad Posts: 143member


    www.Apple.apple

  • Reply 20 of 66
    gabe1kgabe1k Posts: 8member


    I can see it now.


     


    cr.apple


     


    Seriously, I'm fine with this idea. I think companies that use it will end up with both a custom suffix as well as the usual .com.  So this probably won't make a bit of difference to the average web user.

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