Target and BestBuy join Apple in cutting iPhone prices ahead of new models

Posted:
in iPhone edited January 2014
A handful of Apple's authorized iPhone resellers have joined the company's brick-and-mortar retail stores in offering discounts on existing iPhone models ahead of a media event next month that's expected to serve as a launchpad for the so-called iPhone 5.

All things D's points out that Target is now selling the 16GB versions of the AT&T and Verizon iPhone 4S for $179 with contract, while Best Buy has dropped the price of the 8GB iPhone 4 for both carriers from $99 to $49.99.

The reductions come just days after it was reported that Apple retail stores were willing to match iPhone discounts offered by other authorized iPhone resellers.

Sprint was the first iPhone affiliate to provide incentives for consumers to consider purchasing an existing iPhone amid rumors of new models when it cut the price of its 16GB iPhone 4S models to $149 while waiving activation fees for the handset.



The sales are designed to buoy sales of existing iPhones in the weeks leading up to Apple's September 12th media event, which is all but certain to deliver the first official details on the sixth-generation iPhone (or so-called iPhone 5) ahead of its launch later that month.

Comments

  • Reply 1 of 11
    icoco3icoco3 Posts: 1,454member


    Not really news as this is SOP when a model of anything is about to be superceeded....

     

  • Reply 2 of 11
    herbapouherbapou Posts: 2,214member


    imo matching the price only if ask by the client is not "cutting the price" like Bestbuy and Target.

  • Reply 3 of 11
    Funny, I don't recall Apple announcing an event. September 12 is a rumour cited by anonymous sources.
  • Reply 4 of 11

    Rumors were enough to cause sales to plummet last year at this time. It was measurable enough that Cook referred to it in their next quarterly financial report.
  • Reply 5 of 11
    tallest skiltallest skil Posts: 43,399member


    Originally Posted by ddawson100 View Post

    Rumors were enough to cause sales to plummet last year at this time.


     


    Because last year at this time we didn't get the phone we'd expected. Now we know what they're doing.

  • Reply 6 of 11


    "the sixth-generation iPhone (or so-called iPhone 5)"


     


    The sixth generation of the iPhone will not be called an iPhone 5.

  • Reply 7 of 11
    al_bundyal_bundy Posts: 1,525member

    Quote:

    Originally Posted by sticknick View Post



    Funny, I don't recall Apple announcing an event. September 12 is a rumour cited by anonymous sources.


    new iphone comes out every year


    last once came out in october


    doesn't take a genius to figure out not to buy a new iphone now unless you absolutely need do

  • Reply 8 of 11
    tallest skiltallest skil Posts: 43,399member


    Originally Posted by al_bundy View Post

    new iphone comes out every year


    last once came out in october


    doesn't take a genius to figure out not to buy a new iphone now unless you absolutely need do



     


    But it would take a genius to know when the event is actually happening this year, as Apple has said nothing.

  • Reply 9 of 11
    al_bundyal_bundy Posts: 1,525member


    if they are discounting already it's probably within the 30 day window. previous releases they didn't discount more than 30 days out

  • Reply 10 of 11

    Quote:

    Originally Posted by thethirdshoe View Post


    "the sixth-generation iPhone (or so-called iPhone 5)"


     


    The sixth generation of the iPhone will not be called an iPhone 5.



    Despite the fact the second was called the 3G and fifth was called the 4S.

  • Reply 11 of 11
    tallest skiltallest skil Posts: 43,399member


    Originally Posted by benanderson89 View Post

    Despite the fact the second was called the 3G and fifth was called the 4S.


     


    Having absolutely nothing whatsoever to do with the name of the 6th iPhone.

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