Apple releases 'Colors' ad for 13-inch MacBook Pro with Retina display

Posted:
in General Discussion edited January 2014
Apple on Wednesday posted a commercial for the recently-announced 13-inch MacBook Pro with Retina display to the company's YouTube page, with the ad highlighting the laptop's power and accessibility.

Titled "Colors," Apple's new TV spot is visually similar to the commercial for the 15-inch Retina MacBook Pro, which focused on the laptop's high-resolution screen.





Unlike other recent Apple commercials, the new ad uses a black background, starting off with a panning shot that reveals the 13-inch Retina display. The colors on the MacBook's display look more vibrant being starkly contrasted against the surrounding darkness.

Time-lapse videography is used to portray a flurry of activity on-screen, which creates an almost ghostly effect on the hands flying across the keyboard. Professional-level programs are hihglighted, including Aperture, Final Cut Pro and

Narration is typically short, but is delivered with a more reserved tone than Apple's playful new iPhone 5 commercials.

"Introducing the new 13-inch MacBook Pro. With the stunning Retina display. For the pro in all of us."

Apple is trying hard to differentiate its growing product lines, a task becoming increasingly difficult after releasing a bevy of new models on Tuesday. With the addition of the 13-inch MacBook Pro with Retina display, there are now eight different MacBook Pro configurations to choose from on the Apple Online Store.

The new 13-inch Retina MacBook Pro went on sale after it debuted on Tuesday, and carries a starting price of $1699 for the base 2.5GHz dual-core Intel Core i5 version, making it Apple's most affordable laptop to boast a high-resoultion display.

Comments

  • Reply 1 of 8
    daharderdaharder Posts: 1,580member
    Meh... at best, and if all Apple has planned for the future of its product line is pushing more pixels onto smaller displays, then it looks like the era of Apple 'Innovation' is truly at an end.

    Nothing really all that 'Pro' about a US 1700.00 laptop that doesn't even feature dedicated graphics.

    Oh Well...
  • Reply 2 of 8
    chabigchabig Posts: 622member

    Quote:

    Originally Posted by DaHarder View Post



    Meh... at best, and if all Apple has planned for the future of its product line is pushing more pixels onto smaller displays, then it looks like the era of Apple 'Innovation' is truly at an end.

    Nothing really all that 'Pro' about a US 1700.00 laptop that doesn't even feature dedicated graphics.

    Oh Well...


    There is also nothing about dedicated graphics that makes them "pro". There was a time when floating point math was done in a separate chip, as was memory management. Now, the increased number of transistors that can be built on a die means that those functions can be absorbed by the CPU. The same is true of graphics.

  • Reply 3 of 8
    lmgslmgs Posts: 63member
    Yeah, no one buys Macs anymore. :/

    Another great product from Apple, for the people who really need a MacBook Pro..
  • Reply 4 of 8
    Make the thing in black - give me a real colour choice. Ali looking dated.
  • Reply 5 of 8



     


    I think I used to date this girl....

  • Reply 6 of 8
    bedouinbedouin Posts: 331member
    Would have been better with Ice T's "Colors" playing in the background.
  • Reply 7 of 8


    Originally Posted by DaHarder View Post

    Meh... at best, and if all Apple has planned for the future of its product line is pushing more pixels onto smaller displays, then it looks like the era of Apple 'Innovation' is truly at an end.

    Nothing really all that 'Pro' about a US 1700.00 laptop that doesn't even feature dedicated graphics.

    Oh Well...


     


    If you've nothing more intelligent to say than "Apple Is Doomed™" in so many words, why not go back to not posting and silently "upvoting" the rest of the trolls here as though that actually means anything?

  • Reply 8 of 8

    Quote:

    Originally Posted by bedouin View Post



    Would have been better with Ice T's "Colors" playing in the background.


    My colors, my honor, my colors...


     


    Actually, Hot Chip's "Colours" would have been a fantastic, if not totally obvious, choice.

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