'Temple Run 2' hits 50M downloads to become fastest growing mobile game ever
After debuting less than two weeks ago as an exclusive to the iOS App Store, "Temple Run 2" reached the 50 million download mark on Thursday, smashing the previous record set by "Angry Birds Space" in 2012.
It only took 13 days for Imangi Studios' Temple Run 2 to be downloaded onto 50 million iOS and Android devices, a feat that took previous record holder Rovio's Angry Birds Space 35 days to accomplish.
The game is the brainchild of husband-and-wife team Keith Shepherd and Natalia Luckyanova, co-founders of Imangi, and builds on the original Temple Run which has been downloaded more than 170 million times. In June of last year, Imangi partnered with Pixar to release Temple Run: Brave in promotion of the movie studio's newest film.
?Temple Run has evolved into something so much bigger than us,? Shepherd said. ?The game has performed beyond our wildest dreams, and we are thrilled that gamers and fans have embraced Temple Run 2 in such a short period of time.?
After being released in Apple's App Store on Jan. 17, the free-to-play sequel netted over six million downloads in less than 24 hours, catapulting it to the number one spot in the digital storefront's Free Apps section.
Accounting for some of the title's success is its simple gameplay: players control a perpetually running character who must evade randomly generated obstacles by performing well-timed jumps, turns, slides and other maneuvers to stay alive as long as possible.
Temple Run 2 sat at the top of Apple's free apps list for days, but has since slipped to the number two spot. The game remains the number one free app on both Google Play and the Amazon Appstore.
It only took 13 days for Imangi Studios' Temple Run 2 to be downloaded onto 50 million iOS and Android devices, a feat that took previous record holder Rovio's Angry Birds Space 35 days to accomplish.
The game is the brainchild of husband-and-wife team Keith Shepherd and Natalia Luckyanova, co-founders of Imangi, and builds on the original Temple Run which has been downloaded more than 170 million times. In June of last year, Imangi partnered with Pixar to release Temple Run: Brave in promotion of the movie studio's newest film.
?Temple Run has evolved into something so much bigger than us,? Shepherd said. ?The game has performed beyond our wildest dreams, and we are thrilled that gamers and fans have embraced Temple Run 2 in such a short period of time.?
After being released in Apple's App Store on Jan. 17, the free-to-play sequel netted over six million downloads in less than 24 hours, catapulting it to the number one spot in the digital storefront's Free Apps section.
Accounting for some of the title's success is its simple gameplay: players control a perpetually running character who must evade randomly generated obstacles by performing well-timed jumps, turns, slides and other maneuvers to stay alive as long as possible.
Temple Run 2 sat at the top of Apple's free apps list for days, but has since slipped to the number two spot. The game remains the number one free app on both Google Play and the Amazon Appstore.
Comments
Quote:
After debuting less than two weeks ago as an exclusive to the iOS App Store
Please don't use the word 'exclusive', that's nothing remotely close to being exclusive. Yes iOS Appstore got a head start (about 7-10 days), but launching 1st is totally different from being 'an exclusive'.
Amazing to see what games pass for popular these days.
What word would have used? Sounds reasonable to me. There sentence contains "two weeks ago as an exclusive" which means it's only been available on the App Store for the last two weeks. How is that not exclusive?
Quote:
Originally Posted by SolipsismX
What word would have used? Sounds reasonable to me. There sentence contains "two weeks ago as an exclusive" which means it's only been available on the App Store for the last two weeks. How is that not exclusive?
Just imagine if you'd use the word 'exclusive' for the following example. A game that's being launched on PS3, Xbox360, and Wii, but PS3 will ship the game 1 week sooner. Will anyone actually call that game 'PS3 exclusive'? I'm pretty sure that'd be a no. And if marketing people from Sony dare to market that game as 'exclusively on PS3 for a week!', that'd be news.
This game is seriously too fucking addicting.
Reminds me of Aztec Challenge
In your example, the game will be exclusive on PS3 for that week. And, yes, Sony could advertise it as exclusive on their platform for only that week. Nothing misleading or incorrect about that statement. And Microsoft and Nintendo would be free to advertise "on Wii and xBox beginning February 10".
It happens all the time.
Quote:
Originally Posted by jragosta
In your example, the game will be exclusive on PS3 for that week. And, yes, Sony could advertise it as exclusive on their platform for only that week. Nothing misleading or incorrect about that statement. And Microsoft and Nintendo would be free to advertise "on Wii and xBox beginning February 10".
It happens all the time.
The issue at hand is that AI used language in a way that is not traditional to what gamers are used to hearing.
In the gaming industry "Exclusives" tend to me 6 to X months deals and people who are old school gamers (PC/Console) are conditioned to this type of terminology and deal lengths. Additionally, it is not uncommon to see some games take a week to release between systems so when someone like Drobforever (and myself) see the world exclusive used in conjuction with a game release, we expect to see a delay of 6 to X months. Same deal goes for DLC for games as well. You do not see 7-day exclusives for DLC in the gaming world.
Quote:
Originally Posted by zippy2shoes
The issue at hand is that AI used language in a way that is not traditional to what gamers are used to hearing.
In the gaming industry "Exclusives" tend to me 6 to X months deals and people who are old school gamers (PC/Console) are conditioned to this type of terminology and deal lengths. Additionally, it is not uncommon to see some games take a week to release between systems so when someone like Drobforever (and myself) see the world exclusive used in conjuction with a game release, we expect to see a delay of 6 to X months. Same deal goes for DLC for games as well. You do not see 7-day exclusives for DLC in the gaming world.
I agree, a 1 or 2 week lead time on a particular platform does not make something an "exclusive."
That would be a reasonable criticism - if this were a hardcore gaming site.
As it is, it is a site that appeals to Mac users - who are educated enough to comprehend the English language.
Yes, it does - for that period.
There is absolutely no association with the word exclusive that implies a certain timeframe. As the AI article clearly notes it debuted as an exclusive title 2 weeks ago.
Quote:
Originally Posted by SolipsismX
What word would have used? Sounds reasonable to me. There sentence contains "two weeks ago as an exclusive" which means it's only been available on the App Store for the last two weeks. How is that not exclusive?
...well it wasn't available to only the App Store for the past two weeks. I can see how readers might read something unintended (?) into the AI article if they didn't follow carefully.
EDIT: I thought Google Play might give an approximate number of downloads so to get an idea of the number of App Store downloads. Nope. Google Play only puts it in a range between 10M and 50M.
If it wasn't only on the App Store then I can see how it wouldn't be exclusive but that isn't the argument I read. As noted previously it was about the time frame of the exclusivity. Were else was it being sold for those weeks?
Quote:
Originally Posted by SolipsismX
If it wasn't only on the App Store then I can see how it wouldn't be exclusive but that isn't the argument I read. As noted previously it was about the time frame of the exclusivity. Were else was it being sold for those weeks?
Google Play had it available to download on Jan. 24th, one week after it appeared on iOS. Possible it may even have been a day earlier but dunno. My son played it for a day or two but lost interest.