I liked it. And I'm not a Samsung user (I dislike Android), but a Mac user. Given that the Apple strategy for these last years has been out of focus, I don't see this ad as just a joke, but an expression of how to trash an otherwise good company. Do you remember the old Mac/PC ads where the Mac was portrayed as a modern guy while the PC was an old-fashioned dude in a suit? Well, the strategy for these years has effectively changed papers: Now Apple is the old-fashioned dude wearing a suit, doing nonsense things (why would you drop built-in Nokia-syncing from OSX?), patenting the unpatentable, and fighting for the last penny even if it means sacrificing the user experience.
So, yes, a joke, but also an interesting reflection.
1. Those of you saying this is a waste of a superbowl Ad... it's not the superbowl Ad. It is, as the title says, a teaser for the superbowl Ad.
2. I'm a huge apple fan. Own ALL apple products. I find this ad to be hilarious and effective. It out apples apple. It, along with their other ads, is doing what the "I'm a Mac Ads" did to Microsoft. Samsung is slowly painting Apple as the new Microsoft. Old, not funny, not cutting edge, not innovative. I know this single ad doesn't do that, but all of their ads in total are chipping away at the Apple image of being popular, new, and up to date. iOS is stale. The iPhone is small and stale. They are creating that with their ads.
3. If you don't think this is a shot at Apple... you're crazy!
This is doing what the "I'm a Mac" ads do? Are you truly that delusional?
The "I'm a Mac" ads highlighted specific features of Apple products and how they stacked up against Windows products. They were all about features and characteristics.
This ad didn't mention Apple products at all. It didn't mention Samsung products, either. And it certainly didn't talk about features or product characteristics.
So how is it doing the same thing as the "I'm a Mac" ads?
Your post simply proves how little you comprehend about advertising.
Are you familiar with Super Bowl ads? They are not infomercials. They are funny and memorable. You might not find it funny (and jragosta certainly does not), but it looks like more than 90% of viewers liked it. And jragosta, before you go to Youtube and tell me that there were less than 4,000 ratings out of about 2 million views, I want to tell you that I'm using a statistical inference to extend my knowledge of a sample to the entire population.
The problem is that your inference doesn't hold water. Can you demonstrate that the people who clicked on 'like' represent the entire list of millions of viewers? Obviously not.
I find these kind of crypto-homophobic, "man-up" kind of comments really offensive.
Common phrases like that don't tend to be used literally and a derogatory mental association doesn't seem to be present so unless it does seem as though the speaker is attempting to be offensive one shouldn't take offense. For example, as a kid the term keep your cotton picking hands off... was heard enough that I picked it up. I knew it only to mean stop touching something but t was only as an adult that I realized the literally sense of the phrase. Now slaves were not the only ones that ever picked cotton but it's a derogatory slam on anyone that had to do such work I removed it from my lexicon.
I don't see that with the word man. It's like using the term guys to refer to a group of people that may contain some women or referring to mankind to also refer to female humans. I've heard it used like the term suit up but in a sense to assemble the people to a ready state.
In the sense used in this thread it's a variation of the term buck up and why I can somewhat see how man up might be considered misogynistic I can not see how it's homophobic as a gay man is a man.
Are you familiar with Super Bowl ads? They are not infomercials. They are funny and memorable. You might not find it funny (and jragosta certainly does not), but it looks like more than 90% of viewers liked it. And jragosta, before you go to Youtube and tell me that there were less than 4,000 ratings out of about 2 million views, I want to tell you that I'm using a statistical inference to extend my knowledge of a sample to the entire population.
Quote:
Originally Posted by jragosta
The problem is that your inference doesn't hold water. Can you demonstrate that the people who clicked on 'like' represent the entire list of millions of viewers? Obviously not.
JR, isn't the Youtube rating simply a rough spot survey after viewing the video? The likes currently outweigh the dislikes by nearly 14-1. I've always seen you fairly supportive of what surveys can tell us. Why is your opinion on this one's results so different and dismissive?
I don't know if they are making fun of Apple, its more like they didn't pay for the NFL license but still want to be in the Super Bowl. Like Nike did a couple years ago had commercials about "Athletes" during the Olympics.
Exactly... Its like when you go to a "Super Bowl" party in Las Vegas, except they are not allowed to call it a "Super Bowl" party... so they call it "the big game"... No normal person will get the relationship to apple, and when I say normal, I mean people who don't read these blogs (no offense to us..!!)... plain and simple, their ad will fail to invoke anything but confusion... maybe that's their plan though....
Isn't the rating simply a rough spot survey after viewing the video? I've always seen you fairly supportive of what surveys can tell us. Why is your opinion on this one's results so different?
As usual, you're misrepresenting my opinions.
On virtually every survey, I point out that even when the sample size is large enough to get a meaningful result, the larger issue is whether the survey is representative of the population as a whole - and therefore not to much should be read into them. I've said the same thing on multiple surveys that favored Apple just as much as ones that favored Android.
This particular "spot survey" has the same problem. Go to the video on Youtube. Now, select all the highlighted videos on the right. "Likes" outnumber "dislikes" by 10:1 or more in virtually every video. By the nature of the "spot survey", people who like the video are apparently more likely to click their opinion than those who don't.
For example, as a kid the term keep your cotton picking hands off... was heard enough that I picked it up. I knew it only to mean stop touching something but t was only as an adult that I realized the literally sense of the phrase. Now slaves were not the only ones that ever picked cotton but it's a derogatory slam on anyone that had to do such work I removed it from my lexicon.
Way back in fourth grade, we learned Pick A Bale Of Cotton as part of… I don't really know how to describe it. Each grade collectively had these… themes or what have you. I forget why we did, which is probably contrary to the point of having them (though it could very well just be my inability to remember anything). It wasn't for history's sake or for the learning of it, it was something like a… unity-building something or other. Folksy, is what it was. That was the theme that year, traditional American folk stuff.
I remember it because there was a collective dance to it—motions of cotton picking, dancing in a circle, that sort of thing. Shortly afterward I learned what the song was really about and it mystified me why we did it. Though it makes sense that we got away with it; we were in the north and not a black kid in the school system even to this day. 'Course this same school system doesn't take off Martin Luther King Jr. Day…
This particular "spot survey" has the same problem. Go to the video on Youtube. Now, select all the highlighted videos on the right. "Likes" outnumber "dislikes" by 10:1 or more in virtually every video.
Think we have a chance to accuse each other as "usually" doing things we really don't at least a few more times today?
Anyway, aren't those videos that you mentioned on the right supposed to be videos that were liked? Hardly supportive of your argument if so.
I think it's possible that the ad is referring to Apple, but if so, they sure chose a roundabout way of doing it. On the face of it, it's just making fun of NFL's litigiousness, which many or most Americans watching the Superbowl are aware of. No mention of Apple at all. Who knows, however - maybe the full ad will reveal more.
Think we have a chance to accuse each other as "usually" doing things we really don't at least a few more times today?<img alt="lol.gif" id="user_yui_3_7_3_1_1359738477779_1036" src="http://forums-files.appleinsider.com/images/smilies//lol.gif" style="line-height:1.231;" name="user_yui_3_7_3_1_1359738477779_1036">
Anyway, aren't those videos that you mentioned on the right supposed to be videos that were liked? Hardly supportive of your argument if so.
No, they're not. But, then, sticking to facts has never been your strong point.
Pick a bunch of videos at random. They almost always are 10:1 or more in favor of 'like'.
No, they're not. But, then, sticking to facts has never been your strong point.
Pick a bunch of videos at random. They almost always are 10:1 or more in favor of 'like'.
A post from you lacking pomposity would be like a day without sunshine! Good to see you change things up a bit. Going from 'as usual" to "never" helps keep it fresh.
At your suggestion I did pull some random videos. You perhaps overplay your hand by claiming likes almost always outweigh dislikes by at least 10:1, but it does appear you're correct in general that likes will normally outweigh dislikes by a significant amount. Thank you for the explanation.
I think it's possible that the ad is referring to Apple, but if so, they sure chose a roundabout way of doing it. On the face of it, it's just making fun of NFL's litigiousness, which many or most Americans watching the Superbowl are aware of. No mention of Apple at all. Who knows, however - maybe the full ad will reveal more.
I find it hard to see how this is making fun of Apple. If not for AI posting this I would have said that you'd have to be anti-Apple to see it that way.
Even Samsung barely gets a mentioned. It's said once at the beginning and their bookend logos on the screen. No products at all, just humor with celebrities.
i agree 100%....if they can provoke this kind of defensive response from all the kool aid drinkers here on this forum...then they have achieved their goal. This was only a teaser video....the real super bowl add has yet to be seen....
Comments
Samsung sure seems to have hit a nerve...
I liked it. And I'm not a Samsung user (I dislike Android), but a Mac user. Given that the Apple strategy for these last years has been out of focus, I don't see this ad as just a joke, but an expression of how to trash an otherwise good company. Do you remember the old Mac/PC ads where the Mac was portrayed as a modern guy while the PC was an old-fashioned dude in a suit? Well, the strategy for these years has effectively changed papers: Now Apple is the old-fashioned dude wearing a suit, doing nonsense things (why would you drop built-in Nokia-syncing from OSX?), patenting the unpatentable, and fighting for the last penny even if it means sacrificing the user experience.
So, yes, a joke, but also an interesting reflection.
This is doing what the "I'm a Mac" ads do? Are you truly that delusional?
The "I'm a Mac" ads highlighted specific features of Apple products and how they stacked up against Windows products. They were all about features and characteristics.
This ad didn't mention Apple products at all. It didn't mention Samsung products, either. And it certainly didn't talk about features or product characteristics.
So how is it doing the same thing as the "I'm a Mac" ads?
Your post simply proves how little you comprehend about advertising.
The problem is that your inference doesn't hold water. Can you demonstrate that the people who clicked on 'like' represent the entire list of millions of viewers? Obviously not.
Common phrases like that don't tend to be used literally and a derogatory mental association doesn't seem to be present so unless it does seem as though the speaker is attempting to be offensive one shouldn't take offense. For example, as a kid the term keep your cotton picking hands off... was heard enough that I picked it up. I knew it only to mean stop touching something but t was only as an adult that I realized the literally sense of the phrase. Now slaves were not the only ones that ever picked cotton but it's a derogatory slam on anyone that had to do such work I removed it from my lexicon.
I don't see that with the word man. It's like using the term guys to refer to a group of people that may contain some women or referring to mankind to also refer to female humans. I've heard it used like the term suit up but in a sense to assemble the people to a ready state.
In the sense used in this thread it's a variation of the term buck up and why I can somewhat see how man up might be considered misogynistic I can not see how it's homophobic as a gay man is a man.
Quote:
Originally Posted by wakefinance
Are you familiar with Super Bowl ads? They are not infomercials. They are funny and memorable. You might not find it funny (and jragosta certainly does not), but it looks like more than 90% of viewers liked it. And jragosta, before you go to Youtube and tell me that there were less than 4,000 ratings out of about 2 million views, I want to tell you that I'm using a statistical inference to extend my knowledge of a sample to the entire population.
Quote:
Originally Posted by jragosta
The problem is that your inference doesn't hold water. Can you demonstrate that the people who clicked on 'like' represent the entire list of millions of viewers? Obviously not.
JR, isn't the Youtube rating simply a rough spot survey after viewing the video? The likes currently outweigh the dislikes by nearly 14-1. I've always seen you fairly supportive of what surveys can tell us. Why is your opinion on this one's results so different and dismissive?
haha
Easy. It's you.
Quote:
Originally Posted by winstein2010
I don't know if they are making fun of Apple, its more like they didn't pay for the NFL license but still want to be in the Super Bowl. Like Nike did a couple years ago had commercials about "Athletes" during the Olympics.
Exactly... Its like when you go to a "Super Bowl" party in Las Vegas, except they are not allowed to call it a "Super Bowl" party... so they call it "the big game"... No normal person will get the relationship to apple, and when I say normal, I mean people who don't read these blogs (no offense to us..!!)... plain and simple, their ad will fail to invoke anything but confusion... maybe that's their plan though....
As usual, you're misrepresenting my opinions.
On virtually every survey, I point out that even when the sample size is large enough to get a meaningful result, the larger issue is whether the survey is representative of the population as a whole - and therefore not to much should be read into them. I've said the same thing on multiple surveys that favored Apple just as much as ones that favored Android.
This particular "spot survey" has the same problem. Go to the video on Youtube. Now, select all the highlighted videos on the right. "Likes" outnumber "dislikes" by 10:1 or more in virtually every video. By the nature of the "spot survey", people who like the video are apparently more likely to click their opinion than those who don't.
Quote:
Originally Posted by Suddenly Newton
Most iPhone / iPad users are too busy enjoying their iOS devices and iTunes content to give a rats ass about Samsung's self-conscious commercial.
This thread is evidence to the contrary.
Originally Posted by SolipsismX
For example, as a kid the term keep your cotton picking hands off... was heard enough that I picked it up. I knew it only to mean stop touching something but t was only as an adult that I realized the literally sense of the phrase. Now slaves were not the only ones that ever picked cotton but it's a derogatory slam on anyone that had to do such work I removed it from my lexicon.
Way back in fourth grade, we learned Pick A Bale Of Cotton as part of… I don't really know how to describe it. Each grade collectively had these… themes or what have you. I forget why we did, which is probably contrary to the point of having them (though it could very well just be my inability to remember anything). It wasn't for history's sake or for the learning of it, it was something like a… unity-building something or other. Folksy, is what it was. That was the theme that year, traditional American folk stuff.
I remember it because there was a collective dance to it—motions of cotton picking, dancing in a circle, that sort of thing. Shortly afterward I learned what the song was really about and it mystified me why we did it. Though it makes sense that we got away with it; we were in the north and not a black kid in the school system even to this day. 'Course this same school system doesn't take off Martin Luther King Jr. Day…
Quote:
Originally Posted by jragosta
"As usual" yadda yadda yadda
This particular "spot survey" has the same problem. Go to the video on Youtube. Now, select all the highlighted videos on the right. "Likes" outnumber "dislikes" by 10:1 or more in virtually every video.
Think we have a chance to accuse each other as "usually" doing things we really don't at least a few more times today?
Anyway, aren't those videos that you mentioned on the right supposed to be videos that were liked? Hardly supportive of your argument if so.
I think it's possible that the ad is referring to Apple, but if so, they sure chose a roundabout way of doing it. On the face of it, it's just making fun of NFL's litigiousness, which many or most Americans watching the Superbowl are aware of. No mention of Apple at all. Who knows, however - maybe the full ad will reveal more.
No, they're not. But, then, sticking to facts has never been your strong point.
Pick a bunch of videos at random. They almost always are 10:1 or more in favor of 'like'.
Quote:
Originally Posted by jragosta
No, they're not. But, then, sticking to facts has never been your strong point.
Pick a bunch of videos at random. They almost always are 10:1 or more in favor of 'like'.
A post from you lacking pomposity would be like a day without sunshine! Good to see you change things up a bit. Going from 'as usual" to "never" helps keep it fresh.
At your suggestion I did pull some random videos. You perhaps overplay your hand by claiming likes almost always outweigh dislikes by at least 10:1, but it does appear you're correct in general that likes will normally outweigh dislikes by a significant amount. Thank you for the explanation.
I find it hard to see how this is making fun of Apple. If not for AI posting this I would have said that you'd have to be anti-Apple to see it that way.
Even Samsung barely gets a mentioned. It's said once at the beginning and their bookend logos on the screen. No products at all, just humor with celebrities.
lol love it.
Quote:
Originally Posted by island hermit
Samsung sure seems to have hit a nerve...
i agree 100%....if they can provoke this kind of defensive response from all the kool aid drinkers here on this forum...then they have achieved their goal. This was only a teaser video....the real super bowl add has yet to be seen....
Did Apple squander similarly in 1984?
They mention that BILLION dollar check they'll be writing?
Or that their own lawyers couldn't tell them apart?
I hope so.