What's so wrong with Apple being a little bit more open? A couple weeks ago The Verge published an indepth report on design at Google. I believe the piece was entitled Larry Page's design revolution at Google. There were quotes from Google employees in the piece. Essentially it was good PR for Google's UI/App design. And right now the meme in the tech press and broader media is that Google and Microsoft are running laps around Apple in terms of software design. I understand that Apple can't respond to all the negativity out there but I think they could show their brand a little bit more love. Especially when Samsung is spending $12B+ in marketing and advertising.
Citation? I've not seen any reputable source claim that. With that said, who do you think are the Google-friendly equivalents of Walt Mossberg, Siegler, David Pogue or Gruber?
Exactly. If anyone's getting paid it's those guys.
What's so wrong with Apple being a little bit more open? A couple weeks ago The Verge published an indepth report on design at Google. I believe the piece was entitled Larry Page's design revolution at Google. There were quotes from Google employees in the piece. Essentially it was good PR for Google's UI/App design. And right now the meme in the tech press and broader media is that Google and Microsoft are running laps around Apple in terms of software design. I understand that Apple can't respond to all the negativity out there but I think they could show their brand a little bit more love. Especially when Samsung is spending $12B+ in marketing and advertising.
You've watched that video then? Were you surprised to hear the comment that a lot of Google employees carry iPhones at work, which Google actually encourages?
Citation? I've not seen any reputable source claim that. With that said, who do you think are the Google-friendly equivalents of Walt Mossberg, Siegler, David Pogue or Gruber?
This is nonsense. A $250B drop in market cap deserves more than tepid, vapid press releases.
Cook needs to up his game in communicating with investors. To get out there and aggressively confront wealth destruction on such a massive based on FUD has to surely command his attention and be an important part of his job!? I wonder, is the BoD not pressuring him to do/say something?
I am quite stunned -- and deeply disappointed -- by the silence from Apple's top management.
I'm sure AI feels it's being helpful with this post, but it really just makes Apple look laughable.
Until Cook decides it finally time to go "thermonuclear" Apple is going to have it's ass handed to it.
Who is exactly "handing Apple's ass" to it? I'm curious, since the company posted the best revenue/profit/sales in its history last quarter? This myth of Apple stumbling is hilarious. iPhone sales have never been higher, and it sells more than any other phone on the planet. iPad domination is just increasing. All the company's metrics are up. Yes, except for the stock. But that is completely disconnected from performance, and is based on nothing but random emotional sentiment.
There's nothing in that press release list that is "laughable", they're all pretty major stories. Major appstore milestone, quarterly earnings results, new product release, iOS update.. I don't see anything that shouldn't be there.
As for marketing, I'm glad that Apple is one of the few large companies that actually seems to spend money responsibly, and decides against throwing shitloads of money down the toilet for a superbowl ad.
Apple always has a press release for major iOS updates. When the release is tied to a product, it gets rolled into the product press release, but when they release a new one alone it gets its own press release. Obviously 6, 5.1 and 5 were tied to products. So the last one was 4.3:
This is nonsense. A $250B drop in market cap deserves more than tepid, vapid press releases.
Cook needs to up his game in communicating with investors. To get out there and aggressively confront wealth destruction on such a massive based on FUD has to surely command his attention and be an important part of his job!? I wonder, is the BoD not pressuring him to do/say something?
I am quite stunned -- and deeply disappointed -- by the silence from Apple's top management.
Agreed. Wouldn't hurt to let other executives get time with the press either. In 2011 and 2012 Jony Ive spoke at British design/business conferences yet Apple PR wouldn't allow his remarks to be made public. Last year he was interviewed at a British business summit around the time of the Olympics. Video of the event was broadcast live online, except for Ive's bit. While he was being interviewed the live stream was taken offline,
I think Apple could afford to be a bit more open, especially when you have other companies putting more emphasis on Apple's bread and butter - design. When Microsoft introduced the Surface they spent most of the keynote focusing on the design of the product. Google obviously is putting a lot more focus on software design and doesn't mind telling the world about it. And surprise, surprise, the media meme out there is that Google has surpassed Apple in Software/UI design.
if I was Cook and the SVP's I'd be pissed with the perception out there that Apple is screwed without Steve. I'd want to do everything possible to prove that Apple's success wasn't all down to Steve. Being closed off may have worked when Apple really was the underdog, but I don't think it does anymore. I mean look at all the product leaks last year alone. Being so secretive is getting harder and harder to do.
I wish Apple would just spent a few billion dollars in marketing to counter the plethora of BS ads by Samsung. The latter's ads are an assault to my senses.
I'm sure AI feels it's being helpful with this post, but it really just makes Apple look laughable.
Until Cook decides it finally time to go "thermonuclear" Apple is going to have it's ass handed to it.
Actually at the moment Apple is only in courts with Samsung. Cook has pretty much stopped the whole litigation thing. The whole predicament of Apple has NOTHING to do with the thermonuclear. Apple haters just use it as an excuse to legitimize their irrational hatred for Apple.
What's so wrong with Apple being a little bit more open? A couple weeks ago The Verge published an indepth report on design at Google. I believe the piece was entitled Larry Page's design revolution at Google. There were quotes from Google employees in the piece. Essentially it was good PR for Google's UI/App design. And right now the meme in the tech press and broader media is that Google and Microsoft are running laps around Apple in terms of software design. I understand that Apple can't respond to all the negativity out there but I think they could show their brand a little bit more love. Especially when Samsung is spending $12B+ in marketing and advertising.
Gimme a break. That article was a like flame to the legions of Android/Google/Samsung moths who search the web for everything proGoogle and Samsung and anti Apple. It doesnt matter how Apple does it will never change their opinions. The best way to deal with those is to do more of what they hate. Apple should spend more $$$ on marketing their products evreywhere to really rub it in their faces.
Apple needed it. Samsung and Google have been known to have an army of commenters on popular blogs to promote the Android "religion" and the Samsung "religion".
Those religions' acolytes worship their idols online in forums and the blogosphere.
Apple's acolytes worships in line at the Apple Store, with credit cards in hand.
I'm sure AI feels it's being helpful with this post, but it really just makes Apple look laughable.
Until Cook decides it finally time to go "thermonuclear" Apple is going to have it's ass handed to it.
No, it actually makes AppleInsider look bad. Mac sales declined in the same quarter Windows 8 debut. So? Correlation does not equate to causation. AppleInsider is a source of noise, not elucidation. Woe unto me for expecting them to spell check their articles like a pro site.
Probably the worst line they included was some unattributed claim that Apple has lost it's "cool factor," however that is unscientifically measured. Who said that? Got a citation? Or is AppleInsider just throwing sticks at Apple to pad an otherwise uneventful two-line article about Apple releasing some press release?
Comments
What's so wrong with Apple being a little bit more open? A couple weeks ago The Verge published an indepth report on design at Google. I believe the piece was entitled Larry Page's design revolution at Google. There were quotes from Google employees in the piece. Essentially it was good PR for Google's UI/App design. And right now the meme in the tech press and broader media is that Google and Microsoft are running laps around Apple in terms of software design. I understand that Apple can't respond to all the negativity out there but I think they could show their brand a little bit more love. Especially when Samsung is spending $12B+ in marketing and advertising.
Proof that Google pays anyone needed.
Exactly. If anyone's getting paid it's those guys.
Quote:
Originally Posted by Rogifan
What's so wrong with Apple being a little bit more open? A couple weeks ago The Verge published an indepth report on design at Google. I believe the piece was entitled Larry Page's design revolution at Google. There were quotes from Google employees in the piece. Essentially it was good PR for Google's UI/App design. And right now the meme in the tech press and broader media is that Google and Microsoft are running laps around Apple in terms of software design. I understand that Apple can't respond to all the negativity out there but I think they could show their brand a little bit more love. Especially when Samsung is spending $12B+ in marketing and advertising.
You've watched that video then? Were you surprised to hear the comment that a lot of Google employees carry iPhones at work, which Google actually encourages?
Quote:
Originally Posted by Gatorguy
Citation? I've not seen any reputable source claim that. With that said, who do you think are the Google-friendly equivalents of Walt Mossberg, Siegler, David Pogue or Gruber?
I think he's talking about people like you.
This is nonsense. A $250B drop in market cap deserves more than tepid, vapid press releases.
Cook needs to up his game in communicating with investors. To get out there and aggressively confront wealth destruction on such a massive based on FUD has to surely command his attention and be an important part of his job!? I wonder, is the BoD not pressuring him to do/say something?
I am quite stunned -- and deeply disappointed -- by the silence from Apple's top management.
So you're going on record that any or all of these guys are paid by Apple? Your reputation is at stake.
I didn't make a claim that they're getting paid. Reputation intact.
I'm sure AI feels it's being helpful with this post, but it really just makes Apple look laughable.
Until Cook decides it finally time to go "thermonuclear" Apple is going to have it's ass handed to it.
Quote:
Originally Posted by isaidso
I'm sure AI feels it's being helpful with this post, but it really just makes Apple look laughable.
Until Cook decides it finally time to go "thermonuclear" Apple is going to have it's ass handed to it.
Who is exactly "handing Apple's ass" to it? I'm curious, since the company posted the best revenue/profit/sales in its history last quarter? This myth of Apple stumbling is hilarious. iPhone sales have never been higher, and it sells more than any other phone on the planet. iPad domination is just increasing. All the company's metrics are up. Yes, except for the stock. But that is completely disconnected from performance, and is based on nothing but random emotional sentiment.
There's nothing in that press release list that is "laughable", they're all pretty major stories. Major appstore milestone, quarterly earnings results, new product release, iOS update.. I don't see anything that shouldn't be there.
As for marketing, I'm glad that Apple is one of the few large companies that actually seems to spend money responsibly, and decides against throwing shitloads of money down the toilet for a superbowl ad.
Apple always has a press release for major iOS updates. When the release is tied to a product, it gets rolled into the product press release, but when they release a new one alone it gets its own press release. Obviously 6, 5.1 and 5 were tied to products. So the last one was 4.3:
http://www.apple.com/pr/library/2011/03/02Apple-Introduces-iOS-4-3.html
The only interesting aspect of 6.1 was it had so few new features. Maybe it'd didn't seem worthy of a press release but it's not unusual behaviour.
Quote:
Originally Posted by anantksundaram
This is nonsense. A $250B drop in market cap deserves more than tepid, vapid press releases.
Cook needs to up his game in communicating with investors. To get out there and aggressively confront wealth destruction on such a massive based on FUD has to surely command his attention and be an important part of his job!? I wonder, is the BoD not pressuring him to do/say something?
I am quite stunned -- and deeply disappointed -- by the silence from Apple's top management.
Agreed. Wouldn't hurt to let other executives get time with the press either. In 2011 and 2012 Jony Ive spoke at British design/business conferences yet Apple PR wouldn't allow his remarks to be made public. Last year he was interviewed at a British business summit around the time of the Olympics. Video of the event was broadcast live online, except for Ive's bit. While he was being interviewed the live stream was taken offline,
I think Apple could afford to be a bit more open, especially when you have other companies putting more emphasis on Apple's bread and butter - design. When Microsoft introduced the Surface they spent most of the keynote focusing on the design of the product. Google obviously is putting a lot more focus on software design and doesn't mind telling the world about it. And surprise, surprise, the media meme out there is that Google has surpassed Apple in Software/UI design.
if I was Cook and the SVP's I'd be pissed with the perception out there that Apple is screwed without Steve. I'd want to do everything possible to prove that Apple's success wasn't all down to Steve. Being closed off may have worked when Apple really was the underdog, but I don't think it does anymore. I mean look at all the product leaks last year alone. Being so secretive is getting harder and harder to do.
Quote:
Originally Posted by stelligent
So does Apple. In fact, there are more dedicated Apple-friendly blogs.
what blog is Apple-friendly nowadays? Gimme a break even Macrumors is filled with Android fanatics.
I wish Apple would just spent a few billion dollars in marketing to counter the plethora of BS ads by Samsung. The latter's ads are an assault to my senses.
Quote:
Originally Posted by isaidso
I'm sure AI feels it's being helpful with this post, but it really just makes Apple look laughable.
Until Cook decides it finally time to go "thermonuclear" Apple is going to have it's ass handed to it.
Actually at the moment Apple is only in courts with Samsung. Cook has pretty much stopped the whole litigation thing. The whole predicament of Apple has NOTHING to do with the thermonuclear. Apple haters just use it as an excuse to legitimize their irrational hatred for Apple.
Quote:
Originally Posted by Rogifan
What's so wrong with Apple being a little bit more open? A couple weeks ago The Verge published an indepth report on design at Google. I believe the piece was entitled Larry Page's design revolution at Google. There were quotes from Google employees in the piece. Essentially it was good PR for Google's UI/App design. And right now the meme in the tech press and broader media is that Google and Microsoft are running laps around Apple in terms of software design. I understand that Apple can't respond to all the negativity out there but I think they could show their brand a little bit more love. Especially when Samsung is spending $12B+ in marketing and advertising.
Gimme a break. That article was a like flame to the legions of Android/Google/Samsung moths who search the web for everything proGoogle and Samsung and anti Apple. It doesnt matter how Apple does it will never change their opinions. The best way to deal with those is to do more of what they hate. Apple should spend more $$$ on marketing their products evreywhere to really rub it in their faces.
Those religions' acolytes worship their idols online in forums and the blogosphere.
Apple's acolytes worships in line at the Apple Store, with credit cards in hand.
A couple of lame press releases is not what's needed to push back against the FUD.
No, it actually makes AppleInsider look bad. Mac sales declined in the same quarter Windows 8 debut. So? Correlation does not equate to causation. AppleInsider is a source of noise, not elucidation. Woe unto me for expecting them to spell check their articles like a pro site.
Probably the worst line they included was some unattributed claim that Apple has lost it's "cool factor," however that is unscientifically measured. Who said that? Got a citation? Or is AppleInsider just throwing sticks at Apple to pad an otherwise uneventful two-line article about Apple releasing some press release?
Macrumors is not a blog. Daringfireball is.