"Data from Counterpoint Research shows that by the end of the fourth quarter of 2012, Apple's iPhone accounted for 16 percent of the entire Japanese mobile phone market, feature phones included, which helped the company take an annual share of 15 percent for the year. As noted by The Next Web, Counterpoint's study accounted for all handsets, both smartphones and feature phones.
The report found traditional top-sellers Sharp and Fujitsu behind Apple for the first time, with each taking a 14 percent share of the market. Sharp, which has been battling financial difficulties over the past quarters, had previously been Japan's number one cell phone manufacturer for six years running.
Contributing to Apple's success was heavy promotion of the iPhone 5 from carriersSoftbank and KDDI in an attempt to set themselves apart from market-leading telecom DoCoMo, the firm said. The campaign yielded interesting results, as DoCoMo countered the iPhone with foreign smartphone offerings. By the end of the fourth quarter, Apple, Samsung and LG took up half of the market, while Chinese brands also saw booming sales."
Sharp 14% + Fujitsu 14% + Apple 16% = 44%
50% = Apple 16% + 34% (Samsung + LG. 34% divided by 2 is 17% And this number is just averaging the 2.)
Which leaves the rest at 22%.
SO:
Apple 16%
Sharp 14%
Fujitsu 14%
LG 17%
Samsung 17%
China combined 22%
TOTAL 100%
So how did Apple became top spot at 16% when LG or Samsung is 17% or better?
The answer is that the story quotes data for two different time frames. Some of the numbers account for the whole calendar year, while other numbers only talk about the most recent quarter. Read it very closely, and you'll see where your discrepency came from.
Comments
Quote:
Originally Posted by jungmark
Yup, it just leveled the playing field with other vendors.
Hmmm ...
http://online.wsj.com/article/SB122143317323034023.html
Cheers
Quote:
Originally Posted by minicapt
Hmmm ...
http://online.wsj.com/article/SB122143317323034023.html
Cheers
You do know that's a Sep 2008 article, right?! :-[
Quote:
Originally Posted by bleh1234
The math don't make sense.
"Data from Counterpoint Research shows that by the end of the fourth quarter of 2012, Apple's iPhone accounted for 16 percent of the entire Japanese mobile phone market, feature phones included, which helped the company take an annual share of 15 percent for the year. As noted by The Next Web, Counterpoint's study accounted for all handsets, both smartphones and feature phones.
The report found traditional top-sellers Sharp and Fujitsu behind Apple for the first time, with each taking a 14 percent share of the market. Sharp, which has been battling financial difficulties over the past quarters, had previously been Japan's number one cell phone manufacturer for six years running.
Contributing to Apple's success was heavy promotion of the iPhone 5 from carriersSoftbank and KDDI in an attempt to set themselves apart from market-leading telecom DoCoMo, the firm said. The campaign yielded interesting results, as DoCoMo countered the iPhone with foreign smartphone offerings. By the end of the fourth quarter, Apple, Samsung and LG took up half of the market, while Chinese brands also saw booming sales."
Sharp 14% + Fujitsu 14% + Apple 16% = 44%
50% = Apple 16% + 34% (Samsung + LG. 34% divided by 2 is 17% And this number is just averaging the 2.)
Which leaves the rest at 22%.
SO:
Apple 16%
Sharp 14%
Fujitsu 14%
LG 17%
Samsung 17%
China combined 22%
TOTAL 100%
So how did Apple became top spot at 16% when LG or Samsung is 17% or better?
The answer is that the story quotes data for two different time frames. Some of the numbers account for the whole calendar year, while other numbers only talk about the most recent quarter. Read it very closely, and you'll see where your discrepency came from.