The grandaddy of Nav Data is Nokia L &C (formerly Navteq). Their map is has the richest density on the market. Everyone who has become a player has used this map in one form or another. Yes, even Google. The new kids on the block are scrambling for a place in the market. Why are they in such a frenzy? The connected vehicle market. This concept is here and it's growing fast. Microsoft, Google, and Apple will all stake a claim. Microsoft already has a foothold at Ford. Google has the autonomous vehicle but they can't manufacture cars. They are forwarding this concept because with their business model, you have to put advertising in front of the operator and passengers to generate revenue. National transportation safety officials have stated publicly that the Google model will not be acceptable because of the distraction to the driver. Thus, we see the Google cars that take it a step beyond the connected vehicle to the fully autonomous car.
So, where does Apple stand in this contest. Apple Maps was the first sign that one of the next new blockbuster iProducts on the horizon was going to come in the form of your car's dashboard. Safety officials are already praising the Siri Eyes Free. Mini Cooper has an iPhone interface to the dash. Chevrolet just introduced Siri buttons on the steering wheels of several models. Apple is going to be a major player in this realm. They just need to get more depth in the data behind Apple Maps. The reason Apple will catch up quickly is that their economic model doesn't need to generate revenue through adds. If Apple wanted to make Maps a world class app, they could just cut a deal with Nokia L & C for data and that would give them the depth and density that would go toe to toe with Google.
This is an exciting new market and Apple is well positioned to have an impact. Only time will tell if they can create a dominate product for the connected vehicle market like the iPhone and iPad.
Comments
Let me bring some perspective.
The grandaddy of Nav Data is Nokia L &C (formerly Navteq). Their map is has the richest density on the market. Everyone who has become a player has used this map in one form or another. Yes, even Google. The new kids on the block are scrambling for a place in the market. Why are they in such a frenzy? The connected vehicle market. This concept is here and it's growing fast. Microsoft, Google, and Apple will all stake a claim. Microsoft already has a foothold at Ford. Google has the autonomous vehicle but they can't manufacture cars. They are forwarding this concept because with their business model, you have to put advertising in front of the operator and passengers to generate revenue. National transportation safety officials have stated publicly that the Google model will not be acceptable because of the distraction to the driver. Thus, we see the Google cars that take it a step beyond the connected vehicle to the fully autonomous car.
So, where does Apple stand in this contest. Apple Maps was the first sign that one of the next new blockbuster iProducts on the horizon was going to come in the form of your car's dashboard. Safety officials are already praising the Siri Eyes Free. Mini Cooper has an iPhone interface to the dash. Chevrolet just introduced Siri buttons on the steering wheels of several models. Apple is going to be a major player in this realm. They just need to get more depth in the data behind Apple Maps. The reason Apple will catch up quickly is that their economic model doesn't need to generate revenue through adds. If Apple wanted to make Maps a world class app, they could just cut a deal with Nokia L & C for data and that would give them the depth and density that would go toe to toe with Google.
This is an exciting new market and Apple is well positioned to have an impact. Only time will tell if they can create a dominate product for the connected vehicle market like the iPhone and iPad.
Originally Posted by mstone
Please inform me with links to verifiable research data. I'm aware of BMW and Mercedes auto braking systems but those are not auto driving systems
What? Google. Have you not heard they've sort of built legal self-driving cars now? They're going around Nevada and California right now.