If HTC is mid-way or further down the list, the problem lies with HTC, not consumers, not advertising, not marketing, and so on.
If you've got a great product, in this market its quality and what lies behind it will speak for itself. You can market the living hell out of a turd, but it's still a turd whose on-the-ground experience will still kill its chances.
The only proviso to all this, is that as the top players become more entrenched and (in the case of Apple) *better* at fleshing out their ecosystem and differentiating their product, challengers and aspirants to that top position in the Consumer Satisfaction metrics will need to bring that much more to the table, that much earlier. In short, the likes of Microsoft and Blackberry, for instance, will need to change the game once more in order to get any appreciable traction. Windows Phone brought nothing substantial to the table in 2010, and still brings nothing substantial to the table today. It's merely an *adequate* also-ran. Hence, the platform isn't gaining any traction, and which is, in the opinion of a good friend of mine who is spearheading Wal-Mart's mobile initiative here in Canada, "pretty much dead."
Apple has already captured the Premium end of the market (and more than that, to boot), while Android has taken care of the Universal Licensing segment. There's not much room left for anyone else unless they turn the game on its head and can see the effort through over the long-term. As for OEMs, Apple is its own competition currently, while Android OEMs are left to battle it out for what seems to be a distant second from Samsung.
Comments
They do have phones on other carriers.
They have but people are just not buying.
It all comes down to Consumer Satisfaction.
If HTC is mid-way or further down the list, the problem lies with HTC, not consumers, not advertising, not marketing, and so on.
If you've got a great product, in this market its quality and what lies behind it will speak for itself. You can market the living hell out of a turd, but it's still a turd whose on-the-ground experience will still kill its chances.
The only proviso to all this, is that as the top players become more entrenched and (in the case of Apple) *better* at fleshing out their ecosystem and differentiating their product, challengers and aspirants to that top position in the Consumer Satisfaction metrics will need to bring that much more to the table, that much earlier. In short, the likes of Microsoft and Blackberry, for instance, will need to change the game once more in order to get any appreciable traction. Windows Phone brought nothing substantial to the table in 2010, and still brings nothing substantial to the table today. It's merely an *adequate* also-ran. Hence, the platform isn't gaining any traction, and which is, in the opinion of a good friend of mine who is spearheading Wal-Mart's mobile initiative here in Canada, "pretty much dead."
Apple has already captured the Premium end of the market (and more than that, to boot), while Android has taken care of the Universal Licensing segment. There's not much room left for anyone else unless they turn the game on its head and can see the effort through over the long-term. As for OEMs, Apple is its own competition currently, while Android OEMs are left to battle it out for what seems to be a distant second from Samsung.
Facebook: "Hey kids! We're looking for a hardware partner for Facebook Home!"
Samsung: "Get lost. The only brands we care about are 'Samsung' and 'Galaxy.' Just ask Google."
HTC: "Thank the Gods. Maybe Facebook will be our savior in mobile."
LG: "Dang. HTC got the Facebook Home deal. Let's start working on that mobile exit strategy."
Microsoft: "Zuck, listen man, we'll pay you $5 billion to port 'Facebook Home' into 'FacePhone Windows' on our Nokias. $6 billlion?"
BlackBerry: "Face what?"
Quote:
Originally Posted by SockRolid
Facebook: "Hey kids! We're looking for a hardware partner for Facebook Home!"
Samsung: "Get lost. The only brands we care about are 'Samsung' and 'Galaxy.' Just ask Google."
HTC: "Thank the Gods. Maybe Facebook will be our savior in mobile."
LG: "Dang. HTC got the Facebook Home deal. Let's start working on that mobile exit strategy."
Microsoft: "Zuck, listen man, we'll pay you $5 billion to port 'Facebook Home' into 'FacePhone Windows' on our Nokias. $6 billlion?"
BlackBerry: "Face what?"
Home will be available for Samsung phones on April 12. Facebook also has a program to add other phones. Looks like you missed the memo.