Apple's iPad expands lead in tablet use at the expense of Amazon, Android, Microsoft Surface

Posted:
in iPad edited January 2014
The release of the iPad three years ago has had a brutal impact on conventional PC sales, but new data on tablet use shows that Apple is not just fending off tablet competitors, it's advancing on them.


Source: Chitika


Apple's iPads now account for 81.9 percent of U.S. and Canadian tablet web traffic, according to a report by online advertiser Chitika. That's the first increase the firm has reported since December.

Apple reverses iPad's slight decline

Last month, Chitika reported a slight monthly decline of half of one percentage point, from 81 percent to 80.5, in the iPad's web traffic share (shown below).

Chitika


Amazon's Kindle Fire, Samsung's Galaxy Tab, Google-branded Nexus tablets and the Microsoft Surface all reported slight increases from December through February, making Apple's February dip appear part of a trend toward a more competitive tablet market.

However, Apple's March increase of 1.4 percentage points reversed things, and now Chitika is reporting that tablet use by Amazon, Samsung, Google and Microsoft are all essentially flat or slightly lower.

Apple increased its iPad lead by more than the Surface, Xoom, Nexus, Kindle Fire and all of Samsung's Galaxy tablets combined.

Microsoft's beleaguered Surface is being used at the same rate as Motorola's failed Xoom. Together, the two share less than one percentage point.

Are discounted iPad refurbs to blame?

Chitika noted that iPad growth "may be partially due to Apple offering refurbished iPads at a discount beginning in mid-March, 2013," reinforcing the reality that Apple continues to sell its products at a price premium, giving it room to reduce prices to increase its share.

Chitika's report is based on the network's 300 million ad impressions involving over 100,000 users visiting 250,000 websites. Because it measures the activity of real world users, it does not closely reflect the "shipment" reports compiled by market research firms who compare retail channel tablet inventory with Apple's iPad sales.

Instead, it highlights which tablet devices are actually being used to access various websites, providing what appears to be a more accurate picture of the actual tablet market.
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Comments

  • Reply 1 of 28
    tallest skiltallest skil Posts: 43,388member


    EXPANDS the lead? Expands. Expands the lead.


     


    How can these people even try to defend their FUDmongering?! image






    Are discounted iPad refurbs to blame?




     


    That's not really 'blame', is it?

  • Reply 2 of 28
    apple ][apple ][ Posts: 9,233member


    I can believe it.


     


    The iPad is just killing everything else out there, and it's been doing so since day one.


     


    I still think that somebody has to be batshit insane to buy any other tablet. Either that or they are extremely poor, in which case, they probably shouldn't be buying any tablet at all. Other things, like food and shoes on their feet should be more of a priority, in my humble opinion. The entry price of $329 (or even cheaper, if you can find a good sale like at Walmart or someplace like that) is a damn cheap price to be able to get an iPad and enter the Apple ecosystem. It's the only one that counts and it's where all of the premium apps are being released.


     


    Buying any other tablet besides an iPad is like stocking up on Confederate currency just prior to the civil war.

  • Reply 3 of 28


    Hmmmmmmm, surprised by these Surface numbers.

  • Reply 4 of 28
    SpamSandwichSpamSandwich Posts: 33,407member


    Are the owners of AI also owners of Apple stock? If so, I think reporting here has been fatally compromised.

  • Reply 5 of 28
    tjwaltjwal Posts: 404member

    Quote:

    Originally Posted by Apple ][ View Post


     


    I still think that somebody has to be batshit insane to buy any other tablet. Either that or they are extremely poor, in which case, they probably shouldn't be buying any tablet at all.



    I wouldn't go quite that far but for the average user I'm with you.

  • Reply 6 of 28
    hmmhmm Posts: 3,405member

    Quote:

    Originally Posted by Tallest Skil View Post


    EXPANDS the lead? Expands. Expands the lead.


     


    How can these people even try to defend their FUDmongering?! image


     


    That's not really 'blame', is it?





    I'm not so sure that's really the cause. Obviously they have to be aware of refurbished options to buy one that way, and somehow I doubt they make up a significant percentage of sales.

  • Reply 7 of 28
    apple ][apple ][ Posts: 9,233member

    Quote:

    Originally Posted by SpamSandwich View Post


    Are the owners of AI also owners of Apple stock? If so, I think reporting here has been fatally compromised.



    I don't know if they are or not, but if they were, how do you explain all of the Digitimes stories? Any sane stockholder would not reprint the crap that Digitimes spews.

  • Reply 8 of 28
    lkrupplkrupp Posts: 10,323member

    Quote:

    Originally Posted by Tallest Skil View Post


    EXPANDS the lead? Expands. Expands the lead.


     


    How can these people even try to defend their FUDmongering?! image


     


    That's not really 'blame', is it?



     


    I'm sure we will hear shortly form the usual suspects explaining that this is flawed, or greatly misinterpreted data. Don't we always hear from them anyway?

  • Reply 9 of 28
    A lot of good news about Apple today, ad sales, iPad use, Verizon activation; but the stock will continue to go down.
  • Reply 10 of 28
    tallest skiltallest skil Posts: 43,388member


    Originally Posted by lkrupp View Post

    I'm sure we will hear shortly form the usual suspects explaining that this is flawed, or greatly misinterpreted data. Don't we always hear from them anyway?


     


    "Chitika is an iOS service and so of course there will be more iPads DUH" image

  • Reply 11 of 28
    lkrupplkrupp Posts: 10,323member

    Quote:

    Originally Posted by SpamSandwich View Post


    Are the owners of AI also owners of Apple stock? If so, I think reporting here has been fatally compromised.



     


    Why is something fatally compromised because it is at odds with someone else's personal bias. AI tends to report positive things about Apple when the rest of the world is hell bent on denigrating the accomplishments of the company. Are you saying AI must follow suit in order to be credible?


     


    I wish you would explain your comment because it really doesn't make any sense.

  • Reply 12 of 28
    lkrupplkrupp Posts: 10,323member

    Quote:

    Originally Posted by TheUnfetteredMind View Post


    Hmmmmmmm, surprised by these Surface numbers.



     


    Why? Because the nerds declared Surface to be the great iPad killer and it hasn't worked out?

  • Reply 13 of 28
    chris_cachris_ca Posts: 2,543member

    Quote:

    Originally Posted by lkrupp View Post


     


    Why? Because the nerds declared Surface to be the great iPad killer and it hasn't worked out?



    Click, clickety click, click...


     


     


     


    chirp..

  • Reply 14 of 28
    apple ][apple ][ Posts: 9,233member

    Quote:

    Originally Posted by lkrupp View Post


     


    Why? Because the nerds declared Surface to be the great iPad killer and it hasn't worked out?



    I'm surprised that any rational person thought that it would do well in the first place. Just about everybody with a clue knew that it was DOA.

  • Reply 15 of 28
    minicaptminicapt Posts: 219member

    Quote:

    Originally Posted by lkrupp View Post


     


    Why is something fatally compromised because it is at odds with someone else's personal bias. AI tends to report positive things about Apple when the rest of the world is hell bent on denigrating the accomplishments of the company. Are you saying AI must follow suit in order to be credible?


     


    I wish you would explain your comment because it really doesn't make any sense.



    A worker should be worthy of his hire.


     


    Cheers


  • Reply 16 of 28
    apple ][ wrote: »
    I can believe it.

    The iPad is just killing everything else out there, and it's been doing so since day one.

    I still think that somebody has to be batshit insane to buy any other tablet. Either that or they are extremely poor, in which case, they probably shouldn't be buying any tablet at all. Other things, like food and shoes on their feet should be more of a priority, in my humble opinion. The entry price of $329 (or even cheaper, if you can find a good sale like at Walmart or someplace like that) is a damn cheap price to be able to get an iPad and enter the Apple ecosystem. It's the only one that counts and it's where all of the premium apps are being released.

    Buying any other tablet besides an iPad is like stocking up on Confederate currency just prior to the civil war.
    Yea I agree with u 200 percent. I don't know why on earth anyone would want to buy a POS android device. I'm kinda poor but I know better not purchase a non apple tablet. All my iOS devices came from hard earned money.
  • Reply 17 of 28
    tzeshantzeshan Posts: 2,351member

    Quote:

    Originally Posted by Apple ][ View Post


    I can believe it.


     


    The iPad is just killing everything else out there, and it's been doing so since day one.


     


    I still think that somebody has to be batshit insane to buy any other tablet. Either that or they are extremely poor, in which case, they probably shouldn't be buying any tablet at all. Other things, like food and shoes on their feet should be more of a priority, in my humble opinion. The entry price of $329 (or even cheaper, if you can find a good sale like at Walmart or someplace like that) is a damn cheap price to be able to get an iPad and enter the Apple ecosystem. It's the only one that counts and it's where all of the premium apps are being released.


     


    Buying any other tablet besides an iPad is like stocking up on Confederate currency just prior to the civil war.





    This is like IBM PC vs Macintosh in the 80s.  A lot of consumers were lured into buying an IBM PC clone because of cheapness.  After that they put it into the closet for months.  Then some family member or friend or coworker showed them to steal software from another PC. 

  • Reply 18 of 28
    jungmarkjungmark Posts: 6,924member
    I'm sure WS will spin this negatively: iPad fails to capture 103% of market.
  • Reply 19 of 28
    christophbchristophb Posts: 1,482member
    EXPANDS the lead? Expands. Expands the lead.

    How can these people even try to defend their FUDmongering?! :lol:

    That's not really 'blame', is it?

    Clearly Apple should be just junking those as surely their competition is doing the same¿. Reckon a person would have to actually buy their junk then return it for there to be refurb stock. I guess I answered my own non-question.
  • Reply 20 of 28
    But, but but . . . all those shipments of Android tablets and, and, and . . . the analysts keep saying that Android is killing iOS. Web usage statistics aren't a real metric for OWNERSHIP. Android devices are keeping dust of of store shelves and being kept in drawers in homes where they are saving them for a 'good' use like propping up seat cushions on saggy couches and holding doors open on windy days.
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