Apple's latest TV ad focuses on the iPhone 5's camera
Apple on Thursday aired its newest TV commercial for the iPhone, with the spot straying from the tone set by the company's most recent iPhone and iPad ads, which highlighted the bevy of apps available for iOS.
The commercial, titled "Photos Every Day," marks the return to a focus on hardware last seen in September when the iPhone 5 first launched.
Unlike those commercials, which had a humorous tone and playful music, the latest iPhone spot, which shows people using the smartphone's camera, has a more "dramatic" feel. The newest ad is also a departure from the latest app-centric campaign touting the hundreds of thousands of apps available across all iOS devices.
Only one line of dialogue makes its way into the ad, with the narrator saying at the end of the one-minute long spot, "Everyday, more photos are taken with the iPhone than any other camera."
The commercial, titled "Photos Every Day," marks the return to a focus on hardware last seen in September when the iPhone 5 first launched.
Unlike those commercials, which had a humorous tone and playful music, the latest iPhone spot, which shows people using the smartphone's camera, has a more "dramatic" feel. The newest ad is also a departure from the latest app-centric campaign touting the hundreds of thousands of apps available across all iOS devices.
Only one line of dialogue makes its way into the ad, with the narrator saying at the end of the one-minute long spot, "Everyday, more photos are taken with the iPhone than any other camera."
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Edit: And another thing, The ad shows how the size and non-curvy shape of the phone helps you take better pictures in active situations. IPhones have squared-off edges to make them more like little flat cameras.
In obvious contrast to the monster slippery phones of a certain other company which could never make this commercial.
This story really belongs on AI's front page.
This the best I could find of where the music came from. Not an official song but this is the composer: http://robsimonsen.com/projects/ads/new-apple/
Quote:
Originally Posted by AppleInsider
Apple on Thursday aired its newest TV commercial for the iPhone, with the spot straying from the tone set by the company's most recent iPhone and iPad ads, which highlighted the bevy of apps available for iOS.
The commercial, titled "Photos Every Day," marks the return to a focus on hardware last seen in September when the iPhone 5 first launched.
Unlike those commercials, which had a humorous tone and playful music, the latest iPhone spot, which shows people using the smartphone's camera, has a more "dramatic" feel. The newest ad is also a departure from the latest app-centric campaign touting the hundreds of thousands of apps available across all iOS devices.
Only one line of dialogue makes its way into the ad, with the narrator saying at the end of the one-minute long spot, "Everyday, more photos are taken with the iPhone than any other camera."
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