Microsoft Windows Phone commercial mocks Apple-Samsung wars to promote Nokia Lumia

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  • Reply 41 of 90
    Just another Microsoft ad that tells you NOTHING about their product! Perhaps that's because there's really nothing to tell. Kinda makes you wonder why the only ads Samsung and Microsoft can do make fun of the iPhone, whereas the iPhone ads actually demonstrate the advantages of having one.
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  • Reply 42 of 90

    Quote:

    Originally Posted by digitalclips View Post





    I wasn't being serious, simply making a reference to the mock funeral Microsoft staff had for the iPhone at its launch ... it would, if Apple staff did do such stupid stunt , be forgivable and payback ... well that was I had hoped my post would be read as meaning ...


    I really didn't think you were serious, but your post reminded me of the black bus full of RIMM flash mobs at the Austrailian Apple stores a year ago. That, and the mock funeral Microsoft staff did was soooo poorly done it made me roll my eyes (and I don't roll my eyes).

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  • Reply 43 of 90
    gwmacgwmac Posts: 1,830member
    I haven't even read the comments here but watched the ad. It is hilarious. Very clever and should get a lot of attention. Funny because it is true.
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  • Reply 44 of 90
    jdsonicejdsonice Posts: 156member
    I think it is too late for MS to really succeed in the smartphone market. But them MS has a lot of money and little brains. Who knows.
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  • Reply 45 of 90


    I'll never switch to a Windows phone. Having said that, kudos to Microsoft for making a hilarious commercial. 

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  • Reply 46 of 90
    evilutionevilution Posts: 1,399member

    Quote:

    Originally Posted by AppleFanPro View Post


    I'll never switch to a Windows phone. Having said that, kudos to Microsoft for making a hilarious commercial. 



    Why do people keep saying it's a MS advert?


     


    It's Nokia, just because it's a windows phone doesn't mean it's MS.


     


    Good advert, would never buy one though.

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  • Reply 47 of 90
    gwmacgwmac Posts: 1,830member

    Quote:

    Originally Posted by Evilution View Post


    Why do people keep saying it's a MS advert?


     


    It's Nokia, just because it's a windows phone doesn't mean it's MS.


     


    Good advert, would never buy one though.



    I think this as was paid for by Microsoft. Look at the very end of the ad. Plus, the title of this article seems to suggest it is a Microsoft ad to promote Nokia phones. I think that was part of their arrangement with Nokia to help pay for advertising in exchange for adopting Windows exclusively. 

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  • Reply 48 of 90
    lkrupplkrupp Posts: 10,557member


    Just change a few things and this could be an ad for  the AI forums!

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  • Reply 49 of 90
    nikon133nikon133 Posts: 2,600member
    Just another Microsoft ad that tells you NOTHING about their product! Perhaps that's because there's really nothing to tell. Kinda makes you wonder why the only ads Samsung and Microsoft can do make fun of the iPhone, whereas the iPhone ads actually demonstrate the advantages of having one.

    Worked well for Samsung, though.
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  • Reply 50 of 90
    nikon133nikon133 Posts: 2,600member
    Trust me. Ballmer would kill to have loyal phone and tablet customers like Apple enjoys. Microsoft must have been shocked at how fast they lost relevance in the smart phone market (Windows CE), and how few people came back to Windows phones when Nokia came out with them. The big bully on the block didn't realize that people were nice to him, but not because they liked him...



    This ad was entertaining but seriously I doubt it will cause Apple or Samsung fans to switch... the best it may do is draw some people that have never owned a smart phone to take a look at the Nokia. 

    The thing that Nokia and Samsung lack in their advertising is no one is ever shown using the phone to do anything actually useful that normal people would see as super-helpful. That's all that Apple does in their ads.

    That is not completely true. They were showing couple of adds with celebrities' WP8 phones and apps they like and use. They were also showing adds with camera tech - some real, some fake. My issue with their advertising right now is that it is a bit all over the place, which fails to establish devices' image, IMHO.
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  • Reply 51 of 90
    hjbhjb Posts: 278member

    Quote:

    Originally Posted by sog35 View Post



    Great Ad. My take away? The Iphone is so much better looking than the S3


     


    Agree that it looks like a iPhone 5 ad and it looks much better than S3 and Note.  


     


    Besides, you would not normally see them without cases.  They are all ugly.

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  • Reply 52 of 90
    john.bjohn.b Posts: 2,742member

    Quote:

    Originally Posted by Evilution View Post




    Quote:

    Originally Posted by AppleFanPro View Post


    I'll never switch to a Windows phone. Having said that, kudos to Microsoft for making a hilarious commercial. 



     


    Why do people keep saying it's a MS advert?


     


    It's Nokia, just because it's a windows phone doesn't mean it's MS.


     


    Good advert, would never buy one though.



     


    Isn't Nokia's CEO a Microsoftie?


     


    Edit:  Yup, he sure is

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  • Reply 53 of 90
    nikon133nikon133 Posts: 2,600member
    Of course that they all still committing a big mistake about stereotyping iOS users as fanatics. While millions buy the iPhone for status, the best costumers are the ones that use it to get work done. EVERYONE that buys a galaxy S only do it because of ads. The phone is mid range at best, be it on build quality, screen or "work-ready" features and the ecosystem is very very low-end.

    Is the Lumia different? It just looks like a a different toy, it won't look good to a serious smartphone user that already has an iPhone.

    Like most generalizations, this is not true. I am iPhone user since 2009 and I am looking at Lumia 920. My iPhone still serves me well so I'm not desperate to replace it, thus I might wait second half of this year to check iPhone 5s and new Lumias, so while my switch is not set in stone, it is very likely.

    Rest of your post... our bosses use iPhones and our senior and system engineers use S3. Bosses are also with tech background, and they all use their phones (work related) almost identically - emails, phone,calendar, texting, ConnectWise client (crappy on both platforms), browsing. Both platforms are performing equally well for us - that is, extremely well - as we have good IT infrastructure and basically zero downtime with our internal services. One slight advantage of S3, as observed - while resolutions are comparable, larger screen makes S3 a bit less claustrophobic in web browsing primarily, but some other tasks as well.
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  • Reply 54 of 90
    nikon133nikon133 Posts: 2,600member
    drblank wrote: »
    Good ad, too bad the product they are selling is a piece of junk with no decent apps available.   That's why Windows phone users can say much, no one uses them.

    Hahahhahaha.

    Looking at first couple of quarters Apple had with iPhone sale figures, I'd say Nokia is not doing too bad. On the contrary, when one consider how much tougher competition is nowadays.

    Also things like Engadget's Readers Choice shouldn't be taken too lightly (and I believe smart people at Apple and Google don't). While number of voters is limited, it is higher than I expected, and looking at other categories, it doesn't look like Engadget readers have dominant anti-Apple feelings, which makes this poll a good (albeit not definite) probe into customers' taste.

    http://www.engadget.com/2013/02/06/vote-for-the-2012-engadget-awards/

    A lot of people will let their bias blind them. Such people who laughed when iPhone was released. Such people who laughed when first Android phones were released. Or iPad, or Android tablets. I don't think many of them still laugh, and those who do might have their heads checked. I believe that Nokia - and whole Windows Phone platform - can repeat this and become serious player. I'm not talking about world dominance crap, I'm talking about 3 horse race. Or maybe even 4. I think WP8 has it's beachhead, I'm not sure about new Blackberry yet.
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  • Reply 55 of 90
    jakebjakeb Posts: 563member
    Well played Nokia. If anything, it makes Samsung look sillier the next time they run an Apple-people-are-dumb ad. Apple hasn't publicly acknowledged the competition since the pc/Mac ads.
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  • Reply 56 of 90
    bb24bb24 Posts: 1member
    Was that opening line by the minister, "I am delighted..." supposed to be a spin off on a Tim Cook opening line from an Apple event? If so...Well Done. Not going to by a Nokia, but Well Done!
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  • Reply 57 of 90
    rkevwillrkevwill Posts: 224member


    Yeah, I like that ad. Funny, and interesting. I'm an apple guy, and I have to admit, the part about "switch" was hilarious :)

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  • Reply 58 of 90


    Advertising is successful on only one scale:  how effectively it creates sales.


     


    Good ads point out why you want the product.  Why it's special.  What it does for you. 


     


    Bad ads point out why you don't want the competition. 


     


    Bad ads make you think the commercial is for one product when it's actually for another (I didn't realize it was for Nokia either). 


     


    So, I want a Lumia because then I can avoid fighting with my Apple/Samsung rival? 


     


    Makes zero sense.  The average phone customer is not a reader of apple/android blogs to get the humor in this.  This spot will not move the needle for sales one bit.  I can understand why advertising "creatives" would come up with this but continue to be baffled by marketing/product managers who green-light these concepts and throw business sense out the window.

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  • Reply 59 of 90


    I actually own two of them. After credits, rebates, and free accessories, ATT/Nokia was paying people to take them this past holiday season. I got it as a backup phone... good thing since my daughter's IP5 was stolen, but we'll get her back into another IP5 soon. But the phone hardware is awesome. The OS is refreshing in a weird sense. It's like eating steak/lobster 6 nights a week and on the 7th night you have a hotdog loaded with chili mustard and onions.

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  • Reply 60 of 90
    stop fighting in here too and make a #switch. Windows is the way too go.
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