Apple airs new iPhone ad, continues brilliant 'quiet' TV campaign

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  • Reply 21 of 69
    solipsismxsolipsismx Posts: 19,566member
    nikon133 wrote: »
    It is good ad. Well executed.

    That said, emotional, people ads are hardly new. Telecom NZ had series of them recently, for example, with or without voiceover narration.



    But I guess it is really hard to make completely original ad today, everything being covered multiple times.

    WTF?! You're claiming that eliciting an emotion is unoriginal? That's like saying Picasso wasn't original because man had been painting for over 5000 years. It's not what you do, but how you do it.
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  • Reply 22 of 69
    solipsismxsolipsismx Posts: 19,566member
    poksi wrote: »
    operating device with wet hand while showering.

    The first thing she does is dry off her fingers before touching the display. The drying on the purple towel takes up most of the time in that segment.
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  • Reply 23 of 69
    irelandireland Posts: 17,802member
    iWatch at 0:30.

    No thx.
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  • Reply 24 of 69
    irelandireland Posts: 17,802member
    Without the powerful line at the end the ad would be just another ad. Thankfully, though, it's a powerful statement. I don't like the guy's voice, however. Peter Coyote would have been better, or even someone else. This guy here just has a really uninteresting voice. To me he sounds like someone acting an interesting voice, and badly.

    Actually, James Earl Jones. Yeah!
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  • Reply 25 of 69
    palegolaspalegolas Posts: 1,362member
    I get the feeling this is the "new" Apple led by Jonathan Ive. I though it was beautiful.
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  • Reply 26 of 69
    radster360radster360 Posts: 549member

    Quote:

    Originally Posted by scotia73 View Post



    I never see Galaxy users listen to music via their device. Not really sure what they do with them.


    All they do his ping their picture and contact by barely kissing another Galaxy phone!

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  • Reply 27 of 69
    radster360radster360 Posts: 549member

    Quote:

    Originally Posted by Dickprinter View Post


     


    Quite an astute observation.



    I hope not - It is bit too clunky and chunky!

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  • Reply 28 of 69
    radster360radster360 Posts: 549member

    Quote:

    Originally Posted by Digital_Guy View Post



    During most of this commercial, I had difficulty in identifying what product it was for, or with whom it was associated. It was only at the end that I was able to tell. I am not sure if I can put a finger on exactly what it is, whether it is the message itself, or the tone, but their advertising has changed.


     


    I think you are missing that white back ground! They still have that simplistic and not too loud approach. But like you I also felt some change. Not sure if it is good or bad! Have they changed their ad agency since SJ passed away?

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  • Reply 29 of 69
    Marvinmarvin Posts: 15,585moderator
    slurpy wrote: »
    I find these new ads beautiful. Very classy, human, and even moving. Definitely one of their better campaigns.

    Yeah, these are the kind of ads that are the most powerful for their brand. Nice music and focusing on people rather than products. Very nicely done.
    ascii wrote:
    Competitor ads are currently attacking the iPhone and iPhone users. These ads made iPhone users look like nice people which in turn makes the creators of attack ads look like d*cks.

    They also keep pointing out who the market leader is and failing to explain why they are better. People are using iOS devices more for the web, photos, videos and music. When you see figures like this:

    http://appleinsider.com/articles/13/05/07/apples-ios-widens-lead-over-android-in-us-mobile-web-traffic

    it looks bad for Android but that's even without considering that there are twice the number of Android devices out there. As Tim said:

    "I don’t know what these other tablets are doing? They must be in warehouses or store shelves or maybe someone’s bottom drawer."

    http://techcrunch.com/2012/09/12/the-post-pc-era-apple-announces-steller-ipad-sales-numbers-84m-sold/
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  • Reply 30 of 69
    macfandavemacfandave Posts: 603member


    To me, the photo commercial seems to be a "me-too" type of campaign, not very different from what the competitors produce.


     


    Apple ads have always been distinctive, and I think this campaign is less so, as far as I've seen.

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  • Reply 31 of 69
    jragostajragosta Posts: 10,473member
    scotia73 wrote: »
    I never see Galaxy users listen to music via their device. Not really sure what they do with them.

    They're certainly not upgrading the OS on them.

    Actually, mostly what they do is show them off to their friends to see who has the biggest one. Like 12 year old boys.
    poksi wrote: »
    Insert at 0:17 is failure. It clearly shows situation that Siri can't handle and would be very useful at, whether it was possible or not.

    Not sure where Siri comes into it, but yes, using an iPhone in a steamy bathroom probably isn't a great idea. Similarly, the segment before that shows a ballerina using an iPhone with ear buds. Not very practical.

    Neither of those really detracts from the message, though.
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  • Reply 32 of 69
    flaneurflaneur Posts: 4,526member
    palegolas wrote: »
    I get the feeling this is the "new" Apple led by Jonathan Ive. I though it was beautiful.

    Y'know, you might have something there. With these last two ads, Apple is "selling" (I hate to put it that way, but they're ads) beauty, serenity, fun, even physicality, all the stuff they put in their products like the iPhone.

    Jony, Steve and crew probably set this tone, designing products with peoples' real lives in mind. The ads show that the spirit lives on in the new regime.

    It's a nice thought. I think it also shows that Tim Cook is in on it.
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  • Reply 33 of 69
    flaneurflaneur Posts: 4,526member
    macfandave wrote: »
    To me, the photo commercial seems to be a "me-too" type of campaign, not very different from what the competitors produce.

    Apple ads have always been distinctive, and I think this campaign is less so, as far as I've seen.

    Since I don't watch TV, I can only say that the difference between these last two ads and the Samsung ads I've seen referenced here on AI couldn't be greater.

    Samsung is selling chaos and competitiveness, Apple is selling harmony and togetherness, and a lot of self-realization.

    What similar ads can you point to, or are you just being negative?
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  • Reply 34 of 69
    wisdomseedwisdomseed Posts: 141member
    It's a very nice ad. I wish more ads had that tenor to them. One of the biggest things that come across in both this and the Photo ad, is that while others may compare themselves to Apple, Apple compares itself to no one. Apple knows it is the standard bearer when it comes to its devices and the commercials, in a very understated manner, suggest or insinuate or would it be intimate, as to why.
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  • Reply 35 of 69
    pedromartinspedromartins Posts: 1,333member

    Quote:

    Originally Posted by sog35 View Post


    Another great ad.  While Samsung commercials are constantly bashing iPhone and iPhone users these ads are showing the iPhone as a true LIFE COMPANION.  Something ironically Samsung marketed the S4 to be.



    And lie it or not, that says a lot about the arrogance, stupidity and ignorance of galaxy S users.


     


    All of them are stupid because they bought that phone. It's an universal, undeniable fact. And before the usual suspects came here vomiting saying that you can't define people based on their phones: In this case, yes you can.


     


    There's much better phones at that price range, leagues ahead with the iPhone being the best. It's not a matter of taste here. So they are stupid, bought it because of their arrogance and are ignorant.

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  • Reply 36 of 69
    tallest skiltallest skil Posts: 43,388member


    Originally Posted by chriscaskey View Post

    iWatch at 0:30.


     


    Yep, Apple sure would put an unannounced product in a commercial that airs on national television¡





    Originally Posted by Digital_Guy View Post

    During most of this commercial, I had difficulty in identifying what product it was for, or with whom it was associated. 


     


    You had trouble figuring out what a commercial with white earbuds was about?





    Originally Posted by macFanDave View Post

    To me, the photo commercial seems to be a "me-too" type of campaign, not very different from what the competitors produce.




    What the heck have they been producing that looks at all like that?

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  • Reply 37 of 69
    tkell31tkell31 Posts: 216member

    Quote:

    Originally Posted by pedromartins View Post


    And lie it or not, that says a lot about the arrogance, stupidity and ignorance of galaxy S users.


     


    All of them are stupid because they bought that phone. It's an universal, undeniable fact. And before the usual suspects came here vomiting saying that you can't define people based on their phones: In this case, yes you can.


     


    There's much better phones at that price range, leagues ahead with the iPhone being the best. It's not a matter of taste here. So they are stupid, bought it because of their arrogance and are ignorant.



    Pot meet kettle.  

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  • Reply 38 of 69
    lmaclmac Posts: 218member
    I like these ads, but I would also like to see them challenge the trash talk of the competition as they did in the very successful "I'm a Mac" ads.
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  • Reply 39 of 69
    mj1970mj1970 Posts: 9,002member


    The off-center "iPhone" and apple logo is new. I kinda like it.

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  • Reply 40 of 69
    asciiascii Posts: 5,936member

    Quote:

    Originally Posted by Marvin View Post



    They also keep pointing out who the market leader is and failing to explain why they are better. People are using iOS devices more for the web, photos, videos and music. When you see figures like this:



    http://appleinsider.com/articles/13/05/07/apples-ios-widens-lead-over-android-in-us-mobile-web-traffic



    it looks bad for Android but that's even without considering that there are twice the number of Android devices out there. As Tim said:



    "I don’t know what these other tablets are doing? They must be in warehouses or store shelves or maybe someone’s bottom drawer."



    http://techcrunch.com/2012/09/12/the-post-pc-era-apple-announces-steller-ipad-sales-numbers-84m-sold/


    Like Tim, I also don't understand the disparity between Android sales figures and usage figures. His "bottom drawer" explanation is in some ways a nice guy answer, you have to wonder whether the competitors figures aren't in fact dodgy.

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