Apple promotes 'Campus 2' job creation, economic benefits for Cupertino

Posted:
in General Discussion edited January 2014
Apple on Tuesday published a new report detailing the estimated economic impact its new "Campus 2" headquarters would have on the City of Cupertino and surrounding areas, including the creation of thousands of jobs, as well as a windfall of tax revenue for local governments.

Campus 2


The report was prepared by Keyser Marston Associates for the City of Cupertino, and addresses the economic and financial impacts of Apple's presence within the city. It offers the conclusion that the completion of Apple's so-called "spaceship" campus is "vital to the region."

In particular, the report finds that Apple would add an estimated 7,400 new high-quality jobs as a result of its expanded corporate headquarters. As a result, it's projected that Apple's efforts would increase the revenue of local businesses, and also enhance tax revenues for the City of Cupertino, and other surrounding municipalities.

It's currently estimated that Apple will generate an $8 million net fiscal surplus for the City of Cupertino in fiscal year 2012-2013. The addition of its new campus would increase that annual sum to $11.2 million in net tax revenues.

Campus 2


As for property taxes, Apple's Campus 2 would result in $31.7 million in net new property taxes to all local agencies, $1.7 million of which would go to the City of Cupertino.

Construction of Campus 2 would also create a tax windfall for the city, the study finds. It projects total revenues of $38.1 million collected from Cupertino-related construction sales, taxes and assorted fees.

Apple's Campus 2 plans also call for Apple to fund more than $66 million in public improvements around the facility in the form of one-time investments. These would cover roadways, utilities, bicycle and pedestrian facilities, park land, and more.

Campus 2


Apple has also pledged to contribute $35 million per year to a transportation demand management program. Through this, the company plans to implement its alternative commute program for employees.

"With net annual sales in excess of $156 billion, 16,000 employees currently based in the Cupertino area, and annual purchases from local Silicon Valley-based businesses of $4.6 billion, Apple is a cornerstone of the Silicon Valley economy and of the fiscal resources of the City of Cupertino," the report states in its executive summary.

Apple's new corporate headquarters will be located about a mile east of its current location in Cupertino, Calif. The company plans to migrate about 12,000 workers to the site, but also plans to retain its existing office space at 1 Infinite Loop.

The circular four-story main facility will be one of the largest buildings in the world at 2.8 million square feet. The project earned its "spaceship" moniker from Apple co-founder Steve Jobs himself, who said at a Cupertino City Council meeting that the project would look like one had landed in the city.

Jobs had a hands-on role in designing the facility, and he personally revealed the project at a City Council meeting in June 2011, just months before his death. It was there that he noted the project would be costly due in part to its use of curved glass, and recent estimates have pegged its total budget at $5 billion.

Apple Chief Executive Tim Cook announced in February that his company plans to move to its new "Campus 2" by 2016. That's a year later than the company had originally projected.

Comments

  • Reply 1 of 18
    tallest skiltallest skil Posts: 43,399member


    Wonder what Apple will do with the land on the other side of the Interstate that they own… Maybe they sold it already.

  • Reply 2 of 18


    Cupertino really needs to count its lucky stars that Steve Jobs grew up there.

  • Reply 3 of 18
    chandra69chandra69 Posts: 638member


    What will they call it? Anyname like Infinite Loop?


    I mean... Recursive Loop? ;)  Circular Stack?  image


    spaceship is not good. 

  • Reply 4 of 18
    sflocalsflocal Posts: 4,200member
    And the politicians are already hovering like vultures, waiting to spend all that cash they haven't received yet.
  • Reply 5 of 18
    simtubsimtub Posts: 277member
    It's interesting to know that all the job creation, economic impacts, tax revenues for local governments and overall benefits as stated in the article above all comes down to the success of the next generation of products being churned out by Tim Cook and his A-Team. Really lookin forward to WWDC 2013! I sure hope Apple bring their A game.
  • Reply 6 of 18
    mdriftmeyermdriftmeyer Posts: 7,137member
    I love reading comments about the vultures of politics from local conservatives in a sea of liberals. Go live in Idaho if it sucks so bad.
  • Reply 7 of 18
    tallest skiltallest skil Posts: 43,399member


    Come on, no politics, guys.

  • Reply 8 of 18
    flaneurflaneur Posts: 4,465member
    chandra69 wrote: »
    What will they call it? Anyname like Infinite Loop?
    I mean... Recursive Loop? ;)  Circular Stack?  <img alt="1tongue.gif" id="user_yui_3_7_3_1_1370365617207_1193" src="http://forums-files.appleinsider.com/images/smilies/1tongue.gif" style="line-height:1.231;" name="user_yui_3_7_3_1_1370365617207_1193">

    spaceship is not good. 

    The torus, the most energetic of all shapes. Central to Arthur Young's Process Theory of the universe (he was the inventor of the Bell helicopter):

  • Reply 9 of 18
    auburnjauburnj Posts: 8member


    Can you see a monorail running up the  280 right of way between campus to the other?

  • Reply 10 of 18
    philboogiephilboogie Posts: 7,397member
    auburnj wrote: »
    Can you see a monorail running up the  280 right of way between campus to the other?

    With doubling down on security, they could also dig a tunnel.
  • Reply 11 of 18
    kdarlingkdarling Posts: 1,640member

    Quote:

    Originally Posted by GadgetCanadaV2 View Post


    Cupertino really needs to count its lucky stars that Steve Jobs grew up there.



     


    OTOH, the city of Mountain View got all the same benefits from Google locating there, plus free downtown WiFi.  (Google is doing the same thing around their Chelsea HQ in Manhattan).


     


    Remember the Cupertino Mayor half begging Steve Jobs for similar free WiFi, at the spaceship town meeting?


     


    You'd think that Apple could afford that for their home town.  Especially since they're building cafeterias to keep their employees from going out during lunch and spending time and money on local joints.

  • Reply 12 of 18
    tallest skiltallest skil Posts: 43,399member


    Originally Posted by KDarling View Post

    OTOH, the city of Mountain View got all the same benefits from Google locating there, plus free downtown WiFi.  (Google is doing the same thing around their Chelsea HQ in Manhattan).


     


    Remember the Cupertino Mayor half begging Steve Jobs for similar free WiFi, at the spaceship town meeting?


     


    You'd think that Apple could afford that for their home town.  Especially since they're building cafeterias to keep their employees from going out during lunch and spending time and money on local joints.



     


    Apple isn't in the business of whoring themselves out to government for favors.


     


    Nice try, though.

  • Reply 13 of 18
    philboogiephilboogie Posts: 7,397member
    Whoring out. I like that.
  • Reply 14 of 18
    gatorguygatorguy Posts: 19,049member
    Apple isn't in the business of whoring themselves out to government for favors.

    Nice try, though.

    Is there a difference between buying favors and giving back to the community? Just curious. Perhaps there's no such thing as an unselfish act.
  • Reply 15 of 18
    tallest skiltallest skil Posts: 43,399member


    Originally Posted by Gatorguy View Post

    Is there a difference between buying favors and giving back to the community?


     


    Don't play dumb. You said it yourself, even: intention.

  • Reply 16 of 18
    gatorguygatorguy Posts: 19,049member
    Don't play dumb. You said it yourself, even: intention.

    So the only reason for either Apple or Google to offer something free to the communities they call home would be to buy favors from the government? Really? Sounds pretty shallow.
  • Reply 17 of 18
    tallest skiltallest skil Posts: 43,399member


    Originally Posted by Gatorguy View Post

    So the only reason for either Apple or Google to offer something free to the communities they call home would be to buy favors from the government? Really? Sounds pretty shallow.


     





     


    If you think that warrants a response, you're sorely mistaken. I'll gladly expound on my previous point, but no way will I justify that reply of yours.

  • Reply 18 of 18
    flaneurflaneur Posts: 4,465member
    Apple is innately averse to the kind of paternalistic coddling of a home community that Google is exhibiting.

    It's not in their DNA, to use the cliché. It has the [I]appearance[/I] of trying to curry favor from the community.

    Apple pays their taxes, they employ people who pay taxes, and they clean up after themselves. That should be enough.
Sign In or Register to comment.