When I go there, I'm gonna go to the caf & order a piece of warm Dutch apple crumb pie
or a slab of warm, fresh-baked apfelstrüdel [end piece] with a measure of ice cold milk!
And I'll tell ya this.
Apple isn't building this Pentagon+-sized brand-spanking new SOTA HQ based solely alone on iPhone & iPad updates.
Something H-U-G-E & game-/world-/life-changing is in the works & it ain't an Apple TV set ....
I have to agree. This is some kind of statement about their plans for the future.
The headline should say: Apple Campus 2 guts the remains of HP as announcer cries "FINISH HIM!!!"
The original headline was something like "Windows getting demolished as Apple eviscerates the remains of HP" but then got toned down so as not to be confusing.
And yes, the plans call for major trees to be saved for the site or to be moved elsewhere. There's even boxes around several of the trees on site now.
I wonder if they'll be trying to save the existing trees? It would be a good bit of effort, but some of them look quite sizable and "old." Always nice to save living things if possible.
I was thinking the same thing! As you say, it's nice to save old living things!
Using other metrics, such as diameter, the Apple building is a smidge larger than the Pentagon, so it is, I'd suggest Pentagon sized.... though not in total floor area that's true.
Using other metrics, such as diameter, the Apple building is a smidge larger than the Pentagon, so it is, I'd suggest Pentagon sized.... though not in total floor area that's true.
Why is this even happening? Why are they doing this? Apple will be out of business before they break ground for any new building. Ask any analyst or AI troll. Ask Constable Odo for god's sake.
Why is this even happening? Why are they doing this? Apple will be out of business before they break ground for any new building. Ask any analyst or AI troll. Ask Constable Odo for god's sake.
while apple will increase the "greenery" on the apple campus, it will be sad when they cut the trees down... or will they be using on e of those Gigantic tree re-planting trucks that the tree-growing outfits use?...
The original headline was something like "Windows getting demolished as Apple eviscerates the remains of HP" but then got toned down so as not to be confusing.
And yes, the plans call for major trees to be saved for the site or to be moved elsewhere. There's even boxes around several of the trees on site now.
ah, why did they not keep that title!!... an amazing headline!.
Why is this even happening? Why are they doing this? Apple will be out of business before they break ground for any new building. Ask any analyst or AI troll. Ask Constable Odo for god's sake.
Well, it is kinda interesting how many American corporations build grand new headquarters buildings just as they start to fall. Sears, Union Carbide, Merck, Enron, New York Times, just to name a few. Seems like a symptom of management taking its eye off the ball.
Well, it is kinda interesting how many American corporations build grand new headquarters buildings just as they start to fall. Sears, Union Carbide, Merck, Enron, New York Times, just to name a few. Seems like a symptom of management taking its eye off the ball.
Were any of those companies growing exponentially and chronically running out of office space for a decade before building their new HQ? Or were they just vanity projects.
Were any of those companies growing exponentially and chronically running out of office space for a decade before building their new HQ? Or were they just vanity projects.
Enron was growing like crazy. Merck was out of space at the former HQ in Rahway, NJ. Not sure about the others, although I would bet that Union Carbide was a combination of consolidation and expansion much like Apple. Don't know about Sears or NYT.
But my point which you missed (and I may not have made myself clear) is not about the added/needed space which I don't deny, but the obsession with a grand, new, very expensive, visionary, signature Headquarters building by a world-famous architect. And Steve was obsessed, or at least very passionate, judging by the video of the presentation to the city council.
Perfectly adequate growth space can almost always be rented nearby - for that matter the existing HP buildings have (had i guess) lots of space. But, AH!, a Visionary Headquarters! That comes along only once in the life of a corporation, often (unfortunately) when the corporation is passing it's peak.
I am not saying Apple is past it's peak - I certainly hope not. But I don't like this direction.
The roots of innovation at Apple (and at many other tech companies) are in a garage, not in a billion dollar monument to ego. Architecture has a profound impact on culture, and pride goeth....straight to hell.
Enron was growing like crazy. Merck was out of space at the former HQ in Rahway, NJ. Not sure about the others, although I would bet that Union Carbide was a combination of consolidation and expansion much like Apple. Don't know about Sears or NYT.
But my point which you missed (and I may not have made myself clear) is not about the added/needed space which I don't deny, but the obsession with a grand, new, very expensive, visionary, signature Headquarters building by a world-famous architect. And Steve was obsessed, or at least very passionate, judging by the video of the presentation to the city council.
Perfectly adequate growth space can almost always be rented nearby - for that matter the existing HP buildings have (had i guess) lots of space. But, AH!, a Visionary Headquarters! That comes along only once in the life of a corporation, often (unfortunately) when the corporation is passing it's peak.
I am not saying Apple is past it's peak - I certainly hope not. But I don't like this direction.
The roots of innovation at Apple (and at many other tech companies) are in a garage, not in a billion dollar monument to ego. Architecture has a profound impact on culture, and pride goeth....straight to hell.
Jon
You don't like this direction. Cf. Enron, Union Carbide (see Bhopal), the NY Times at the end of the age of print, etc. Do you maybe see a tiny bit of difference between the raison d'etre of Apple and these other companies?
Apple is a founding company of a technology revolution that's on the ascendency to rival the print revolution or even the industrial revolution, and you want to compare their building plans to those of dying industries. Apple is at the point that Karl Benz was in 1910, or AT&T was around1880.
As for the 'obsessive ego statement,' I'm pretty sure that Steve Jobs was thinking of the level of coöperative visioneering that the building is going to produce in the staff, if it works, like with his Pixar experiment. That it will be an ethereal place to work in is part of the reason. Circularity, torusness, is another: it will be socially refractory, unlike those 'perfectly adequate expansion spaces' they are tearing down—the straight hallways, cubicles, square rooms, the nightmare antivisionary geometry that Steve's countercultural education made it impossible for him to get behind if his company is going to open a new headquarters.
Comments
To be fair, they are robots in disguise.
It will be a second, additional campus.
I have to agree. This is some kind of statement about their plans for the future.
Quote:
Originally Posted by Suddenly Newton
The headline should say: Apple Campus 2 guts the remains of HP as announcer cries "FINISH HIM!!!"
The original headline was something like "Windows getting demolished as Apple eviscerates the remains of HP" but then got toned down so as not to be confusing.
And yes, the plans call for major trees to be saved for the site or to be moved elsewhere. There's even boxes around several of the trees on site now.
Quote:
Originally Posted by TheUnfetteredMind
I wonder if they'll be trying to save the existing trees? It would be a good bit of effort, but some of them look quite sizable and "old." Always nice to save living things if possible.
I was thinking the same thing! As you say, it's nice to save old living things!
Quote:
Originally Posted by iPadCary
Apple isn't building this Pentagon+-sized brand-spanking new SOTA HQ based solely alone on iPhone & iPad updates.
Um... not quite "Pentagon+ sized".
Main site: 2.82 M sq.ft.
Tantau phase: 0.60 M sq.ft.
TOTAL = 3.42 M sq.ft.
DOD Pentagon: 6.5 M sq.ft.
Quote:
Originally Posted by Corrections
Yes galvanized steel studs. Article was aimed at sharing pics with you all, but apparently it's just the typos in the filler text that anyone noticed.
Welcome to the internet.
Quote:
Originally Posted by TeaEarleGreyHot
Um... not quite "Pentagon+ sized".
Main site: 2.82 M sq.ft.
Tantau phase: 0.60 M sq.ft.
TOTAL = 3.42 M sq.ft.
DOD Pentagon: 6.5 M sq.ft.
Using other metrics, such as diameter, the Apple building is a smidge larger than the Pentagon, so it is, I'd suggest Pentagon sized.... though not in total floor area that's true.
http://obamapacman.com/2011/06/apple-cupertino-mothership-building-vs-pentagon-size-comparison/
Quote:
Originally Posted by jfc1138
Using other metrics, such as diameter, the Apple building is a smidge larger than the Pentagon, so it is, I'd suggest Pentagon sized.... though not in total floor area that's true.
http://obamapacman.com/2011/06/apple-cupertino-mothership-building-vs-pentagon-size-comparison/
Good point! Apple could have put 7-foot high ceilings, and crammed twice The Pentagon floorspace in if they wanted to.
Quote:
Originally Posted by TeaEarleGreyHot
Good point! Apple could have put 7-foot high ceilings, and crammed twice The Pentagon floorspace in if they wanted to.
Well the other advantage the Pentagon has are the additional rings that are missing from the Apple building as shown.
Why is this even happening? Why are they doing this? Apple will be out of business before they break ground for any new building. Ask any analyst or AI troll. Ask Constable Odo for god's sake.
Quote:
Originally Posted by lkrupp
Why is this even happening? Why are they doing this? Apple will be out of business before they break ground for any new building. Ask any analyst or AI troll. Ask Constable Odo for god's sake.
It's actually a secret NSA project.
Shhhhhhh.
ah, why did they not keep that title!!... an amazing headline!.
Plus very classy tweeting by this author:
"Why is Facebook billionaire Sheryl Sandberg asking skilled workers to intern for her for free? What a cheap bitch."
https://twitter.com/DanielEran
Well, it is kinda interesting how many American corporations build grand new headquarters buildings just as they start to fall. Sears, Union Carbide, Merck, Enron, New York Times, just to name a few. Seems like a symptom of management taking its eye off the ball.
Were any of those companies growing exponentially and chronically running out of office space for a decade before building their new HQ? Or were they just vanity projects.
Enron was growing like crazy. Merck was out of space at the former HQ in Rahway, NJ. Not sure about the others, although I would bet that Union Carbide was a combination of consolidation and expansion much like Apple. Don't know about Sears or NYT.
But my point which you missed (and I may not have made myself clear) is not about the added/needed space which I don't deny, but the obsession with a grand, new, very expensive, visionary, signature Headquarters building by a world-famous architect. And Steve was obsessed, or at least very passionate, judging by the video of the presentation to the city council.
Perfectly adequate growth space can almost always be rented nearby - for that matter the existing HP buildings have (had i guess) lots of space. But, AH!, a Visionary Headquarters! That comes along only once in the life of a corporation, often (unfortunately) when the corporation is passing it's peak.
I am not saying Apple is past it's peak - I certainly hope not. But I don't like this direction.
The roots of innovation at Apple (and at many other tech companies) are in a garage, not in a billion dollar monument to ego. Architecture has a profound impact on culture, and pride goeth....straight to hell.
Jon
You don't like this direction. Cf. Enron, Union Carbide (see Bhopal), the NY Times at the end of the age of print, etc. Do you maybe see a tiny bit of difference between the raison d'etre of Apple and these other companies?
Apple is a founding company of a technology revolution that's on the ascendency to rival the print revolution or even the industrial revolution, and you want to compare their building plans to those of dying industries. Apple is at the point that Karl Benz was in 1910, or AT&T was around1880.
As for the 'obsessive ego statement,' I'm pretty sure that Steve Jobs was thinking of the level of coöperative visioneering that the building is going to produce in the staff, if it works, like with his Pixar experiment. That it will be an ethereal place to work in is part of the reason. Circularity, torusness, is another: it will be socially refractory, unlike those 'perfectly adequate expansion spaces' they are tearing down—the straight hallways, cubicles, square rooms, the nightmare antivisionary geometry that Steve's countercultural education made it impossible for him to get behind if his company is going to open a new headquarters.