Apple kicks off iTunes back-to-school with $7, $8 albums

in iPod + iTunes + AppleTV edited January 2014
Apple is marking the return of the school year by marketing discounted music to both kids and their parents, with customers able to get popular albums for as low as $7 or $8.

U.S. iTunes customers have begun receiving emails touting some of this year's most popular albums for $7 a piece from Sept. 2 through 5, according to iMore. The email mentions ten albums, including titles from Lana Del Rey, Sara Bareilles, Pink, Robin Thicke, The Lumineers, Justni Timberlake, and Imagine Dragons.

Beyond those titles, Apple is also offering a much wider range of titles for just a dollar more in a parallel back to school sale. For $8, customers can download any of 69 titles. Among those are the most recent albums from Kendrick Lamar, Alicia Keys, and Taylor Swift. Also included are older classics from the Beastie Boys alongside older material from Kanye West and albums from Justin Bieber and Fun.

The iTunes back to school promotion isn't the only one Apple has launched of recent. On its online store, Apple began offering gift cards of $50 or $100 dollars with the qualified purchase of a Mac, iPad, or iPhone. That promotion will run through Sept. 6.


  • Reply 1 of 3
    I'm surprised there are no pundits shouting how Apple is getting desperate to sell music by having price reductions. Or how Apple needs to do something to bolster dwindling iPhone and iPad sales. There's always some negative connotation to everything Apple does. One might actually think Apple was on the verge of bankruptcy.
  • Reply 2 of 3
    If they've got a good selection of classics then this is a good deal. If it's just the fluff them it's a waste - spending $7-8 fur an album with 1-2 songs is still stupid.
  • Reply 3 of 3
    jccjcc Posts: 220member
    This has been there since last week. It's not news.
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