New iPhone 5s camera with slow-mo 120fps video demonstrated at Burberry fashion show
A pre-release iPhone 5s was used to shoot Burberry's latest runway show, showcasing some of the features of the new iSight camera such as its larger aperture and 120-frames-per-second slow-motion video capabilities.
The full show of the Burberry Prorsum Womenswear S/S14 show appeared on Burberry's YouTube page on Tuesday. Apple announced the collaboration last week, noting that behind-the-scenes footage, product details, and preparation footage would accompany shots of the London runway show.
"This collaboration celebrates our relationship and shared foundation in design and craftsmanship. We have a mutual passion for creating beautiful products and unlocking emotive experiences through technology, which has made it intensely exciting to explore the capabilities of iPhone 5s,? said Burberry CEP Christopher Bailey. ?We?re inspired by what this could mean for the future as we continue to explore the merging of physical and digital experiences.?
Apple has long touted the imaging capabilities of its bestselling smartphone line, noting that it is the most popular camera in the world. That tradition continues with the Burberry shoot, which is meant to show off the HD recording capabilities and image quality of the reworked iPhone 5s camera.
The iPhone 5s features the same 8-megapixel resolution of its predecessor, but Apple has given the device a slightly larger sensor in order to improve imaging in low-light conditions. It also has a reworked five-element lens wit ha larger f/2.2 aperture. Apple also swapped out the single flash featured on the iPhone 5 for a dual LED flash unit called "True Tone," which should help keep flash-aided images from looking washed out.
On the video end, the iPhone 5s also has a 120-frames-per-second slow-motion video mode and precision autofocus matrix metering.
The Burberry collaboration is Apple's most recent meeting with the world of fashion. The iPhone maker recently hired Paul Deneve from French fashion house Yves Saint Laurent. Deneve will be working on "special projects" ? presumed by some to be a kind of wearable technology ? and reporting directly to Apple CEO Tim Cook.
The full show of the Burberry Prorsum Womenswear S/S14 show appeared on Burberry's YouTube page on Tuesday. Apple announced the collaboration last week, noting that behind-the-scenes footage, product details, and preparation footage would accompany shots of the London runway show.
"This collaboration celebrates our relationship and shared foundation in design and craftsmanship. We have a mutual passion for creating beautiful products and unlocking emotive experiences through technology, which has made it intensely exciting to explore the capabilities of iPhone 5s,? said Burberry CEP Christopher Bailey. ?We?re inspired by what this could mean for the future as we continue to explore the merging of physical and digital experiences.?
Apple has long touted the imaging capabilities of its bestselling smartphone line, noting that it is the most popular camera in the world. That tradition continues with the Burberry shoot, which is meant to show off the HD recording capabilities and image quality of the reworked iPhone 5s camera.
The iPhone 5s features the same 8-megapixel resolution of its predecessor, but Apple has given the device a slightly larger sensor in order to improve imaging in low-light conditions. It also has a reworked five-element lens wit ha larger f/2.2 aperture. Apple also swapped out the single flash featured on the iPhone 5 for a dual LED flash unit called "True Tone," which should help keep flash-aided images from looking washed out.
On the video end, the iPhone 5s also has a 120-frames-per-second slow-motion video mode and precision autofocus matrix metering.
The Burberry collaboration is Apple's most recent meeting with the world of fashion. The iPhone maker recently hired Paul Deneve from French fashion house Yves Saint Laurent. Deneve will be working on "special projects" ? presumed by some to be a kind of wearable technology ? and reporting directly to Apple CEO Tim Cook.
Comments
I sure hope like hell this photo wasn't taken on the new iPhone... it's so blurred, there no features in the face of the model.
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Anybody know what song it is - the very first one?
This is a perfect example of why those whiners and iHaters that criticize the "low" megapixels of the iPhone should keep their traps shut.
I'll gladly take a bigger sensor and better lens/aperture than more megapixels any day. Massive megapixels are good for one thing for most people, and that is taking up disk space.
The 5S camera looks great!
This is a perfect example of why those whiners and iHaters that criticize the "low" megapixels of the iPhone should keep their traps shut.
I'll gladly take a bigger sensor and better lens/aperture than more megapixels any day. Massive megapixels are good for one thing for most people, and that is taking up disk space.
The 5S camera looks great!
They repeat what some tech journalists say.People still give more credit to those same journalists who get things wrong almost all the time, than Apple, which has more to lose in lying.
Not their fault.
Anybody know what song it is - the very first one?
There's an App for that
Shazam
In the App Store
I didn't see any slo-mo.
In related news, and not to be outdone by Burberry and Apple, the annual Salvation Army used clothes fashion show was shot entirely using Android phones.
One audience member, Mark Smith, a homeless bum who is partially blind, commented that "the quality of the camera in this Android phone is spectacular. I see an Android phone in my future."
Seems to me Apple is slowly inching its way into deeper engagement with the high/prestige fashion market in preparation for their entry into wearable tech. First they hired Paul Deneve ex-YSL CEO, now this.
This is a wise thing for Apple because the one place they can go where Google, Microsoft, Samsung, etc. cannot follow is high fashion. Only the Apple brand among all the tech companies has the cachet to do this. Just think of how lame it was for Ferrari to let Acer slap the prancing horse on their PC.
Samsung is already trying to do this by tying up with some designer during NY fashion week. It's one thing to have the big bucks to insinuate yourself into a designer's new line, it's another to get fashion forward customers to accept your brand. Case in point LG Prada.
Pretty cool! Understated fashion. Models looked great...I wonder what effect it would have on the crowd if they were at least smiling?
Music was good, liked the hemlines and the cut of the coats.
Well done production.
Me neither.
My brain felt slo-mo though after watching something so mindless.
Pretty cool! Understated fashion. Models looked great...I wonder what effect it would have on the crowd if they were at least smiling?
Music was good, liked the hemlines and the cut of the coats.
Well done production.
Except for Victoria's Secret, models do not smile or emote on the runway (with an extremely small number of exceptions). It's like Rule #1. OK, Rule #2. Rule #1 is, "Walk down the center, back on the left."
Do they have to slouch and walk like linebackers? Is that a requirement too?