Sadly enough a lot of analyst have to save face for a few weeks. They can't just come out and say we were wrong, buy this stock before it becomes obvious that 2013 was an abnormally. If you really think about it, apple's stock tanked for two main reasons. Year over Year Margins and EPS declined. The culprit was the iphone 4s. The Iphone 4s was essentially an iphone 4 with Siri which cost less to produce than the IP4 and they sold a ton. In 2013 they sold more iphones than in 2012 but it cost more to make them and with the declining EPS, all the neg commentary drove the stock to the ground. Everyone jumped on the bandwagon. Apple is not cool, screen to small, Samsung killing them. We now have more reasonable comps and by those sales numbers this weekend, this stock is about to take off! I dont think apple has ever upped their earnings forecast until this morning. hint, hint......
Can anyone explain why Apple needed to update SEC if the *revised* estimates are in fact within the previously suggested range?
Thank you.
They didn't have to.
SEC rules are a little confusing, but as long as they're expecting to stay within the previous guidance, there's no rule requiring them to make any announcements.
They probably did it for one of two reasons:
1. If the street numbers were at the low end of the range, they may have wanted to discourage low-ball pessimism.
2. They may be concerned that the massive iPhone sales weekend will make analysts overreact in the other direction and estimate very high numbers. If Apple then fails to meet those numbers (no matter how ridiculous they might be), the stock drops after the earnings report. This announcement basically tells people not to expect some miraculous pie in the sky results.
Comments
TS is a bit of an Oscar ... Grouch ...
What is the percentage of chance UBS is correct on its target price ?
They didn't have to.
SEC rules are a little confusing, but as long as they're expecting to stay within the previous guidance, there's no rule requiring them to make any announcements.
They probably did it for one of two reasons:
1. If the street numbers were at the low end of the range, they may have wanted to discourage low-ball pessimism.
2. They may be concerned that the massive iPhone sales weekend will make analysts overreact in the other direction and estimate very high numbers. If Apple then fails to meet those numbers (no matter how ridiculous they might be), the stock drops after the earnings report. This announcement basically tells people not to expect some miraculous pie in the sky results.