Apple said to prep iTunes Radio for early-2014 UK, Canada, Australia rollouts

in iPod + iTunes + AppleTV edited January 2014
Apple is working to expand iTunes Radio to English-speaking countries outside of the United States by early 2014, according to a new report.


Apple first revealed iTunes Radio this summer and launched the service in mid-September ahead of the release of its new iPhones. Now the iPhone maker plans to expand beyond the United States to bring iTunes Radio to the United Kingdom, Canada, Australia, and New Zealand, sources tell Bloomberg. Nordic countries are also said to be targets over the same time frame.

That expansion will push Apple's streaming service into some major markets well ahead of long-established streaming music player Pandora. Pandora, which has not made agreements for international rights with many of the major record labels, is limited to operating in the U.S., Australia, and New Zealand. Apple, though, struck thorough deals with the music companies after months of negotiations, and those deals allow Apple to move faster in international expansion.

Apple's plans regarding its new streaming service have become more clear since its launch. The company has already said that it hopes to use iTunes Radio to stream and promote albums prior to their release. Apple has already done so with releases this year from Justin Timberlake and David Bowie.

More importantly, Apple also hopes to have the service bring in sizable revenues through advertising. Apple has already lined up ad buys from major brands such as McDonald's, Nissan, and Pepsi.

The new report comes on the heels of earlier claims that Apple appeared to be close to rolling out iTunes Radio in Canada. Those reports were based off of job postings discovered last week that called for a Canadian Music Programmer to curate the content played through Apple's service.

Apple's Eddie Cue told the Associated Press last week that Apple wants to bring iTunes Radio to more than 100 countries. Cue did not, though, go into detail on the time frame for that expansion.


  • Reply 1 of 7
    enzosenzos Posts: 344member
    Looking forward to giving it a burl!
  • Reply 2 of 7
    MacProMacPro Posts: 19,455member
    enzos wrote: »
    Looking forward to giving it a burl!

    My wife and I both use it every day, it's seems we always had it and can't imagine not having it, but that's true if everything in the Apple ecosystem I guess.
  • Reply 3 of 7
    lostkiwilostkiwi Posts: 637member
    I guess there is ONE benefit of being in the Five Eyes spy network.
  • Reply 4 of 7
    Nordic countries are also said to be targets over the same time frame..

    This seems unlikely seeing as how iTunes Match is yet to be released.
  • Reply 5 of 7
    Uh, I'm a little confused here. I beleived, by reading these similar news, that iTunes Radio only worked in USA. But at least iTunes Radio on Macs is working here in Peru, as I discovered recently. Love it by the way. So, what am I missing? Does iTunes Radio doesn't work on UK at all, or it does work on Macs, but not iDevices?
  • Reply 6 of 7
    lostkiwilostkiwi Posts: 637member
    No they are different things. I think you are referring to the list of radio programs available for streaming that other companies have made public. This service is curated by Apple itself. By most accounts it is meant to be awesome, however it is not in my country yet.
  • Reply 7 of 7
    palegolaspalegolas Posts: 1,334member

    Yeah bring it on to the nordic countries! I'm waiting!

    I find it frustrating that what seems like most of Apple's competitors in the streaming music sector, look to have no problem introducing streaming services internationally. It's like the labels are more cautious with Apple than with startups.

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