Apple loses key Hollywood liaison, e-commerce executive

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  • Reply 21 of 24
    Originally Posted by charlituna View Post

    It's annoying when shows make product placement to obvious to me.

     

    Equally annoying (to me) is when they make explicitly covering up the logo obvious.

  • Reply 22 of 24
    zoetmb wrote: »
    Exactly.  Which means it wasn't a product placement that Apple got paid for.

    Years ago, the owner of the product got paid for supplying it to a film or TV production.    Today it's the opposite.  

    Yes and no. The who is paying goes both ways depending in the situation.

    More so with movies than TV in the past there was an understanding that if you wanted a specific product you had to buy it and you had to clear how you were going to use it with the company to avoid getting sued for using trademarks etc without permission.

    The exact legalities changed sometimes every month regarding who could ask for money, get discounts, etc. But for a while with movies giving a production discounted and even free product with contracts of how much screen time and such was a big industry. It was a way to get fee advertising and was a great way to reduce budgets.

    With TV shows things were far stricter for longer because of the added exposure. It's only been maybe the last five years or so that scripted shows could directly ask for product rights, make deals or even take deals for exclusive appearance of items. The so called reality shows had the legals on it a bit earlier. Which is why you saw the judges blatant cans of Pepsi.

    But for a while, with scripted shows, the only way you could try to guarantee placement was to donate product to the prop shops with certain rights built into it being there. You couldn't offer deals to give free stuff for placement. Now you can legally.
  • Reply 23 of 24
    gatorguy wrote: »
    Promotional consideration furnished by. . .
    http://www.imdb.com/company/co0014547/

    Which depending on the exact scenario means anything from giving rights to use product already bought or owned to offering them get discounts (including free) when the show came calling to calling them with an offer. Although generally when that line is there, especially vocally it means one of the latter two with the last as the most common.
  • Reply 24 of 24
    gatorguygatorguy Posts: 24,088member
    charlituna wrote: »
    Which depending on the exact scenario means anything from giving rights to use product already bought or owned to offering them get discounts (including free) when the show came calling to calling them with an offer. Although generally when that line is there, especially vocally it means one of the latter two with the last as the most common.

    ...but it always mean Apple expects to at least get some airtime/on-screen time, "promotion of Apple products" in consideration for Apple contributions. Same as seeing cans of Coca-Cola or Pepsi in an actor's hand or other prominent spot. Correct?
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