During development, Apple's gold iPhone 5s was jokingly called the 'Kardashian'
Apple employees had a humorous nickname for the gold iPhone 5s as they were planning to release the new color option: They called it "The Kardashian Phone."

The nickname, in honor of socialite Kim Kardashian, was first revealed by New York Times reporter Nick Bilton this week on his Twitter account. The information was later corroborated by TechCrunch, though reporter Matthew Panzarino seemed somewhat embarrassed by the proceedings.
"We confirmed the nickname with our sources. Yes, we asked this question of our sources," he wrote.
There are companies that re-color Apple devices, like the iPhone, to give customers a unique device. Kardashian herself was among those who obtained a gold iPhone 5, and boasted about it on Twitter.
Apple this year changed up the color options with its flagship iPhone model, for the first time offering a new gold option. The iPhone 5s does not come in black, like the iPhone 5 did, but is instead available in "space gray" and white.
Early indications suggest the gold iPhone 5s has been a smash hit, with availability of the device extremely limited in the face of what is presumably strong demand.

The nickname, in honor of socialite Kim Kardashian, was first revealed by New York Times reporter Nick Bilton this week on his Twitter account. The information was later corroborated by TechCrunch, though reporter Matthew Panzarino seemed somewhat embarrassed by the proceedings.
"We confirmed the nickname with our sources. Yes, we asked this question of our sources," he wrote.
There are companies that re-color Apple devices, like the iPhone, to give customers a unique device. Kardashian herself was among those who obtained a gold iPhone 5, and boasted about it on Twitter.
I love my gold iPhone 5 by http://t.co/x14clif7 -- thanks @boygenius http://t.co/4wxmwb7T
-- Kim Kardashian (@KimKardashian)
Apple this year changed up the color options with its flagship iPhone model, for the first time offering a new gold option. The iPhone 5s does not come in black, like the iPhone 5 did, but is instead available in "space gray" and white.
Early indications suggest the gold iPhone 5s has been a smash hit, with availability of the device extremely limited in the face of what is presumably strong demand.
Comments
That shows what crap the development team has become after Steve Jobs left
Yucks that Kartrashian SUCKS!
Apple product developers- Look at her sex tape, her body is so ugly. Could not find some beauty?
Better not name Bigger Screen iPhone 6 Donald Trump
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My condolences.
One talent-less fake gold-plated piece of crap named after another talent-less fake piece of crap. How appropriate.
Get some sleep, bro!
That shows what crap the development team has become after Steve Jobs left
...
So you think Steve Jobs should return to Apple?
/S
Conan called it:
My sources who provided in-depth, accurate details about the iPhone 5s say they never heard the "Kardashian Phone" name in any form.
7:16pm - 18 Oct 13
Yes- she's trashy. Can't stand the woman. But she had a bad body 5 years ago- or whenever her "claim to fame" tape came out? I think not. She was smokin' back then.
Now being pregnant- not so much. She's got volcano body... Once it starts erupting- there's no stopping it.
Yeah Conan definitely called it, I love the way the rest of the team try to distance themselves from the "Gold" team. LOL
Sorry, but this is just not what I have come to expect of Apple. At least if they were going to do it, they did it right, in true Apple form, compared to the recent Samsung plastic gold release.
That kind of says it all. Even Apple realized this was just pandering to the masses, and not typical to their usual standards. I seriously doubt if Jony Ive was ever OK with this.
Based on that statement, I "seriously doubt" you know what authority the Senior VP for Design has over product decisions.
I wonder if the Ks will try to sue Apple like Carl Sagan did. (For those too young to remember: https://en.wikipedia.org/wiki/Apple_Inc._litigation#Libel_dispute_with_Carl_Sagan)
Explain to me exactly how the champagne gold is pandering, and who exactly its pandering to?
now I want a different color!