Apple patent filing hints at future iBooks gifting options

Posted:
in General Discussion edited January 2014
While Apple and book publishers have yet to come to an agreement on gifting e-books, the company is making active preparations for a possible rollout with a unique gifting method that allows users to buy and personalize items in-app.

Gifting
Source: USPTO


Apple currently allows iTunes account holders to give songs, videos and apps to friends, but e-books available through the iBookstore are not included among the digital hub's giftable content. A new patent filing, however, shows the company is actively preparing for the contingency.

The U.S. Patent and Trademark Office on Thursday published an Apple patent application for "Personalizing digital gifts," which describes a novel method for gifting e-books to friends.

As noted in the patent summary, a user may come across a section or phrase in an e-book that appeals to them; perhaps a saying that reminds them of a friend, or an especially touching sentiment. Said user may then want to share the content with another person, which is where Apple's patent comes in.

According to the patent language, a user can select the appealing e-book snippet, which will bring up a contextual menu containing an option to gift the media to another party. Recipients can be specified using an iTunes ID, email address, or other suitable form identification.

Gifting
Selecting the snippet.


Once the gifting event is triggered, the online store, in this case the iBookstore, is notified and will offer personalization options to the gift giver. These can range from including the snippet in a message to incorporating it into the e-book file. Alternatively, a user's notes, bookmarks or highlights can be used as the personalized message.

After the requisite funds are deducted from the user's account, the store sends a confirmation notification to the recipient via email, text message, social networking website or directly to their device. Here, the patent offers three choices for receipt: accepting and adding the content to a personal media library, deleting the gift and crediting the value back to the user, or re-gifting to a third party.

If the recipient opts to keep the e-book, the gifter's snippet, note, dedication page or other message is displayed before the media is opened.

Gifting
Dedication page options.


Apple's patent filing also notes that the system can work with other digital mediums, like audio and video files. A form of personalization is already offered, though Thursday's invention allows for on-the-fly gifting from within a media player/reader app.

Apple's digital gift personalization patent application was first filed for in 2012 and credits Casey Maureen Dougherty and Melissa Breglio Haji as its inventors.

Comments

  • Reply 1 of 10
    This...will blow the competition out of the water.
  • Reply 2 of 10
    what a novel idea
  • Reply 3 of 10
    MacProMacPro Posts: 19,728member
    Such an obvious idea ... once you see it. Brilliant.
  • Reply 4 of 10
    mac_128mac_128 Posts: 3,454member
    I'm not following the re-gifting option. So a user can accept the book, then sell it to someone else after they read it, either as a gift, or a purchase? Obviously they would have to pay for it as a gift, and would it be the full price? Surely they would receive a piece of the pie, if they give or sell it to some else in the form of a discount? Otherwise they're just paying for the book twice. Why give it up at all? Just gift a separate copy to their friend.
  • Reply 5 of 10
    pazuzupazuzu Posts: 1,728member
    Apple needs an eInk eReader before I would ever buy an iBook.
    I read Mags and Newspapers from my print subscriptions on my iDevices and only buy books from Amazon so I can read them on a Kindle on the beach or on a park bench.
  • Reply 6 of 10
    Originally Posted by pazuzu View Post

    Apple needs an eInk eReader before I would ever buy an iBook.

     

    Guess you’re never buying any iBooks ever, at any time, for any reason, huh.

     

     I read Mags and Newspapers from my print subscriptions and only buy books from Amazon so I can read on the beach or on a park bench.


     

    Right, because this is physically impossible with an iDevice¡

  • Reply 7 of 10
    pazuzupazuzu Posts: 1,728member
    Guess you’re never buying any iBooks ever, at any time, for any reason, huh.

    Correct and the reason is GLARE.

    Right, because this is physically impossible with an iDevice¡

    Wrong- because I'm not chancing a $900 iDevice ruined with one grain of sand.
  • Reply 8 of 10
    Originally Posted by pazuzu View Post

    The reason is GLARE.

     

    Inconsequential.

     
    Wrong- because I'm not chancing a $900 iDevice ruined with one grain of sand.





    What is a case?






     What is just taking care of your possessions?


  • Reply 9 of 10
    pazuzupazuzu Posts: 1,728member
    Inconsequential.

    Trying reading on an iDevice on the beach in full sun then get back to me.
  • Reply 10 of 10
    Originally Posted by pazuzu View Post

    Trying reading on an iDevice on the beach in full sun then get back to me.





     What is a beach umbrella?






     What is turning so that the sun isn’t shining directly on the iPad from behind you?


     

    This is just getting silly, really. 

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