Hopefully this is the start of a more effective PR campaign that will allow Apple to connect directly to the consumer, instead of being drug through the mud by the technocrati and paid anti apple shills. This also happens to be an area where Apple's new head of retail made a lot of improvements as CEO of Burberry. Very much looking forward to seeing what comes of this.
Kinda hard to take you seriously when you use 'drug' for 'dragged'.
With hundreds of millions of iOS and Mac users, Apple must be drowning in data and needs to throw some money at the problem. There's quite a bit on the backend of their services offerings that Apple could use the underlying algorithms and human talent for, including:
Hopefully this is the start of a more effective PR campaign that will allow Apple to connect directly to the consumer, instead of being drug through the mud by the technocrati and paid anti apple shills. This also happens to be an area where Apple's new head of retail made a lot of improvements as CEO of Burberry. Very much looking forward to seeing what comes of this.
Kinda hard to take you seriously when you use 'drug' for 'dragged'.
With hundreds of millions of iOS and Mac users, Apple must be drowning in data and needs to throw some money at the problem. There's quite a bit on the backend of their services offerings that Apple could use the underlying algorithms and human talent for, including:
iTunes
iCloud
iAd
iTunes Radio
<span style="line-height:1.4em;">iOS and Mac App Stores</span>
Apple Online Retail Stores
Apple TV
Maps
[In my dreams: Apple Search]
A good list, plus Siri, and soon indoor mapping and augmented reality.
We are headed toward real time global awareness and responsiveness. I think they have a plan.
This was such a surprise that even the Wikipedia list of mergers and acquisitions still has not yet been updated. I had not heard of this company before but if Apple bought them, they can't be all bad.
Topsy's technology may be applicable to more than Tweeter leading to more advanced search capabilities for Spotlight, Siri and Apple Maps.
Apple bought PlaceBase in 2009, remember the Policy Maps Demo, the decision engine was based on PlaceBase...
"...recently unveiled a search engine capable of searching through 425 billion or so tweets..."
What caught my attention was "search engine"!
This is just a WAG, but could Apple be looking at entering the search arena?
'entering' ?
They'd want to be doing more than entering to complete with Google. My gut feeling tells me even if they wanted to enter the search engine market they'd have to concede that they wouldn't have a hope of doing something anywhere near as good as Google search. Besides, they have so much more to get right with their existing services search would be a huge distraction for them.
They can search 425 billion tweets? That is an incredible data mine! Market research on Apple and competitor products, monetization of the data like Google does with search, the possibilities are endless.
And I bet Topsy said "And boy have we patented it!"
"Topsy makes its money from more sophisticated tools — aimed at marketers, media companies, political operations, and hedge funds — that require a subscription fee that starts at $12,000 a year. Those allow searches that compare different terms, narrow down results by geography and surface the specific tweets with the most influence on the social conversation."
And
"Mr. Prakash acknowledged that most of Topsy’s users work for businesses that need to mine Twitter for valuable information, such as Visa and USA Today. Competitors like DataSift and Gnip also offer access to the Twitter archive, he said, although their ability to deliver real-time information is more limited."
"Topsy makes its money from more sophisticated tools — aimed at marketers, media companies, political operations, and hedge funds — that require a subscription fee that starts at $12,000 a year. Those allow searches that compare different terms, narrow down results by geography and surface the specific tweets with the most influence on the social conversation."
And
"Mr. Prakash acknowledged that most of Topsy’s users work for businesses that need to mine Twitter for valuable information, such as Visa and USA Today. Competitors like DataSift and Gnip also offer access to the Twitter archive, he said, although their ability to deliver real-time information is more limited."
That reminds me of something one of my friends told me long back. She was working on developing software for hospitals and needed a database of dummy Staff details. So rather than settling for standard names like 'John Smith' or 'Joe Bloggs', they went creative. A couple of the names were 'Justin Foracheck' and 'Anurin Faraday'.
That reminds me of something one of my friends told me long back. She was working on developing software for hospitals and needed a database of dummy Staff details. So rather than settling for standard names like 'John Smith' or 'Joe Bloggs', they went creative. A couple of the names were 'Justin Foracheck' and 'Anurin Faraday'.
200 million to compile & analyze tweets & trends for marketing or iTunes music taste, seems like this could be done by Apple without buying Topsy.
They must have bigger plans for this buy.
Yeah I'm clearly in the wrong game. No money in science or disaster impact assessment (in Australia anyway).
With hundreds of millions of iOS and Mac users, Apple must be drowning in data and needs to throw some money at the problem. There's quite a bit on the backend of their services offerings that Apple could use the underlying algorithms and human talent for, including:
iTunes
iCloud
iAd
iTunes Radio
<span style="line-height:1.4em;">iOS and Mac App Stores</span>
Apple Online Retail Stores
Apple TV
Maps
[In my dreams: Apple Search]
Your list is mostly services where the customer has a reasonable expectation of privacy. Apple is NOT Google.
Tweets, however, are public, and there is no expectation of privacy. I think this is a very deliberate move by Apple, to find the one area where they can monetize services without violating privacy.
"...and here are the 1.3 million negative Tweets about Maps that occurred before Apple even knew there was a problem. So, for only $10,000 a month...."
Do Google, Microsoft and Samsung use your services?"
Comments
Kinda hard to take you seriously when you use 'drug' for 'dragged'.
With hundreds of millions of iOS and Mac users, Apple must be drowning in data and needs to throw some money at the problem. There's quite a bit on the backend of their services offerings that Apple could use the underlying algorithms and human talent for, including:
iTunes
iCloud
iAd
iTunes Radio
iOS and Mac App Stores
Apple Online Retail Stores
Apple TV
Maps
[In my dreams: Apple Search]
Kinda?
Yes kinda, it is an accepted version of 'kind of', whereas 'drug' is in not accepted alternative to 'dragged'
A good list, plus Siri, and soon indoor mapping and augmented reality.
We are headed toward real time global awareness and responsiveness. I think they have a plan.
Though I prefer being drugged to being dragged.
Whoops.. I guess I slipped up there.
This was such a surprise that even the Wikipedia list of mergers and acquisitions still has not yet been updated. I had not heard of this company before but if Apple bought them, they can't be all bad.
Topsy's technology may be applicable to more than Tweeter leading to more advanced search capabilities for Spotlight, Siri and Apple Maps.
Apple bought PlaceBase in 2009, remember the Policy Maps Demo, the decision engine was based on PlaceBase...
http://www.policymap.com/demo.html
OK. That's it. Next year, Google Search is toast.
Seriously, I took a look at the website and it is very cool stuff.
Apple can enter into agreements to mine a wide variety of databases.
(Twitter, FaceBook, Yelp, Wolfram Alpha, WikiPedia etc...)
Media analytics suggests this might supplement their iAd or advertising efforts?
I can't imagine Apple buying something like Twitter at this stage. They're not going to pay $1+ Billion for a social media platform
Twitter's market cap is $22+ Billion.
All Things D posted the following...
"...recently unveiled a search engine capable of searching through 425 billion or so tweets..."
What caught my attention was "search engine"!
This is just a WAG, but could Apple be looking at entering the search arena?
'entering' ?
They'd want to be doing more than entering to complete with Google. My gut feeling tells me even if they wanted to enter the search engine market they'd have to concede that they wouldn't have a hope of doing something anywhere near as good as Google search. Besides, they have so much more to get right with their existing services search would be a huge distraction for them.
My, my... That IS interesting.
"Topsy makes its money from more sophisticated tools — aimed at marketers, media companies, political operations, and hedge funds — that require a subscription fee that starts at $12,000 a year. Those allow searches that compare different terms, narrow down results by geography and surface the specific tweets with the most influence on the social conversation."
And
"Mr. Prakash acknowledged that most of Topsy’s users work for businesses that need to mine Twitter for valuable information, such as Visa and USA Today. Competitors like DataSift and Gnip also offer access to the Twitter archive, he said, although their ability to deliver real-time information is more limited."
Both intriguing paragraphs.
http://mobile.nytimes.com/blogs/bits/2013/09/04/if-google-could-search-twitter-it-would-find-topsy/?_r=0
From a NY Times article:
"Topsy makes its money from more sophisticated tools — aimed at marketers, media companies, political operations, and hedge funds — that require a subscription fee that starts at $12,000 a year. Those allow searches that compare different terms, narrow down results by geography and surface the specific tweets with the most influence on the social conversation."
And
"Mr. Prakash acknowledged that most of Topsy’s users work for businesses that need to mine Twitter for valuable information, such as Visa and USA Today. Competitors like DataSift and Gnip also offer access to the Twitter archive, he said, although their ability to deliver real-time information is more limited."
Both intriguing paragraphs.
http://mobile.nytimes.com/blogs/bits/2013/09/04/if-google-could-search-twitter-it-would-find-topsy/?_r=0
What the hell is Apple up to?
That reminds me of something one of my friends told me long back. She was working on developing software for hospitals and needed a database of dummy Staff details. So rather than settling for standard names like 'John Smith' or 'Joe Bloggs', they went creative. A couple of the names were 'Justin Foracheck' and 'Anurin Faraday'.
is in not accepted?
Time
lol
Bit like 'Miss Understood'.
Yeah I'm clearly in the wrong game. No money in science or disaster impact assessment (in Australia anyway).
Must try to think of a startup and monetise it.
Your list is mostly services where the customer has a reasonable expectation of privacy. Apple is NOT Google.
Tweets, however, are public, and there is no expectation of privacy. I think this is a very deliberate move by Apple, to find the one area where they can monetize services without violating privacy.
"...and here are the 1.3 million negative Tweets about Maps that occurred before Apple even knew there was a problem. So, for only $10,000 a month...."
Do Google, Microsoft and Samsung use your services?"
"Yes."
"We'll take it."
"The $10,000 service?"
"No, the company."