72% of prospective tablet buyers plan to buy Apple's iPad - report
Consumers who intend to purchase a tablet within the next three months overwhelmingly say they will choose one of Apple's iPad models, a new survey shows.
The November study, from consumer research agency Changewave, showed that of the 13 percent of respondents who said they would be in the market for a tablet over the holiday season, less than one third would consider an option other than an iPad. Apple's 72 percent share represents a 17-point jump since the agency's August survey, conducted before the introduction of Apple's new iPad Air and iPad mini with Retina display.
None of Apple's competitors touched double digits in the most recent round. Samsung's Galaxy lineup dropped from 13 percent to 9 percent, Google's nexus from 12 percent to 9 percent, and Amazon's Kindle Fire from 6 percent to 5 percent. Purchase intent for Microsoft's Surface tablets ticked up slightly, from 7 percent to 8 percent.
Of the iPad buyers, 55 percent said they intended to purchase an iPad Air, while 16 percent would opt for the Retina display-equipped iPad mini. The iPad 2, interestingly, seems to be more appealing than the reduced-price first-generation iPad mini, with an additional 2 percent of consumers preferring the larger of the non-Retina tablets.
A further 17 percent were unsure which iPad they would buy.
Apple's iPad Air and iPad mini with Retina display have proven popular, with robust sales despite constrained supplies of the 7.8-inch slate. The devices were met with rave reviews, especially the all-new iPad Air --?AppleInsider's hands-on review found the iPad Air to be "the best full-size tablet on the market today" and "the new standard" in tablets.
The November study, from consumer research agency Changewave, showed that of the 13 percent of respondents who said they would be in the market for a tablet over the holiday season, less than one third would consider an option other than an iPad. Apple's 72 percent share represents a 17-point jump since the agency's August survey, conducted before the introduction of Apple's new iPad Air and iPad mini with Retina display.
None of Apple's competitors touched double digits in the most recent round. Samsung's Galaxy lineup dropped from 13 percent to 9 percent, Google's nexus from 12 percent to 9 percent, and Amazon's Kindle Fire from 6 percent to 5 percent. Purchase intent for Microsoft's Surface tablets ticked up slightly, from 7 percent to 8 percent.
Of the iPad buyers, 55 percent said they intended to purchase an iPad Air, while 16 percent would opt for the Retina display-equipped iPad mini. The iPad 2, interestingly, seems to be more appealing than the reduced-price first-generation iPad mini, with an additional 2 percent of consumers preferring the larger of the non-Retina tablets.
A further 17 percent were unsure which iPad they would buy.
Apple's iPad Air and iPad mini with Retina display have proven popular, with robust sales despite constrained supplies of the 7.8-inch slate. The devices were met with rave reviews, especially the all-new iPad Air --?AppleInsider's hands-on review found the iPad Air to be "the best full-size tablet on the market today" and "the new standard" in tablets.
Comments
Clickety-clack, I just got kicked in the sack
I guess they bought something other on price, but now understand the value of an iPad.
Current survey total = 103%. Where'd the extra 3% come from?
Yes, I know about "rounding error" but it seems odd to me that there is a whopping ten percentage difference between the last survey and this one.
Steve Ballmer : "MS Surface appears without a shadow of a doubt as the only credible iPad challenger, and, through an impressive surge, comes closer to the target !!!!!"
Did they pass Prop 420 in Washington?
[B]"72% of prospective tablet buyers plan to buy Apple's iPad"[/B]
Which could also be read as:
[B]"28% of people are idiots"[/B]
Get with the program people!
But it only has 1GB RAM...
Don't know if you're being sarcastic or not but I actually think this is a problem especially with the push towards 64-bit.
Yes, Apple has no plans to release future iPads with more memory.
The big loser in this is MS. Again.
The big loser in this is MS. Again.
Actually, Amazon is at the bottom of the list
But it only has 1GB RAM...
I don't know if you're being sarcastic right now.. but if your not in Benchmarks that 1 GB wipes the floor with that 3 GB found in Samsuang Galaxy Note 10.1 2015..just like their Quad core that 3 gb of ram is nothing more than a gimmick
Though Apple does need to fix the craptastic Safari that crashes multiple times per day on my Air.
Amen to that, brother.
However, rest assured, not only will it be done, but that it will probably be done soon.
The biggest problem I have with my iPad Air is that it hasn't yet arrived! It was officially launched here on 07-Dec and there are full page ads in the newspapers once in 3 days. But the actual availability is non-existent.
Only people who have pre-booked are getting whatever stock trickles into the country. Mine should come hopefully on Saturday.
My fault, I bought three each for family members.