, the next generation of its flagship smartphone, will be released by April and may include innovative eye-scanning technology.
Well, I suppose that’s one way to try and dampen the sales momentum on the Apple iPhone, by “leaking” that the next-gen Galaxy is almost here. But instead, they’re essentially saying, “Don’t buy that soon-to-be-obsolete iPhone just yet!!! The next Galaxy MIGHT have amazing innovations onboard too!" Psh!
Unfortunately for them, I think the only effect it will have is to further slow the faltering sales of the Galaxy S4.
After all, why would a potential Galaxy customer buy an S4 now, with the S5 right around the corner?
Well, I suppose that’s one way to try and dampen the sales momentum on the Apple iPhone, by “leaking” that the next-gen Galaxy is almost here. But instead, they’re essentially saying, “Don’t buy that soon-to-be-obsolete iPhone just yet!!! The next Galaxy MIGHT have amazing innovations onboard too!" Psh!
Unfortunately for them, I think the only effect it will have is to further slow the faltering sales of the Galaxy S4.
After all, why would a potential Galaxy customer buy an S4 now, with the S5 right around the corner?
That's what I don't get about most of these consumer-focused companies. They don't exactly Osborne their products (which I think is more or less because there is so much noise today) but I find hard to see how they help themselves to make these announcement so far ahead in advance. Let the internet build the anticipation; it's free advertising. Apple is brilliant at this but there are examples of them making missteps. The 2012 iMac comes to mind.
That's what I don't get about most of these consumer-focused companies. They don't exactly Osborne their products (which I think is more or less because there is so much noise today) but I find hard to see how they help themselves to make these announcement so far ahead in advance. Let the internet build the anticipation; it's free advertising. Apple is brilliant at this but there are examples of them making missteps. The 2012 iMac comes to mind.
Yes, part of Apple’s marketing genius is how they manage to build buzz and anticipation, without actually announcing anything at all. When they do finally announce the really major volume products, it’s often “available today”, or within a couple of weeks. Just enough time to build even more pre-sales churn.
When they announced the new Mac Pro months ahead, it was knowing that it was a much more niche product, lower volume, and needed more time to build up acceptance, being so totally new in form factor.
I think Samsung is shooting themselves point blank in the foot. S4 sales will surely plummet between now and April (the only rumored release date for some as yet unannounced “S5”).
I think those sales are already pretty flat, and so SS had little to lose by doing this. That announcement, combined with all the newly ramped up hostility by post trolls, makes me think they’re actually really worried.
Yes, part of Apple’s marketing genius is how they manage to build buzz and anticipation, without actually announcing anything at all. When they do finally announce the really major volume products, it’s often “available today”, or within a couple of weeks. Just enough time to build even more pre-sales churn.
Yeah... Apple certainly gets a big boost at launch. There are some people who want the new iPhone the moment it's released.
But don't forget... people buy iPhones 365 days a year... not just at launch.
The buzz and anticipation at launch is amazing... and Apple recently sold 9 million iPhones over the last launch weekend. But after the buzz has subsided... Apple continues to sell a ton of phones for the rest of the year.
Yeah... Apple certainly gets a big boost at launch. There are some people who want the new iPhone the moment it's released.
But don't forget... people buy iPhones 365 days a year... not just at launch.
The buzz and anticipation at launch is amazing... and Apple recently sold 9 million iPhones over the last launch weekend. But after the buzz has subsided... Apple continues to sell a ton of phones for the rest of the year.
If the estimates for the quarter are sound (north of 50 million iPhones sold), it means that Apple sold 9 million the opening weekend, and averaged 3 to 4 million per week after that. Sustaining that level of sales momentum is something Samsung can only dream of... they need these silly 'pseudo-teaser' leaks just to try and sustain a bit of buzz months before their new model comes out.
I imagine right now inside Samsung it's a new "crisis of design". How to answer to the 64-bit chip and Touch ID additions. Apple took most people by surprise with those... they're useful, functional and enhance the overall UX. A hard act to follow this time around.
Comments
Well, I suppose that’s one way to try and dampen the sales momentum on the Apple iPhone, by “leaking” that the next-gen Galaxy is almost here. But instead, they’re essentially saying, “Don’t buy that soon-to-be-obsolete iPhone just yet!!! The next Galaxy MIGHT have amazing innovations onboard too!" Psh!
Unfortunately for them, I think the only effect it will have is to further slow the faltering sales of the Galaxy S4.
After all, why would a potential Galaxy customer buy an S4 now, with the S5 right around the corner?
That's what I don't get about most of these consumer-focused companies. They don't exactly Osborne their products (which I think is more or less because there is so much noise today) but I find hard to see how they help themselves to make these announcement so far ahead in advance. Let the internet build the anticipation; it's free advertising. Apple is brilliant at this but there are examples of them making missteps. The 2012 iMac comes to mind.
Yes, part of Apple’s marketing genius is how they manage to build buzz and anticipation, without actually announcing anything at all. When they do finally announce the really major volume products, it’s often “available today”, or within a couple of weeks. Just enough time to build even more pre-sales churn.
When they announced the new Mac Pro months ahead, it was knowing that it was a much more niche product, lower volume, and needed more time to build up acceptance, being so totally new in form factor.
I think Samsung is shooting themselves point blank in the foot. S4 sales will surely plummet between now and April (the only rumored release date for some as yet unannounced “S5”).
I think those sales are already pretty flat, and so SS had little to lose by doing this. That announcement, combined with all the newly ramped up hostility by post trolls, makes me think they’re actually really worried.
We shall see what the next few months brings!
Yeah... Apple certainly gets a big boost at launch. There are some people who want the new iPhone the moment it's released.
But don't forget... people buy iPhones 365 days a year... not just at launch.
The buzz and anticipation at launch is amazing... and Apple recently sold 9 million iPhones over the last launch weekend. But after the buzz has subsided... Apple continues to sell a ton of phones for the rest of the year.
Yeah... Apple certainly gets a big boost at launch. There are some people who want the new iPhone the moment it's released.
But don't forget... people buy iPhones 365 days a year... not just at launch.
The buzz and anticipation at launch is amazing... and Apple recently sold 9 million iPhones over the last launch weekend. But after the buzz has subsided... Apple continues to sell a ton of phones for the rest of the year.
If the estimates for the quarter are sound (north of 50 million iPhones sold), it means that Apple sold 9 million the opening weekend, and averaged 3 to 4 million per week after that. Sustaining that level of sales momentum is something Samsung can only dream of... they need these silly 'pseudo-teaser' leaks just to try and sustain a bit of buzz months before their new model comes out.
I imagine right now inside Samsung it's a new "crisis of design". How to answer to the 64-bit chip and Touch ID additions. Apple took most people by surprise with those... they're useful, functional and enhance the overall UX. A hard act to follow this time around.