Apple begins international rollout for iTunes Radio, launches in Australia
Apple on Monday announced the launch of iTunes Radio in Australia, marking the first time the company's streaming music service has been made available to listeners outside of the United States.
Like the service's American offering, fans Down Under can access a free, ad-supported edition on Macs and iOS 7 devices. Alternatively, users can opt for an ad-free experience with a AU$34.99 per year subscription to iTunes Match.
Apple appeared to begin a soft rollout of iTunes Radio in Australia, Canada, and the U.K. late last month. Several AppleInsider readers noted the service's appearance on iOS devices in those countries, though Australia is the only one to have been officially announced.
Cupertino, Calif.-based Apple's long-anticipated entry into the subscription music market, iTunes Radio was unveiled last June alongside iOS 7 and launched in the U.S. in September. The company announced just over one month later that iTunes Radio had streamed more than 1 billion songs to tens of millions of users since its launch.
Apple is thought to have assigned substantial resources to iTunes Radio in a bid to head off competition from streaming music catalogs like Spotify and Rdio. The company reportedly redirected key staff from the iAd sales team to iTunes Radio after hiring terrestrial radio executive Michael Pallad to helm the group.
Like the service's American offering, fans Down Under can access a free, ad-supported edition on Macs and iOS 7 devices. Alternatively, users can opt for an ad-free experience with a AU$34.99 per year subscription to iTunes Match.
Apple appeared to begin a soft rollout of iTunes Radio in Australia, Canada, and the U.K. late last month. Several AppleInsider readers noted the service's appearance on iOS devices in those countries, though Australia is the only one to have been officially announced.
Cupertino, Calif.-based Apple's long-anticipated entry into the subscription music market, iTunes Radio was unveiled last June alongside iOS 7 and launched in the U.S. in September. The company announced just over one month later that iTunes Radio had streamed more than 1 billion songs to tens of millions of users since its launch.
Apple is thought to have assigned substantial resources to iTunes Radio in a bid to head off competition from streaming music catalogs like Spotify and Rdio. The company reportedly redirected key staff from the iAd sales team to iTunes Radio after hiring terrestrial radio executive Michael Pallad to helm the group.
Comments
any else get that déjà vu feeling while reading?[/quote]
No? This is the first time Apple has announced launching iTunes Radio in Aus.
Goodo.
Ah... I see.
Next time I post I will be awake.
Great, UK next please!
Well, I guess they forgot Canada first! LOL
When I opened the Music app on my iPad this morning (Australia) the Radio icon appeared right away in the toolbar, and the app jumped to it automatically, with a "Welcome to iTunes Radio" screen. So it should be hard for people to miss.
That was just a...that was just a...glitch in the Matrix.
No ads and match is a fraction of the cost of spotify.
Wish it would come to the UK! It appeared briefly a couple of weeks ago then disappeared.
Not since 1860 when New Zealand ceded from New South Wales under the treaty of Waitangi.
You are not missing anything, unless you enjoy hearing the same songs played every few hours and the service stopping for no reason. Stick with Pandora. At least Pandora has variety.
Not since 1860 when New Zealand ceded from New South Wales under the treaty of Waitangi.
6 February 1840. But that does not mean that New Zealand is not 'Down Under'.
And, I don't see anything here to suggest that Apple doesn't consider New Zealand to be 'Down Under'.
There are users down under that can use iTunes Radio, those users just happen to also be in Australia.
6 February 1840. But that does not mean that New Zealand is not 'Down Under'.
And, I don't see anything here to suggest that Apple doesn't consider New Zealand to be 'Down Under'.
There are users down under that can use iTunes Radio, those users just happen to also be in Australia.
So the US is "up over" just like Europe and most of Asia...
...except there are scores of separate countries with just as many music markets to be negotiated.
ARIA, Australia's licensing body isn't responsible for music in New Zealand for example.
PS 1860 was a typo.