The problem with All the Mac's pricing now are Intel. Which is commanding the largest BOM cost. And getting a Haswell Refresh next year definitely isn't worth it. And AMD isn't giving Intel any pressure at all. To lower ASP without affecting margin, Apple will need to find something to Replace Intel CPU.
Someday, when the MacBook Air ships with octo-core A10 chips, Apple will say they've been running low-power 64-bit ARM-based Macs for several years in the labs.
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It's all about the Pentiums.
Someday, when the MacBook Air ships with octo-core A10 chips, Apple will say they've been running low-power 64-bit ARM-based Macs for several years in the labs.