Apple hints at unannounced 'new platforms' in job listing

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  • Reply 21 of 44
    rogifan wrote: »

    Here's what Tim Cook said in a year end employee memo:
    If there's nothing new this year but a refresh of existing products (even if it includes an iPhone with a bigger screen) there will be calls for Tim Cook to resign. And I won't be totally against it. Of course I want Apple to release stuff only when it's ready but there's only so long Cook can keep promising new stuff and only doing refreshes of existing products.

    So to summarize. You're ok with apple taking it's time to perfect a product, as long as it's not too much time, in which case the company should be ran by someone who would release products at a quicker rate, as long as those too are perfect?
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  • Reply 22 of 44
    rogifanrogifan Posts: 10,669member
    justp1ayin wrote: »
    So to summarize. You're ok with apple taking it's time to perfect a product, as long as it's not too much time, in which case the company should be ran by someone who would release products at a quicker rate, as long as those too are perfect?
    I think Apple should release things when they're ready but if nothing new is ready for 2014 don't tell employees that you have "big plans" customers will love. Dont't tell Wall Street that there will be new categories if in reality they won't be here until 2015 or later. That's just promising on things you can't deliver and just turns public sentiment against Apple.
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  • Reply 23 of 44
    rogifanrogifan Posts: 10,669member
    solipsismx wrote: »
    Why is Cook expected to produce more and faster than Jobs? Jobs came on in 1997 yet the first new product category, the iPod, didn't come out until 2001. After that it was the iPhone in 2007. The iPad is somewhat of a fluke since they mostly had to include a larger display and rework the iOS GUI, but even that took 3 years. Since Cook took over there have been some amazing releases, especially in the Mac lines. Don't get me wrong, I want a new product category to be released this year (assuming it's ready by Apple's standards) but I don't want a half-finsihed product category to be launched simply for the sake of following some made-up timeline that never existed in the first place.
    I think the market is much more competitive than it was under Jobs 2.0. And if Cook is going to promise "big plans" and/or new categories for 2014 then I think Apple needs to deliver on them. Just to be clear though I think we will get brand new stuff from Apple this year. I wouldn't be surprised if we see a wearables device, a mobile payment service and an Apple TV box with enhanced functionality. Plus of course a new iPhone (and one with a bigger display).
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  • Reply 24 of 44
    rogifan wrote: »
    I think the market is much more competitive than it was under Jobs 2.0. And if Cook is going to promise "big plans" and/or new categories for 2014 then I think Apple needs to deliver on them. Just to be clear though I think we will get brand new stuff from Apple this year. I wouldn't be surprised if we see a wearables device, a mobile payment service and an Apple TV box with enhanced functionality. Plus of course a new iPhone (and one with a bigger display).

    I think we'll get them this year, too, but I don't think we only get updates to current categories that it means Cook is doing a bad job. In fact, I think a lesser CEO would work for a fan-in-pan experience instead of trying to create a truly wonderful foundation for which to build upon for years (or decades) to come.
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  • Reply 25 of 44
    jungmarkjungmark Posts: 6,927member
    rogifan wrote: »

    Here's what Tim Cook said in a year end employee memo:
    If there's nothing new this year but a refresh of existing products (even if it includes an iPhone with a bigger screen) there will be calls for Tim Cook to resign. And I won't be totally against it. Of course I want Apple to release stuff only when it's ready but there's only so long Cook can keep promising new stuff and only doing refreshes of existing products.

    You: new products should be on my schedule. Please check off "innovate" on the to-do list.
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  • Reply 26 of 44
    rogifanrogifan Posts: 10,669member
    jungmark wrote: »
    You: new products should be on my schedule. Please check off "innovate" on the to-do list.
    It's not my schedule. I didn't say "big plans" or new categories in 2014, Tim Cook did.
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  • Reply 27 of 44
    rogifanrogifan Posts: 10,669member
    solipsismx wrote: »
    I think we'll get them this year, too, but I don't think we only get updates to current categories that it means Cook is doing a bad job. In fact, I think a lesser CEO would work for a fan-in-pan experience instead of trying to create a truly wonderful foundation for which to build upon for years (or decades) to come.
    Again I'm not suggesting Apple needs new for the sake of new, but when Tim Cook talks about big plans or new categories people expect more than just a new iPhone with a bigger display. Also I think Apple does need to be concerned about iPhone being such a large percentage of their revenues. ZDNET ran a story the other week profiling Apple, Google and Microsoft and where their revenues come from. Microsoft of course was the most diversified, but even Google was becoming more diversified with advertising as a percentage of total revenue declining. With Apple, iPhone as a percentage of total was increasing. I see this as a real issue and that's why I'm hopeful we'll see new things like wearables or something new in the service space. I don't want Apple to be known as the "iPhone company" as MG Siegler put it.
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  • Reply 28 of 44
    Quote:
    Originally Posted by SolipsismX View Post

     
     

    Why is Cook expected to produce more and faster than Jobs? 

    The competition is more and faster these days.

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  • Reply 29 of 44
    jungmarkjungmark Posts: 6,927member
    rogifan wrote: »
    It's not my schedule. I didn't say "big plans" or new categories in 2014, Tim Cook did.

    So why are you concerned in Feb? 10+ months to go and Cook hasn't lied about anything before.
    rogifan wrote: »
    Again I'm not suggesting Apple needs new for the sake of new, but when Tim Cook talks about big plans or new categories people expect more than just a new iPhone with a bigger display. Also I think Apple does need to be concerned about iPhone being such a large percentage of their revenues. ZDNET ran a story the other week profiling Apple, Google and Microsoft and where their revenues come from. Microsoft of course was the most diversified, but even Google was becoming more diversified with advertising as a percentage of total revenue declining. With Apple, iPhone as a percentage of total was increasing. I see this as a real issue and that's why I'm hopeful we'll see new things like wearables or something new in the service space. I don't want Apple to be known as the "iPhone company" as MG Siegler put it.

    What % of rev is search/advertising for Googs? Again, it is only Feb. iPhone will be a large part of revenue.
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  • Reply 30 of 44
    Those fantasy mock ups are ridiculous. Just like those Apple tablet and phone mock ups circulating for years before 2007. I'm sure Phil Schiller gets a kick out of seeing them.
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  • Reply 31 of 44
    Those fantasy mock ups are ridiculous. Just like those Apple tablet and phone mock ups circulating for years before 2007. I'm sure Phil Schiller gets a kick out of seeing them.


    I'd love to see some of those old mock ups
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  • Reply 32 of 44
    rogifanrogifan Posts: 10,669member
    jungmark wrote: »
    So why are you concerned in Feb? 10+ months to go and Cook hasn't lied about anything before.
    What % of rev is search/advertising for Googs? Again, it is only Feb. iPhone will be a large part of revenue.
    I'm not. I said I expect new products/categories this year. Also that ZDNET chart was looking at prior year data so not sure what February has to do with anything. Without new revenue streams iPhone will be the biggest share of Apple's revenue now and 6 months from now. But I fully expect new revenue streams this year.
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  • Reply 33 of 44
    rogifanrogifan Posts: 10,669member
    justp1ayin wrote: »
    I'd love to see some of those old mock ups
    Like this?

    38309
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  • Reply 34 of 44
    Originally Posted by Rogifan View Post


     

    The best, eh. <img class=" src="http://forums-files.appleinsider.com/images/smilies//lol.gif" /> 

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  • Reply 35 of 44
    Pretty sure I got a new Apple product in 2013. Definitely seemed that way at the time.
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  • Reply 36 of 44
    Quote:

    Originally Posted by utsava View Post



    Lets keep in mind that since the iWatch is a new product category for Apple, it affords them the luxury of announcing it months before its availability. Just like they did with the iPhone and iPad. So even if Apple isn't ready to release an iWatch until the fall, they could easily announce and show it off at WWDC or earlier.

     

    I am probably wrong, but, I am not sure they can do this any more, not with the likes of SameScum breathing down Apples neck. An announcement then a few months wait gives Samdung the opportunity to whip some crap together and release it around the same time.

     

    I think Apple needs to announce and then release within weeks. I am no expert though so disregard what you have just read.

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  • Reply 37 of 44
    Quote:

    Originally Posted by CrashMyTstDummy View Post

     

     

    I am probably wrong, but, I am not sure they can do this any more, not with the likes of SameScum breathing down Apples neck. An announcement then a few months wait gives Samdung the opportunity to whip some crap together and release it around the same time.

     

    I think Apple needs to announce and then release within weeks. I am no expert though so disregard what you have just read.


     

    Maybe but even for Samsung, it takes time to develop something with all the mentioned capabilities. And then they'll face more lawsuits for changing the Galaxy Gear to look just like the iWatch.

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  • Reply 38 of 44
    Quote:

    Originally Posted by justp1ayin View Post

     

     

    Maybe but even for Samsung, it takes time to develop something with all the mentioned capabilities. And then they'll face more lawsuits for changing the Galaxy Gear to look just like the iWatch.


     

    I don't know, I think the Galaxy Gear would have taken them a couple months from idea to launch :). Plus Apple would now have the template for them, heaps of movies/shows have watches in them, people wear them, it's prior art, you can't patent a watch face there is no other way to make it.   /s

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  • Reply 39 of 44
    Big plans:
    Bigger iPhone
    Bigger iPad
    AppleTV with Apps
    Wearable + iBeacons = Payments
    Wearable + new sensors = Healthbook platform
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  • Reply 40 of 44
    poksipoksi Posts: 482member
    Quote:

    Originally Posted by herbapou View Post

     

     

    I have the feeling we will see something before WWDC or at WWDC this year.


    As said many times before: WWDC will be launch pod for larger screen iPhone. I'm pretty confident they will have not only hardware, but also the app approval in place by then, or at least till september, when iOS 8 will be officially launched. 

     

    Apps, that won't have auto layouts implemented, will not pass the iPhone XL certification. Few months after that it will be mandatory for all the platforms. 

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