Corning exec lets slip the gorillas of war, calls sapphire expensive, heavy, environmentally unfrien

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  • Reply 21 of 97
    mstonemstone Posts: 11,510member
    Quote:
    Originally Posted by SolipsismX View Post

     
    Quote:
    Originally Posted by mstone View Post



    They don't really have a Genius Bar do they?




    Is genius really the most appropriate term when the bar has been set so low.

    Don't know but one of the microphones in my iPhone went out and Siri could not hear me. I went to the Apple store and they told me that the affected mic was part of the display module. They switched it out in 10 minutes. That to me defines the service quite well.

     

    You are funny though :)

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  • Reply 22 of 97
    alfiejralfiejr Posts: 1,524member
    Quote:
    Originally Posted by mstone View Post

     

    I had a solar powered watch. It was always running out of power because it was either under my shirt sleeve or on my night stand. Neither situation offered enough light to keep it charged. I also had a watch that charged by centrifugal force or whatever swinging arm motion is and it worked flawlessly. But I don't wear wristwatches anymore. Someone might get the wrong impression that I actually care what time it is or that it is some fashion accessory.


     

    yeah good points. but i roll up my sleeves anyway. haven't worn a watch since high school tho. maybe i could get into it now. if it did FaceTime i'd have to have it.

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  • Reply 23 of 97
    asciiascii Posts: 5,936member

    I don't think it's about scratches. Based on Apple's history, they like to make things thinner and thinner and thinner...

    If this stuff is stronger, you can get the same strength in a thinner sheet.

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  • Reply 24 of 97
    solipsismxsolipsismx Posts: 19,566member
    ascii wrote: »
    I don't think it's about scratches. Based on Apple's history, they like to make things thinner and thinner and thinner...
    If this stuff is stronger, you can get the same strength in a thinner sheet.

    I've read some conflicting reports on sapphire being stronger. It's clearly harder but stronger may only come when paired other substrates, which could include GG.
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  • Reply 25 of 97
    s.metcalfs.metcalf Posts: 1,026member
    Quote:
    Originally Posted by AppleInsider View Post



    ..."the company has obviously been thinking hard on the subject"

     

    I bet they have!  Like how hard sapphire is! :smokey:

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  • Reply 26 of 97
    s.metcalfs.metcalf Posts: 1,026member
    Quote:
    Originally Posted by ascii View Post

     

    I don't think it's about scratches. Based on Apple's history, they like to make things thinner and thinner and thinner...

    If this stuff is stronger, you can get the same strength in a thinner sheet.


     

    Apple also don't like people covering their sexy slim designs with chunky cases that also draw attention to how fragile these expensive devices are.  Smashed screen is the biggest curse of iPhone.  If Apple can give us a phone that's immune to scratches and inherently shatter-proof then they're on to a winner.

     

    And is it just me or is the iPhone 5/5s thin enough?  Does it really need to be half a millimetre thinner?  I'd take 3 millimetres fatter for a longer battery life!

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  • Reply 27 of 97
    slurpyslurpy Posts: 5,398member

    It's good that Corning brought all this important info to Apple's attention- they can now just write-off their investment and throw the whole plan in the toilet because of this enlightenment. Whew, glad Corning was able to warn Apple before they launched anything! It's not like Apple knows what the **** it's doing or anything, right? They just thought sapphire "sounded cool" and decided to invest hundreds of millions of dollars into production and their future multi-billion product line on a whim. 

     

    No, more likely Apple researched and tested every fucking aspect of the material, and decided, after thousands of hours of hands-on assessment from hundreds of experts, that the pros outweighed any cons. Guess what? It was also "10x more expensive" to make the first iPhone out of glass instead of plastic- but that's what Apple did, because it was superior, and they were better for it. Corning can trash-talk all they want, but you can't change history- and history is that Apple put corning on the map, and made them the behemoth they are today. Show a bit of fucking gratitude. 

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  • Reply 28 of 97
    evilutionevilution Posts: 1,399member
    Corning is just butt-hurt.
    Saying that, the next iPhone won't have Sapphire glass.
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  • Reply 29 of 97
    gearfitgearfit Posts: 4member

    I'm a very strong Apple fan but Samsung is just tempting me right now:

     

    image

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  • Reply 30 of 97
    It's not for the iPhone display. Its for the current products that use it in the current way, eventual iPad touch id. And that stupid fucking watch. Until all that happens it's not for the damn iphone display.
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  • Reply 31 of 97
    clemynxclemynx Posts: 1,552member
    The problem is that apparently all current screens do get scratched. Once they are, they lose a lot of resistance to impact. And if sapphire is to be used on a watch, it makes certainly more sense than gorilla glass.
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  • Reply 32 of 97
    tmaytmay Posts: 6,470member
    Quote:

    Originally Posted by GearFit View Post

     

    I'm a very strong Apple fan but Samsung is just tempting me right now:

     

    image


    I gave you a recommend for your perseverance in getting the message across, four times so far, for Samsung, with a minimal level of effort on your part. Industrious you are, Mr GearFit, and what a coincidence about your name!

     

    Just thought you should know that Samsung kind of backed off on the whole $10 billion or so marketing blitz, so you might want to cash that first check right away.

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  • Reply 33 of 97
    realisticrealistic Posts: 1,154member
    Quote:

    Originally Posted by GearFit View Post

     

    I'm a very strong Apple fan but Samsung is just tempting me right now:

     

     


    Then buy one. I consider either one too big for my taste and wrist, so I will pass on these, tyvm.

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  • Reply 34 of 97
    jameskatt2jameskatt2 Posts: 722member
    Obviously, since Apple uses Sapphire to protect the iPhone's camera lens, it lets light through JUST FINE.

    Obviously, since Apple is heavily investing in Sapphire production, Sapphire will be just as cheap as Gorilla Glass, and just as quickly mass produced.

    Obviously, the scratch resistance of a Sapphire screen is very attractive.

    Obviously, Apple's customers are going to be far more attracted to a Sapphire screen than a Gorilla Glass screen. Sapphire is a Jewelry Stone. Women and discerning men are going to be highly attracted.

    Think of the cachet: Sapphire = iPhone.

    Apple will be the only one to have Sapphire across the entire iPhone line.

    Apple can also simply create LAMINATES of thin Sapphire Gorilla Glass to create strong blends as it likes.

    Corning better get on the Sapphire Bandwagon. But then it may not have enough money nor technology to do so. They are already complaining about the cost. Obviously, Apple can lower the cost immensely.
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  • Reply 35 of 97
    mdriftmeyermdriftmeyer Posts: 7,503member
    Quote:

    Originally Posted by jameskatt2 View Post



    Obviously, since Apple uses Sapphire to protect the iPhone's camera lens, it lets light through JUST FINE.



    Obviously, since Apple is heavily investing in Sapphire production, Sapphire will be just as cheap as Gorilla Glass, and just as quickly mass produced.



    Obviously, the scratch resistance of a Sapphire screen is very attractive.



    Obviously, Apple's customers are going to be far more attracted to a Sapphire screen than a Gorilla Glass screen. Sapphire is a Jewelry Stone. Women and discerning men are going to be highly attracted.



    Think of the cachet: Sapphire = iPhone.



    Apple will be the only one to have Sapphire across the entire iPhone line.



    Apple can also simply create LAMINATES of thin Sapphire Gorilla Glass to create strong blends as it likes.



    Corning better get on the Sapphire Bandwagon. But then it may not have enough money nor technology to do so. They are already complaining about the cost. Obviously, Apple can lower the cost immensely.

     

    With a market valuation of nearly $30 Billion, the cost is not a problem. More than likely, they don't have the IP.

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  • Reply 36 of 97
    adhiradhir Posts: 50member

    I think a major part of this is the support structure Apple provides through their retail stores. If you have a broken iPhone, make an appointment, walk in, they fix it, many times free, you go home. Where do you go with your cracked Samsung?

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  • Reply 37 of 97
    tbelltbell Posts: 3,146member
    Quote:
    Originally Posted by DogCowabunga View Post



    If your sapphire plant is solar powered, the amount of energy required isn't that much of an issue.

     

    You would need an awful large amount of solar panels to fuel the furnaces needed to make sapphire. It will be interesting to see what Apple comes up with, but unless there has been a significant improvement in the manufacture of the material, the Corning executive is correct. 

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  • Reply 38 of 97
    flaneurflaneur Posts: 4,526member
    Why is everybody capitalizing sapphire all of a sudden?

    Correction: almost everybody.
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  • Reply 39 of 97
    From Cnet on February 28, 2013...

    http://m.cnet.com/news/this-sapphire-smartphone-screen-is-strong-strong-strong/57571618
    [I]
    Apart from being one of the strongest compound materials there is -- second only to the diamond that cuts it -- synthetic sapphire is highly rigid and won't buckle or melt in high-temperature situations. It is also slow to corrode, conducts heat at low temperatures, and [B]is known for its excellent light transmission[/B] for wavelengths well beyond the scope of human vision. The screen was just as responsive as glass when I handled the device.

    Grown sapphire is already used in aerospace, military, and [B]medical devices[/B] -- especially lasers, protective windows, and highly specialized lenses. It's also used in LED TVs and bulbs, and the high-end watch industry, and it already existed in the iPhone 5 demo unit as a cover material for the main camera lens[/I].

    'Nuff said.
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  • Reply 40 of 97
    SpamSandwichspamsandwich Posts: 33,407member
    What does "the puts and takes" mean?

    Is this some regional dialect or spin on "give and take"?
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