Apple to expand iAd options with full-screen video ads this year - report

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  • Reply 21 of 38
    theothergeofftheothergeoff Posts: 2,081member
    Quote:

    Originally Posted by SockRolid View Post

     

    So yeah, the very first time I saw that Nissan Leaf iAd, my first thought was "That would be great on HDTV."

    I think Apple designed iAd for TV from day one.


    I agree.   The end game was video content, and the end game of that end game is  AppleTV (or maybe "TVPlay" ;-)

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  • Reply 22 of 38
    dasanman69 wrote: »
    I'm sending you a burner phone so you can call someone who cares.

    You DIDN'T NEED to copy the damn Brand X ad to make your point!!
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  • Reply 23 of 38
    dasanman69dasanman69 Posts: 13,002member
    You DIDN'T NEED to copy the damn Brand X ad to make your point!!

    Fixed. Btw you didn't have to shout. I meant to omit it but got busy doing other things and forgot to come back to it. A PM would've sufficed.
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  • Reply 24 of 38
    Quote:

    Originally Posted by FromAppleToGear View Post

     

    Longtime Apple fan here, but now Samsung is really tempting me:

     

    image


    i had to have missed the sarcasm tag at the end of your post, right?

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  • Reply 25 of 38
    dasanman69dasanman69 Posts: 13,002member
    i had to have missed the sarcasm tag at the end of your post, right?

    No he's just trying to ruffle feathers.
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  • Reply 26 of 38
    sudonymsudonym Posts: 233member
    Quote:

    Originally Posted by FromAppleToGear View Post

     

    Longtime Apple fan here, but now Samsung is really tempting me:

     

    image


     

     

    Anybody who says that they are a long-time Apple fan is always a troll.

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  • Reply 27 of 38
    Quote:

    Originally Posted by 1983 View Post



    I hate interstitials! From what I understand they're those bloody ads that pop up before almost every video I watch on my YouTube playlists and AdBlock doesn't seem to be able to stop them. They're way too distracting and are always much louder than the music video that follows. And you're forced to watch them for at least a few seconds before being able to 'Skip Ad'. It totally ruins the flow of a playlist, so I can't just sit back, relax and watch/listen to my YouTube playlists anymore. F..k Google for that, and it seems now that Apple's getting in on the act too!

    It's true that those ads are annoying but there's nothing that can be done about it.  Google is running a business and those ads pay for those millions upon millions of Youtube videos and the whole infrastructure that supports them.  I'd rather have those ads then to see Youtube go away or have to pay a subscription fee for it.  At least a user still has the option of skipping an ad.  I don't think there's any free service that can exist without ads.  However, Apple could probably implement free services without ads and not even feel the impact considering how much money the company has and nearly total reliance on hardware sales.  That's how Apple could beat Google at its own game with a search engine that has no ads.  I don't think Apple is relying on iAd to make heaps of money.  It's more like something to keep the iOS ecosystem healthy and useful to advertisers.

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  • Reply 28 of 38
    paxmanpaxman Posts: 4,729member
    It's true that those ads are annoying but there's nothing that can be done about it.  Google is running a business and those ads pay for those millions upon millions of Youtube videos and the whole infrastructure that supports them.  I'd rather have those ads then to see Youtube go away or have to pay a subscription fee for it.  At least a user still has the option of skipping an ad.  I don't think there's any free service that can exist without ads.  However, Apple could probably implement free services without ads and not even feel the impact considering how much money the company has and nearly total reliance on hardware sales.  That's how Apple could beat Google at its own game with a search engine that has no ads.  I don't think Apple is relying on iAd to make heaps of money.  It's more like something to keep the iOS ecosystem healthy and useful to advertisers.
    Wasn't it meant to be a better way for deva to monetize apps?
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  • Reply 29 of 38
    paxmanpaxman Posts: 4,729member
    sockrolid wrote: »
    The downside, for us end-user TV viewers, is that iAds won't be skippable.
    One of the great aspects of the atv user experience is the absence of ads. That is why I pay for content on iTunes or Netflix. If in exchange for ads users could get free content that would be a good deal, I guess, though not for me.

    I have wondered how that would work for advertisers - the people willing to pay for no ads are probably the people advertisers would love to reach the most. The more people pay up the less valuable the remaining audience would be to the advertisers. That's the logic but the truth is probably that most people cannot resist free, no matter what the price.
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  • Reply 30 of 38
    sockrolidsockrolid Posts: 2,789member

    Originally Posted by paxman View Post



    One of the great aspects of the atv user experience is the absence of ads. That is why I pay for content on iTunes or Netflix. If in exchange for ads users could get free content that would be a good deal, I guess, though not for me.



    I have wondered how that would work for advertisers - the people willing to pay for no ads are probably the people advertisers would love to reach the most. The more people pay up the less valuable the remaining audience would be to the advertisers. That's the logic but the truth is probably that most people cannot resist free, no matter what the price.

     

    Good points.  There must be a Numbers spreadsheet on a MacBook somewhere in Cupertino that shows the value, to advertisers, of the "free with iAds and analytics" vs. the "pay to eliminate iAds" customers.  Maybe Apple will send some "pay to eliminate iAds" customer demographics to the advertisers in addition to the cash.  

     

    But no, you should never underestimate the value of analytics (time spent looking at each iAd, how far the user drills down in the content, what type of goods each user is most interested in, ad nauseam.)  And you're right.  Never underestimate the power of "free."

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  • Reply 31 of 38
    chipsychipsy Posts: 287member
    gatorguy wrote: »
    The default became opt-in for iAD ad targeting with iOS6 (or was it 5). I don't think it changed with iOS7. It's still kinda hidden away if you want to opt-out isn't it?

    EDIT: Was your question about search or ad targeting? Sorry if you meant the first one.

    Actually pretty sure it's opt-out. The button says 'limit ad tracking' and pretty sure you had to turn it on. Limit also means that you can't completely opt-out.
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  • Reply 32 of 38
    gatorguygatorguy Posts: 24,769member
    chipsy wrote: »
    Actually pretty sure it's opt-out. The button says 'limit ad tracking' and pretty sure you had to turn it on. Limit also means that you can't completely opt-out.

    Nope. Apple's out-of-the-box setting is opt-in. You are enrolled in the iAD program automatically and targeted ad service is enabled. Default opt-in.

    If you don't want to be tracked for targeted ads you have to make an active choice to turn it off. That's if you know to look and where to find it. That hidden setting is confusingly worded, not clear to you apparently or many others.
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  • Reply 33 of 38
    dasanman69dasanman69 Posts: 13,002member
    gatorguy wrote: »
    Nope. Apple's out-of-the-box setting is opt-in. You are enrolled in the iAD program automatically and targeted ad service is enabled. Default opt-in.

    If you don't want to be tracked for targeted ads you have to make an active choice to turn it off. That's if you know to look and where to find it. That hidden setting is confusingly worded, not clear to you apparently or many others.

    You're actually agreeing with him. If you're already enrolled via factory settings than your option is to opt-out.
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  • Reply 34 of 38
    gatorguygatorguy Posts: 24,769member
    dasanman69 wrote: »
    You're actually agreeing with him. If you're already enrolled via factory settings than your option is to opt-out.

    I don't believe so since he disagreed with my initial post "The default became opt-in for iAD ad targeting with iOS6 (or was it 5)" but I expect he'll reply to clarify what he thinks. Yup it can be confusing even trying to discuss how confusing it can be. :err:
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  • Reply 35 of 38
    dasanman69dasanman69 Posts: 13,002member
    gatorguy wrote: »
    I don't believe so since he disagreed with my initial post "The default became opt-in for iAD ad targeting with iOS6 (or was it 5)" but I expect he'll reply to clarify what he thinks. Yup it can be confusing even trying to discuss how confusing it can be. :err:

    How I see it is if you're already enrolled than the default would be to 'opt-out'. I guess it's all in how to look at it, but it seems like the OP is calling it tomato and you're calling it to-mah-toe but it's the same thing.
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  • Reply 36 of 38
    mariomario Posts: 349member

    The day I am forced to watch full screen ad on my iOS device is the day I completely abandon Apple ecosystem and start behaving like Apple does not exist (just like Microsoft before them, albeit for different reasons).

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  • Reply 37 of 38
    tallest skiltallest skil Posts: 43,388member
    Originally Posted by Mario View Post

    The day I am forced to watch full screen ad on my iOS device is the day I completely abandon Apple ecosystem and start behaving like Apple does not exist (just like Microsoft before them, albeit for different reasons).

     

    So the 12th of Never, then.

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  • Reply 38 of 38
    chipsychipsy Posts: 287member
    Quote:
    Originally Posted by Gatorguy View Post





    I don't believe so since he disagreed with my initial post "The default became opt-in for iAD ad targeting with iOS6 (or was it 5)" but I expect he'll reply to clarify what he thinks. Yup it can be confusing even trying to discuss how confusing it can be. image

    When I say opt-out I mean that you are automatically rolled in and have to 'roll out' yourself, the misunderstanding probably lies with you referring to the default mode of the switch as opt-in (so you are automatically opted-in) and I referring to it as the method opt-out: "default option being inclusion or permission" (so you are automatically opted-in by default and have to opt-out). In other words the result is the same :). I just always understand opt-in as the option that you have to actively 'choose to participate'. That's why I misunderstood your post.

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